Trade Marketing Executive_kênh MT

📌 Core Information

🔹 Job Title: Trade Marketing Executive (Kênh MT)

🔹 Company: TH Group

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: On-site

🔹 Category: Manufacturing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing trade marketing programs
• Monitoring program implementation at points of sale
• Analyzing competitor activities and proposing effective programs
• Collaborating with cross-functional teams to achieve sales targets

ASSUMPTION: This role requires a high level of organization, analytical skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Plan and execute trade marketing programs for assigned channels and product categories

✅ Monitor program implementation at points of sale and ensure compliance with guidelines

✅ Analyze competitor activities and propose effective trade marketing programs

✅ Collaborate with sales teams to support sales targets and ensure brand visibility

✅ Prepare and present reports on trade marketing activities and performance

ASSUMPTION: This role may require occasional travel to visit points of sale and attend events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 2 years of experience in Trade Marketing or Trade Category in the fast-moving consumer goods sector

Required Skills:

• Strong planning and execution skills
• Excellent analytical and communication skills
• Proficient in Microsoft Office Suite and data analysis tools
• Fluency in Vietnamese and English
• Willingness to travel

Preferred Skills:

• Experience with CRM software
• Knowledge of the FMCG industry

ASSUMPTION: Candidates with experience in the FMCG industry or relevant industry knowledge may be preferred.

💰 Compensation & Benefits

Salary Range: Industry standard for intermediate-level Trade Marketing Executives in Ho Chi Minh City is approximately VND 15,000,000 - 25,000,000 per month. This estimate is based on market research and may vary depending on the candidate's experience and skills.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on TH Group products

Working Hours: Full-time, Monday to Friday, with occasional weekend work as required

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: TH Group operates in the manufacturing industry, with a focus on fast-moving consumer goods (FMCG), food and beverage (F&B), education, and healthcare.

Company Size: TH Group is a large company with 5,001-10,000 employees, providing ample opportunities for career growth and development.

Founded: TH Group was founded in 2009 and has since grown to become one of Vietnam's treasured national brands, with a presence worldwide.

Company Description:

• TH Group is committed to improving the quality of life of people through its products and services
• The company is known for its pioneering work in hygienically produced food and beverage
• TH Group has been recognized as one of the best places to work in Vietnam and Asia

Company Specialties:

• FMCG
• F&B
• Education
• Healthcare

Company Website: https://thgroupglobal.com/en

ASSUMPTION: TH Group's commitment to improving the quality of life of people is reflected in its mission and values, making it an attractive employer for candidates who share these priorities.

📊 Role Analysis

Career Level: This role is an intermediate-level position, offering opportunities for growth and development within the company.

Reporting Structure: The Trade Marketing Executive will report directly to the Line Manager and work closely with cross-functional teams, including sales and marketing.

Work Arrangement: This is an on-site position, with occasional travel required to visit points of sale and attend events.

Growth Opportunities:

• Progression to senior-level roles within the marketing department
• Expansion into other areas of the business, such as F&B or education
• International assignments, as TH Group continues to expand globally

ASSUMPTION: TH Group's large size and global presence provide ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: TH Group's Ho Chi Minh City office is a modern, professional environment with collaborative workspaces.

Office Location(s): 8th Floor, Opera Business Center, 60 Ly Thai To St., Hoan Kiem Dist., Hanoi, Vietnam

Geographic Context:

• Ho Chi Minh City is a vibrant, bustling metropolis with a rich cultural heritage
• The city offers a wide range of amenities, including shopping, dining, and entertainment options
• Ho Chi Minh City has a tropical climate, with hot and humid weather year-round

Work Schedule: Full-time, Monday to Friday, with occasional weekend work as required

ASSUMPTION: TH Group's modern, professional work environment fosters collaboration and innovation, making it an attractive place to work for candidates seeking a dynamic and engaging workplace.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership

Key Assessment Areas:

• Problem-solving skills
• Analytical skills
• Communication and presentation skills
• Cultural fit with TH Group's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your trade marketing experience and achievements to discuss during the interview
• Research TH Group's mission, values, and company culture to demonstrate your fit with the organization

ATS Keywords: Trade Marketing, FMCG, Planning, Execution, Data Analysis, Logical Thinking, Communication, Presentation, Budget Management, Sales Support, Market Research

ASSUMPTION: TH Group's interview process is designed to assess candidates' skills, experience, and cultural fit with the organization, ensuring a strong match for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Data analysis tools (e.g., Excel, Power BI)
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: Candidates with experience using relevant tools and technologies may have an advantage in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Responsibility
• Collaboration
• Innovation

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you share TH Group's commitment to improving the quality of life of people through its products and services?
• Are you comfortable working in a dynamic, fast-paced environment with occasional travel requirements?
• Do you thrive in a collaborative, team-oriented work environment, and are you committed to driving results and continuous improvement?

ASSUMPTION: TH Group's values and work style are reflected in its mission and commitment to improving the quality of life of people, making it an attractive employer for candidates who share these priorities.

⚠️ Potential Challenges

• Occasional travel requirements may disrupt personal schedules
• The fast-paced work environment may be challenging for candidates who prefer a slower pace of work
• Candidates may face competition for career advancement opportunities within the large organization
• Ho Chi Minh City's hot and humid climate may be uncomfortable for some candidates

ASSUMPTION: TH Group's large size and global presence provide ample opportunities for career growth and development, but candidates should be prepared to face competition and adapt to a fast-paced work environment.

📈 Similar Roles Comparison

• Trade Marketing Executives in other industries may have different product categories and target audiences
• FMCG industry-specific knowledge may be required for this role
• Career paths for Trade Marketing Executives may vary depending on the company's size and industry

ASSUMPTION: TH Group's Trade Marketing Executive role may differ from similar roles in other industries or companies, requiring FMCG industry-specific knowledge and a strong understanding of the company's products and target audience.

📝 Sample Projects

• Developing and executing a trade marketing campaign for a new product launch
• Analyzing competitor activities and proposing effective countermeasures
• Collaborating with sales teams to achieve quarterly sales targets

ASSUMPTION: TH Group's Trade Marketing Executive role involves a wide range of responsibilities, requiring strong planning, execution, analytical, and communication skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for growth and development within the marketing department and the company as a whole?
• How does TH Group support work-life balance for its employees?
• What are the key challenges facing the company and the Trade Marketing team in the coming year, and how can this role help address them?

ASSUMPTION: TH Group's interview process is designed to assess candidates' skills, experience, and cultural fit with the organization, ensuring a strong match for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your trade marketing experience and achievements to discuss during the interview
• Research TH Group's mission, values, and company culture to demonstrate your fit with the organization
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.