Trade Marketing Manager

📌 Core Information

🔹 Job Title: Trade Marketing Manager

🔹 Company: ZEISS Group

🔹 Location: Seoul, South Korea

🔹 Job Type: Full-Time

🔹 Category: Trade Marketing

🔹 Date Posted: June 16, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing key shopper programs to enhance brand value and drive category revenues.
• Formulating trade channel strategies focusing on distribution, visibility, product assortment, promotions, and pricing.
• Managing trade marketing budgets and allocating resources effectively to maximize ROI on promotions and marketing activities.
• Collaborating with cross-functional teams and external partners to achieve trade objectives.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various stakeholders. The ideal candidate will have a proven track record in trade marketing and a deep understanding of consumer behavior and market trends.

📋 Key Responsibilities

✅ Developing and implementing key shopper programs to enhance brand value, drive category revenues, and increase sales volume.

✅ Formulating trade channel strategies focusing on distribution, visibility, product assortment, promotions, and pricing.

✅ Developing and implementing promotion by channel by segment to maximize sales opportunity.

✅ Responsible for post-promotion analysis, competitor, and category reporting, and collaborating on category strategy development.

✅ Managing trade marketing budgets and allocating resources effectively to maximize ROI on promotions and marketing activities.

✅ Planning and executing in-store promotions, campaigns, and events to support trade objectives.

✅ Monitoring the performance of trade marketing initiatives, analyzing sales data and customer feedback to optimize strategies.

✅ Responsible for Net Revenue Management (Gross to Net).

✅ Developing and implementing in-store consumer experience optimization plan.

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and project management. The successful candidate will be comfortable working in a dynamic environment and adaptable to changes in market conditions.

🎯 Required Qualifications

Education: Bachelor’s degree in Business Administration, Marketing, or a related field.

Experience: 10+ years of experience in customer management, trade marketing, or business development, preferably in a consumer goods or retail environment.

Required Skills:

• Strong negotiation, communication, and interpersonal skills.
• Proficiency in sales and trade marketing data analysis, with the ability to develop actionable insights.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously.
• Proficiency in Microsoft Office and CRM or trade marketing software.
• Ability to collaborate effectively with cross-functional teams and external partners.
• Fluency in English (additional languages may be preferred).

Preferred Skills:

• Experience in the optics or related industry.
• Knowledge of the South Korean market.

ASSUMPTION: The required qualifications reflect the need for a seasoned professional with a strong background in trade marketing and a proven ability to drive results in a complex business environment.

💰 Compensation & Benefits

Salary Range: Industry standards for a Trade Marketing Manager with 10+ years of experience in South Korea typically range from ₩80,000,000 to ₩120,000,000 per year. The exact salary will depend on the candidate's experience, skills, and the company's compensation structure.

Benefits:

• Competitive benefits package, including health insurance and retirement plans.
• Opportunities for professional development and career growth within the ZEISS Group.
• Dynamic and international work environment.

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: ZEISS is a global technology leader operating in the fields of optics and optoelectronics. The company is active in four segments: Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology, and Consumer Markets.

Company Size: With over 46,000 employees and a presence in around 50 countries, ZEISS is a large, multinational corporation. This size offers opportunities for career growth and exposure to diverse projects.

Founded: ZEISS was founded in 1846 in Jena, Germany, and is headquartered in Oberkochen, Germany. The company is owned by the Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science.

Company Description:

• ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics.
• The company generated annual revenue of around 11 billion euros in the previous fiscal year (30 September 2024).
• ZEISS is active globally in around 50 countries with more than 60 sales and service locations, around 40 research and development facilities, and 35 production facilities worldwide (30 September 2024).

Company Specialties:

• Optics
• Optoelectronics and Precision Mechanics
• Binoculars
• Microscopy
• Eyeglass Lenses
• Biomedical Research
• Medical Technology
• Semiconductor Manufacturing Technology
• Nano Technology
• Industrial Metrology
• Camera and Cine Lenses
• Industry 4.0
• Artificial Intelligence
• Machine Learning
• Software Engineering
• Software Development

Company Website: www.zeiss.com/publisher

ASSUMPTION: Working for ZEISS offers the opportunity to be part of a global leader in optics and optoelectronics, with a strong focus on innovation and technology. The company's size and diversity provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a candidate with extensive experience in trade marketing and a proven track record of driving results.

Reporting Structure: The Trade Marketing Manager will report directly to the Head of Trade Marketing and collaborate with various cross-functional teams, including sales, marketing, and product management.

Work Arrangement: This is an on-site position based in Seoul, South Korea. The role may require occasional travel to other ZEISS locations or client sites.

Growth Opportunities:

• Opportunities for career progression within the ZEISS Group, as the company operates in diverse industries and offers various roles in marketing, sales, and other functions.
• Chances to work on international projects and gain exposure to different markets and cultures.
• Possibilities to develop skills in data analysis, project management, and strategic planning.

