📌 Core Information
🔹 Job Title: Trade Marketing Manager
🔹 Company: Abbott
🔹 Location: Malaysia > Selangor : Imazium, No. 8, Jalan SS 21/37
🔹 Job Type: Full-Time
🔹 Category: Product Management
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic execution of omni-channel trade marketing plans
- Driving brand awareness and profitability through distribution, merchandising, promotion, and pricing strategies
- Optimizing volume, market share, spending, and partnerships in collaboration with the sales team
- Analyzing product movement, customer behaviors, market trends, and industry developments to inform sales strategies
- Selling and influencing solutions to stakeholders using effective storytelling and insights-driven presentations
ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong stakeholder management to drive successful trade marketing campaigns.
📋 Key Responsibilities
✅ Develop and execute strategic trade marketing plans to achieve volume, market share, and profit objectives
✅ Drive brand awareness and profitability through effective distribution, merchandising, promotion, and pricing strategies
✅ Collaborate with the sales team to optimize volume, market share, spending, and partnerships
✅ Analyze product movement, customer behaviors, market trends, and industry developments to inform sales strategies
✅ Lead demand forecasting activities and evaluate end-to-end customer and consumer experiences across multiple channels
✅ Remain up-to-date on new approaches to brand innovation and incorporate them into marketing strategies
✅ Sell and influence solutions to stakeholders using effective storytelling and insights-driven presentations
ASSUMPTION: This role involves a high degree of cross-functional collaboration and stakeholder management, requiring strong communication and influencing skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in trade marketing, brand management, or a related role
Required Skills:
- Proven track record in trade marketing or brand management
- Strong analytical and customer insight skills
- Proficiency in marketing research and statistical analysis
- Comfort with complexity, critical thinking, and problem-solving
- Solid knowledge of digital marketing analytics tools
- Excellent storytelling and presentation skills
- Ability to work collaboratively with cross-functional partners
Preferred Skills:
- Experience in the healthcare or nutrition industry
- Fluency in multiple languages
ASSUMPTION: Given the complexity of the role, candidates with relevant industry experience and a strong analytical background are likely to be most successful.
💰 Compensation & Benefits
Salary Range: Industry standard for a trade marketing manager role in Malaysia with 5-10 years of experience is approximately MYR 150,000 - 250,000 per annum. This estimate is based on market research and may vary depending on the candidate's skills and experience.
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Health, dental, and vision insurance
- Retirement savings plans
- Employee assistance programs
Working Hours: Standard full-time hours with the possibility of occasional overtime to meet project deadlines
ASSUMPTION: Abbott offers competitive compensation and benefits packages for their employees, with salary ranges varying based on the candidate's skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, focusing on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals. The global healthcare market is expected to reach USD 11.9 trillion by 2025, with a CAGR of 5.3% from 2020 to 2025.
Company Size: Abbott is a large corporation with over 10,000 employees worldwide. Working for a large company like Abbott offers opportunities for career growth, diverse experiences, and extensive resources.
Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader with a presence in over 160 countries.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional, and branded generic medicines
- Abbott is committed to improving people's lives through their innovative products and solutions
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- Branded Generic Pharmaceuticals
Company Website: www.abbott.com
ASSUMPTION: Abbott's extensive experience and global presence provide a stable and supportive work environment for employees, with opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth into senior management or specialist positions within the trade marketing or brand management functions.
Reporting Structure: The Trade Marketing Manager reports directly to the Marketing Director and works closely with cross-functional teams, including sales, supply chain, and analytics.
Work Arrangement: This role is on-site, with the possibility of occasional remote work or hybrid arrangements, depending on business needs and personal circumstances.
Growth Opportunities:
- Progression into senior management or specialist roles within trade marketing or brand management
- Expansion into other business units or geographic regions within Abbott
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: Given Abbott's global presence and diverse business units, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Abbott's Malaysia office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Malaysia > Selangor : Imazium, No. 8, Jalan SS 21/37
Geographic Context:
- Malaysia is a multicultural country with a strong focus on trade and commerce, making it an ideal location for a trade marketing role
- The Selangor region is a major economic hub, home to numerous multinational corporations and business opportunities
- The office is located in a bustling commercial area, with easy access to public transportation, shopping, and dining options
Work Schedule: Standard full-time hours with the possibility of occasional overtime to meet project deadlines
ASSUMPTION: Abbott's Malaysia office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with hiring managers and team members
- Background check and offer extension
Key Assessment Areas:
- Analytical and problem-solving skills
- Strategic thinking and planning
- Communication and presentation skills
- Stakeholder management and influencing abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant trade marketing, brand management, or related experience
- Demonstrate your analytical skills and problem-solving approach through examples from your past experiences
- Prepare a portfolio showcasing your strategic planning, storytelling, and presentation skills
- Research Abbott's products, services, and industry to showcase your understanding of the business and market trends
ATS Keywords: Trade Marketing, Brand Management, Strategic Planning, Analytical Skills, Customer Insight, Digital Marketing, Statistical Analysis, Storytelling, Presentation Skills, Collaboration, Demand Forecasting, Market Share Optimization, Merchandising, Promotion Strategies, Pricing Strategies, Relationship Management, Problem Solving
ASSUMPTION: Abbott's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on identifying strong strategic thinkers and effective communicators.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., SPSS, R, Python)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in relevant marketing, data analysis, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Innovation
- