Trade Marketing Leader

📌 Core Information

🔹 Job Title: Trade Marketing Leader

🔹 Company: Dawn Food Products Inc

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: On-site

🔹 Category: Food and Beverage Manufacturing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and coordinating marketing programs for new and existing products
• Analyzing sales behavior and market insights to inform strategy
• Collaborating with key account managers to define product support and strategies
• Managing trade marketing team and ensuring brand image consistency
• Coordinating participation in fairs and exhibitions

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Developing annual and seasonal business plans in collaboration with key account managers

✅ Designing and developing support materials, such as operational manuals, POP materials, and packaging

✅ Monitoring product sales and margins, identifying opportunities, and proposing strategies

✅ Preparing and monitoring marketing investment budgets for key clients

✅ Coordinating the company's presence in fairs and exhibitions

✅ Leading the trade marketing team to ensure strategy implementation

✅ Ensuring consistent brand image and proper use of authorized materials

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team management, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 3+ years of experience in Trade Marketing, marketing program development in the food industry, and team management

Required Skills:

• Proven experience in Trade Marketing and marketing program development in the food industry
• Strong analytical skills and data-driven decision-making
• Excellent communication and interpersonal skills
• Proactivity, creativity, and strategic thinking
• Intermediate English (80%) and Office skills (Indispensable)

Preferred Skills:

• SAP skills (Desirable)

ASSUMPTION: Candidates should have a solid background in Trade Marketing and marketing program development, with a focus on the food industry and team management.

💰 Compensation & Benefits

Salary Range: The salary range for this role is approximately MXN 60,000 - 80,000 per month, based on industry standards for a Trade Marketing Leader with 3-5 years of experience in the food industry in Mexico City.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Dawn Foods products

Working Hours: Full-time position, Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Dawn Food Products Inc operates in the competitive food and beverage manufacturing industry, focusing on bakery manufacturing and ingredients distribution.

Company Size: Dawn Foods is a mid-sized company with 1,001-5,000 employees globally, providing a supportive and collaborative work environment.

Founded: Dawn Foods was founded in 1920 and has since grown into a global leader in its industry.

Company Description:

• Family-owned global leader in bakery manufacturing and ingredients distribution
• Committed to helping customers grow their business through meaningful partnerships, research-driven insights, and high-quality products
• Focuses on delivering exceptional customer service and maintaining strong corporate values

Company Specialties:

• Bakery ingredients and products
• Bakery product distribution
• Bakery product manufacturing
• Supermarket and in-store bakeries
• Artisanal bakeries
• Foodservice

Company Website: https://www.dawnfoods.com

ASSUMPTION: Dawn Foods is a well-established company with a strong reputation in the industry, offering opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is a mid-level position, requiring a balance of strategic thinking and tactical execution, with opportunities for growth and advancement within the company.

Reporting Structure: The Trade Marketing Leader reports directly to the Marketing Director and oversees the trade marketing team.

Work Arrangement: This is an on-site position, requiring regular presence at the company's office in Mexico City. However, some flexibility may be available for remote work, depending on the role and team's needs.

Growth Opportunities:

• Advancement to a senior marketing role or management position within the company
• Expanding responsibilities and team leadership opportunities
• Potential international assignments or relocation, given Dawn Foods' global presence

ASSUMPTION: This role offers opportunities for professional growth and development within the company, with a clear path for advancement and increased responsibilities.

🌍 Location & Work Environment

Office Type: Dawn Foods' office in Mexico City is a modern, collaborative workspace that fosters creativity and productivity.

Office Location(s): 3333 Sargent Rd, Jackson, MI 49201, US

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene, diverse neighborhoods, and a rich history
• The city is known for its bustling food scene, with a wide range of international and local cuisine
• Mexico City has a subtropical highland climate, with mild winters and warm summers

Work Schedule: The standard workweek is Monday to Friday, from 8:00 AM to 5:00 PM, with flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: The work environment at Dawn Foods is collaborative and supportive, with a strong focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the hiring manager and/or team members
• Final interview with the Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and interpersonal skills
• Cultural fit and alignment with Dawn Foods' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic thinking
• Research Dawn Foods and the food industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Trade Marketing, Market Analysis, Client Focus, Creativity, Proactivity, Planning, Organization, Team Coordination, Budget Management, Sales Monitoring, Event Coordination, Product Development, Operational Manuals, Point of Purchase Materials, Brand Management, Intermediate English, Intermediate Office Skills

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• SAP (Desirable)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using Microsoft Office Suite and may be required to learn and use SAP for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Integrity
• Innovation
• Collaboration
• Accountability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and proactive
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• How do you approach analyzing sales data and market insights to inform marketing strategies?
• Can you provide an example of a time when you successfully coordinated a team to implement a marketing program?
• How do you ensure consistent brand image and proper use of authorized materials in your marketing efforts?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Dawn Foods' values and work style, as well as a willingness to adapt and learn in a dynamic work environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines simultaneously
• Working with cross-functional teams and stakeholders to align on marketing strategies
• Adapting to changes in the market and responding to new opportunities or challenges
• Ensuring consistent brand image and proper use of authorized materials across various channels and touchpoints

ASSUMPTION: This role may present challenges related to time management, stakeholder communication, and adaptability, requiring strong organizational skills and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on trade marketing and requires a strong understanding of the food industry and retail channel dynamics
• This role offers the opportunity to work closely with key account managers and directly impact sales and market share
• Career progression in this role may lead to senior marketing or management positions within the company, with potential international assignments or relocation

ASSUMPTION: This role is unique in its focus on trade marketing and offers a distinct set of opportunities and challenges compared to other marketing roles.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line in the retail channel
• Analyzing sales data and market insights to inform pricing strategy and promotional activities
• Coordinating the company's presence at a major food industry trade show or exhibition

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Trade Marketing Leader role and the importance of data-driven decision-making and effective team coordination.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to trade marketing and how this role fits into the broader marketing strategy?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Dawn Foods collaborate with its retail clients to ensure effective product distribution and promotion?
• What is the company's approach to innovation and new product development, and how does this role contribute to that process?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic thinking
• Research Dawn Foods and the food industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.