🔹 Job Title: Trade Marketing Manager
🔹 Company: Syngenta Group
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: Full-time
🔹 Category: Agriculture
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in trade marketing and sales, with a focus on driving channel success and optimizing spending.
✅ Define Direct Sales Channel picture of success, including distribution, in-store merchandising, assortment, etc.
✅ Work with distributor team (Sales & Marketing) to define channel activities
✅ Manage all POSM, manage BTL budget within assigned region
✅ Develop integrated activity calendar for the direct sales, including NPI, in-store visibility, consumer, trade promotion, activation to deliver Channel target and gain market share
✅ Responsible for Direct Sales Channel promotion and visibility activities based on budget allocated for each channels
✅ Fully responsible for Trade promotion budget management for Direct Sales Channel
✅ Conduct regular business analysis review for Direct Sales channel, campaign/launch tracking and propose learnings, action plan for improvement
✅ Perform customer segmentation and develop relevant growth strategies to optimize spending
✅ Continuously source, update and communicate latest developments, trends, initiatives and competitive actions in the channel, assessing implications/opportunities for the channel
✅ Participate and input into monthly Demand, S&OP meeting
✅ Manages and Deliver Financial Commitments
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong project management skills to manage multiple activities and stakeholders.
Education: Bachelor's degree in Marketing
Experience: Minimum 7 years of experience in sales of agricultural/FMCG products or traditional trade marketing
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in sales, trade marketing, or brand marketing in the agricultural or FMCG industry are strongly encouraged to apply.
Salary Range: THB 150,000 - 250,000 per month (Estimated, based on industry standards for the role and experience level)
Benefits:
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is an estimate based on industry standards for a Trade Marketing Manager role with 5-10 years of experience in Thailand. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
Industry: Syngenta Group operates in the agriculture industry, focusing on crop protection, seeds, and biotechnology to improve sustainable agriculture.
Company Size: Syngenta Group is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and collaboration across various teams and regions.
Founded: Syngenta Group was founded in 2000 through the merger of Novartis Agribusiness and Zeneca Agrochemicals.
Company Description:
Company Specialties:
Company Website: http://www.syngentagroup.com
ASSUMPTION: Syngenta Group's focus on sustainable agriculture and global presence offers unique opportunities for candidates interested in making a significant impact on the agriculture industry.
Career Level: This role is at the mid-level management stage, with opportunities for growth into senior roles within the marketing or sales functions.
Reporting Structure: The Trade Marketing Manager reports directly to the Marketing Manager and works closely with the Sales team, distributors, and other internal stakeholders.
Work Arrangement: This role is on-site, with occasional travel for field visiting.
Growth Opportunities:
ASSUMPTION: Candidates should be prepared to take on additional responsibilities as the business grows and evolves, demonstrating adaptability and a strong work ethic.
Office Type: Syngenta Group's Bangkok office is a modern, collaborative workspace that fosters innovation and teamwork.
Office Location(s): Rosentalstrasse 67, Basel, Basel-Town 4002, CH
Geographic Context:
Work Schedule: The work schedule is primarily Monday to Friday, with standard business hours. Occasional overtime may be required to meet project deadlines or attend events.
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to adapt to changing priorities and deadlines.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Trade Marketing, Sales, Channel Management, POSM, BTL, Customer Segmentation, Business Analysis, Stakeholder Management, Agricultural Products, FMCG
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate pool. Candidates should be prepared to adapt their approach based on the feedback received during the interview process.
ASSUMPTION: Candidates should be comfortable using common office software and project management tools. Familiarity with CRM and data analysis tools is a plus.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates should assess their fit with Syngenta Group's values and work style to ensure a successful and fulfilling career experience.
ASSUMPTION: Candidates should be prepared to navigate complex stakeholder relationships, adapt to changing priorities, and manage their time effectively to succeed in this role.
ASSUMPTION: Candidates should consider their career goals and interests when comparing this role to similar positions in the industry.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives a Trade Marketing Manager might undertake in this role.
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.