ASSUMPTION: The Trade Marketing Manager role offers a unique opportunity to leverage strategic thinking, data-driven decision-making, and strong collaboration skills to drive business results and contribute to the company's overall success.

🌍 Location & Work Environment

Office Type: ZEISS' Seoul office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Carl-Zeiss-Str. 22, Oberkochen, 73447, DE (Headquarters), 60 Mei Yue Road, Shanghai, 200131, CN (Asia-Pacific Regional Headquarters), 5300 Central Pkwy, Dublin, California 94568, US (North American Headquarters), and other locations worldwide.

Geographic Context:

• Seoul is the capital and largest city of South Korea, with a population of over 10 million people.
• The city is a major economic hub and a global leader in various industries, including electronics, automotive, and shipbuilding.
• Seoul offers a vibrant culture, rich history, and numerous entertainment, dining, and shopping options.

Work Schedule: The standard workweek is Monday to Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Working in Seoul offers a dynamic and fast-paced work environment, with ample opportunities for professional growth and development. The city's vibrant culture and rich history provide a unique backdrop for living and working.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the ZEISS careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and other stakeholders to discuss the candidate's experience, skills, and fit for the role.
• Final interview with the Head of Trade Marketing or another senior leader.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Data analysis and interpretation abilities.
• Project management and organizational skills.
• Communication and interpersonal skills.
• Cultural fit and alignment with ZEISS' values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the South Korean market and consumer behavior in your application materials.
• Prepare examples of your past achievements in trade marketing, data analysis, and project management to discuss during the interview.
• Research ZEISS' company culture and values to show your enthusiasm for the opportunity and alignment with the organization.

ATS Keywords: Trade Marketing, Customer Management, Business Development, Negotiation, Communication, Interpersonal Skills, Data Analysis, Project Management, Sales Strategy, Promotions, Budget Management, Cross-Functional Collaboration, Consumer Experience Optimization, Market Reporting, Category Strategy, Resource Allocation

ASSUMPTION: The application process for this role is likely to be competitive, given the seniority of the position and the attractive nature of the opportunity. Applicants should focus on demonstrating their unique qualifications and fit for the role to increase their chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, SAP CRM)
• Trade marketing software (e.g., Nielsen, IRI)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The required tools and technologies for this role are standard in the trade marketing industry. Candidates should be comfortable using these tools and willing to learn new ones as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer focus
• Responsibility
• Integrity

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working with large datasets and drawing insights from them?
• Do you possess strong communication and interpersonal skills, enabling you to collaborate effectively with various stakeholders?

ASSUMPTION: Candidates who align with ZEISS' values and work style are more likely to succeed in this role and contribute to the company's overall success.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines.
• Navigating a complex, matrixed organization and collaborating with various stakeholders.
• Adapting to changes in market conditions and consumer behavior.
• Working in a competitive industry with high expectations for performance and results.

ASSUMPTION: The Trade Marketing Manager role presents unique challenges that require a strategic, adaptable, and results-driven approach. Successful candidates will be able to thrive in this dynamic environment and drive meaningful business impact.

📈 Similar Roles Comparison

• Unlike related roles, this position focuses specifically on trade marketing and requires a deep understanding of consumer behavior and market trends.
• In the optics industry, trade marketing plays a critical role in driving sales and market share. This role offers the opportunity to make a significant impact on the company's overall success.
• Career progression in trade marketing typically involves moving into senior management or specialist roles, such as Head of Trade Marketing or Category Manager.

ASSUMPTION: This role offers a unique opportunity to leverage strategic thinking, data-driven decision-making, and strong collaboration skills to drive business results and contribute to the company's overall success.

📝 Sample Projects

• Developing and implementing a shopper marketing campaign to drive category revenue growth in South Korea.
• Conducting a competitive analysis and developing a strategic response to maintain market share in a key product category.
• Optimizing in-store promotions and events to enhance the consumer experience and drive sales.

ASSUMPTION: These sample projects reflect the strategic and data-driven nature of the Trade Marketing Manager role, focusing on driving business results and enhancing the consumer experience.

❓ Key Questions to Ask During Interview

• Can you describe the current trade marketing strategies for our key product categories, and how this role will contribute to their evolution?
• How does the company support the professional development and growth of its trade marketing team members?
• Can you provide examples of how the company fosters a culture of innovation and continuous improvement in trade marketing?
• How does the company measure the success of its trade marketing initiatives, and how will this role contribute to that process?
• What are the most significant challenges facing the trade marketing function in the next 12-24 months, and how can this role help address them?

ASSUMPTION: These questions demonstrate the candidate's interest in the role and their ability to think strategically about the company's trade marketing efforts.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the ZEISS careers portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past achievements in trade marketing, data analysis, and project management to discuss during the interview.
• Research ZEISS' company culture and values to show your enthusiasm for the opportunity and alignment with the organization.
• Follow up with the ZEISS Recruiting Team (JoEun Kim, KyuYul Jung, ShinBi Park, YuNa Jung) one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.