📌 Core Information
🔹 Job Title: Trade Marketing Executive - Lagos
🔹 Company: StreSERT Integrated Limited
🔹 Location: Lagos, Nigeria
🔹 Job Type: On-site, Full-time
🔹 Category: Sales & Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing trade marketing strategies to drive product visibility, sales, and brand awareness
- Planning and executing in-store promotions, product displays, and merchandising initiatives
- Monitoring market trends, competitor activities, and customer insights to refine marketing strategies
- Organizing and managing trade activations, sampling programs, and promotional campaigns
ASSUMPTION: This role requires a strong understanding of the FMCG industry and experience in trade marketing to excel.
📋 Key Responsibilities
✅ Develop and implement trade marketing plans and promotions
✅ Coordinate in-store branding, displays, and visibility initiatives
✅ Work closely with the sales team to align trade marketing efforts with business goals
✅ Analyze market data and competitor activities to enhance trade marketing strategies
✅ Manage budgets and evaluate the effectiveness of trade marketing campaigns
✅ Build and maintain relationships with retailers and distributors to ensure brand presence
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in trade marketing, preferably in FMCG
Required Skills:
- Strong analytical and strategic thinking skills
- Excellent communication and negotiation abilities
- Proficiency in Microsoft Office Suite and data analysis tools
Preferred Skills:
- Experience with trade marketing software or platforms
- Fluency in additional languages (e.g., Yoruba, Igbo)
ASSUMPTION: Candidates with experience in the FMCG industry and a proven track record of driving sales growth through trade marketing strategies will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ₦150,000 - ₦250,000 per month, based on industry standards for mid-level trade marketing executives in Lagos. This estimate may vary based on the candidate's experience and qualifications.
Benefits:
- Health insurance
- Retirement plan
- Performance-based bonuses
Working Hours: Full-time (40 hours/week), with flexibility for occasional overtime during peak periods
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services. StreSERT Integrated Limited (SIL) provides solutions that deliver real and measurable outcomes for clients through lean, agile, and innovative methodologies.
Company Size: 201-500 employees. As a mid-sized company, SIL offers opportunities for growth and exposure to diverse projects.
Founded: 2011. SIL has been providing management consulting and business support services for over a decade.
Company Description:
- SIL supports clients through genuine partnerships that prioritize fact-based decision making and collaborations
- The company undertakes systematic diagnosis of specific challenges as a basis for developing solutions
- SIL's solutions are delivered via a holistic approach, integrating learning, consulting, and insight generation to design and implement best-fit strategies
Company Specialties:
- Strategy
- Organizational Design
- Business Process Outsourcing
- Education Management
- Program Management
- Performance Improvement
- Human Resources Consulting
Company Website: http://www.stresertintegrated.com
ASSUMPTION: StreSERT Integrated Limited is a well-established company with a strong reputation in the business consulting and services industry. Working at SIL offers opportunities to collaborate with diverse clients and contribute to meaningful projects.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in trade marketing, seeking to advance their careers in the FMCG industry.
Reporting Structure: The Trade Marketing Executive will report directly to the Sales Team Head Office and work closely with the regional sales team.
Work Arrangement: On-site, full-time. Occasional remote work may be possible for specific tasks or projects.
Growth Opportunities:
- Progression to senior trade marketing roles within the company
- Expanding responsibilities to include additional brands or product categories
- Transitioning to related roles, such as brand management or sales management
ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as exposure to diverse aspects of the FMCG industry.
🌍 Location & Work Environment
Office Type: Corporate office environment. StreSERT Integrated Limited's headquarters is located in Alausa, Ikeja, Lagos.
Office Location(s): 1st Floor, The Alpha Plaza, Obafemi Awolowo Way, Central Business District, Alausa, Ikeja, Lagos 101212, NG
Geographic Context:
- Lagos is Nigeria's largest city and economic hub, offering a vibrant and dynamic work environment
- The Alausa, Ikeja area is a major business district with easy access to public transportation and amenities
- Lagos experiences a tropical wet and dry climate, with temperatures ranging from 24°C to 33°C (75°F to 91°F) throughout the year
Work Schedule: Standard work hours are Monday to Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. Occasional overtime may be required during peak periods.
ASSUMPTION: Working in Lagos offers a fast-paced and energetic work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Problem-solving skills
- Analytical thinking
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the role and your fit for the company
- Research StreSERT Integrated Limited and the FMCG industry to show your enthusiasm and preparation
ATS Keywords: Trade Marketing, FMCG, Sales Growth, Market Share, Promotional Campaign Effectiveness, Distributor Engagement, Retailer Engagement, New Product Launch Support, Analytical Skills, Strategic Thinking, Communication Skills, Negotiation Skills, Microsoft Office Suite, Data Analysis, Brand Visibility, In-store Promotions, Merchandising
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experience, and demonstrate their understanding of the role and company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Excel, Google Analytics)
- Trade marketing software or platforms (e.g., Nielsen, Kantar, IRI)
ASSUMPTION: Proficiency in Microsoft Office Suite and data analysis tools is essential for this role. Familiarity with trade marketing software or platforms is a plus.
👔 Cultural Fit Considerations
Company Values:
- Lean: Streamlined and efficient processes
- Agile: Adaptable and responsive to change
- Innovative: Encouraging creativity and continuous improvement
Work Style:
- Collaborative: Working closely with cross-functional teams
- Data-driven: Making informed decisions based on data and insights
- Results-oriented: Focusing on achieving measurable outcomes
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have strong communication and negotiation skills, and can you build effective relationships with stakeholders?
ASSUMPTION: Applicants should assess their fit with StreSERT Integrated Limited's company values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders, including retailers, distributors, and internal teams
- Adapting to changes in market trends, competitor activities, and customer preferences
- Occasional travel may be required for trade activations and events
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work effectively with diverse stakeholders, and adapt to changes in a dynamic work environment.
📈 Similar Roles Comparison
- Trade Marketing Executive (FMCG) vs. Brand Manager: While both roles focus on driving brand visibility and sales, the Trade Marketing Executive is more focused on in-store promotions and retailer relationships, while the Brand Manager oversees the brand's overall strategy and positioning.
- Trade Marketing Executive (FMCG) vs. Sales Manager: The Trade Marketing Executive works closely with the sales team to align trade marketing efforts with business goals, but the Sales Manager is responsible for driving sales growth and managing the sales team.
- Career path comparison: The Trade Marketing Executive role can lead to senior trade marketing positions, brand management roles, or sales management roles within the company.
ASSUMPTION: Applicants should understand the differences between related roles and consider their career goals when applying for this position.
📝 Sample Projects
- Developing and executing a trade marketing campaign to launch a new product in the Nigerian market
- Analyzing market data and competitor activities to refine trade marketing strategies for an existing brand
- Managing a team of trade marketing executives to coordinate in-store branding and promotional activities across multiple regions
ASSUMPTION: Applicants should be prepared to provide examples of their experience with trade marketing projects and campaigns, and demonstrate their ability to manage teams and drive results.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with the sales team, and what are the key performance indicators (KPIs) for success?
- What opportunities are there for professional development and growth within the company?
- How does StreSERT Integrated Limited support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these initiatives?
ASSUMPTION: Applicants should ask thoughtful questions during the interview process to demonstrate their interest in the role and company, and to gain a better understanding of the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the role and your fit for the company
- Research StreSERT Integrated Limited and the FMCG industry to show your enthusiasm and preparation
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
