Trade Marketing Manager

📌 Core Information

🔹 Job Title: Trade Marketing Manager

🔹 Company: DECKED LLC

🔹 Location: Ketchum, Idaho, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and executing DECKED's fleet marketing strategy
• Ensuring brand representation in the fleet channel
• Collaborating with sales and marketing teams to drive growth
• Analyzing customer data and market trends to inform strategy
• Planning and executing events, content, and partnerships

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally to drive results.

📋 Key Responsibilities

✅ Define and execute DECKED's fleet marketing strategy

✅ Represent the DECKED brand in the fleet channel

✅ Understand DECKED's fleet product, customer, and market

✅ Execute DECKED's fleet marketing strategy through various channels

✅ Monitor budgets and ensure spending aligns with DECKED's strategy

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 2+ years in marketing management and 2+ years in product marketing

Required Skills:

• Proficient in data analysis and market research
• Fluency in Microsoft Office Suite and Adobe Suite
• Excellent communication and organizational skills
• Ability to work with third-party vendors and contractors

Preferred Skills:

• Experience with fleet marketing or relevant industry knowledge
• Fluency in Spanish

ASSUMPTION: Candidates with a strong background in marketing management and product marketing, along with relevant industry experience, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on DECKED products

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for events and travel

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing manager role in the United States. Benefits may vary based on the company's benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing

Company Size: 51-200 employees

Founded: 2014

Company Description:

• DECKED designs, engineers, and manufactures storage and organization products for pickup trucks and cargo vans
• Based in Ketchum, ID with production facilities in Defiance, OH, and St. George, UT
• Dedicated to making working and recreating out of trucks and vans more efficient, safe, and convenient

Company Specialties:

• Truck bed storage systems
• Cargo van organization
• Made in the USA

Company Website: https://decked.com

ASSUMPTION: DECKED is a growing company in the motor vehicle manufacturing industry, focused on providing innovative storage and organization solutions for pickup trucks and cargo vans.

📊 Role Analysis

Career Level: Mid-level marketing manager

Reporting Structure: Reports to the Sr. Brand Director

Work Arrangement: On-site, with flexibility for events and travel

Growth Opportunities:

• Potential to grow into a senior marketing role as the company expands
• Opportunities to gain experience in fleet marketing and event planning
• Chance to work with a variety of teams and stakeholders

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: On-site, with a casual and collaborative work environment

Office Location(s): Ketchum, Idaho

Geographic Context:

• Ketchum is a small city in Idaho with a population of approximately 3,000 people
• Known for its outdoor recreation opportunities, including skiing, hiking, and fishing
• Located in the Wood River Valley, with easy access to nearby cities like Sun Valley and Hailey

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for events and travel

ASSUMPTION: The work environment at DECKED is collaborative and casual, with a focus on innovation and customer satisfaction.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen
• In-person or virtual interview with the Sr. Brand Director and other team members
• Final interview with the CEO

Key Assessment Areas:

• Marketing strategy and planning
• Brand management and representation
• Data analysis and market research
• Cross-functional collaboration and communication

Application Tips:

• Highlight your experience in marketing management and product marketing
• Demonstrate your understanding of the fleet channel and DECKED's products
• Showcase your ability to work cross-functionally and drive results

ATS Keywords: Marketing Management, Product Marketing, Brand Research, Market Research, Data Analysis, Fleet Marketing, Event Planning, Partnership Development

ASSUMPTION: The application process at DECKED is designed to assess candidates' marketing skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Adobe Suite
• Figma
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and may vary based on the company's specific tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer first
• Take risks, not chances
• Work as a team to constantly improve

Work Style:

• Collaborative and cross-functional
• Data-driven and strategic
• Innovative and customer-focused

Self-Assessment Questions:

• How do you align with DECKED's customer-first approach?
• Describe a time when you took a calculated risk and the outcome.
• How do you work effectively in a cross-functional team environment?

ASSUMPTION: DECKED values candidates who are customer-focused, strategic, and collaborative, with a willingness to take calculated risks and continuously improve.

⚠️ Potential Challenges

• Balancing strategic planning with tactical execution
• Working with multiple stakeholders and teams
• Managing a budget and ensuring spending aligns with DECKED's strategy
• Adapting to a growing and evolving company

ASSUMPTION: This role may present challenges related to balancing multiple priorities, working with various teams, and managing a budget, but offers opportunities for growth and development.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on the fleet channel and requires a deep understanding of fleet customers and market trends.
• This role offers the opportunity to work closely with sales and other teams, providing a well-rounded marketing experience.
• Career progression in this role could lead to senior marketing positions within the company.

ASSUMPTION: This role is unique in its focus on the fleet channel and offers opportunities for professional growth and development within the marketing department and the company as a whole.

📝 Sample Projects

• Developing a comprehensive fleet marketing strategy and calendar
• Planning and executing a fleet-focused event or trade show
• Creating targeted content and thought leadership pieces for the fleet channel

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role, focusing on strategy, execution, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does this role fit into DECKED's overall marketing strategy?
• What are the biggest challenges facing the fleet channel, and how can this role address them?
• How does DECKED support the growth and development of its marketing team members?
• What is the company's approach to event planning and partnership development in the fleet channel?
• How does DECKED measure the success of its marketing efforts in the fleet channel?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the team they would be working with, as well as the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing management and product marketing experience, as well as your understanding of the fleet channel and DECKED's products.
• Prepare for interview questions related to marketing strategy, brand management, data analysis, and cross-functional collaboration.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.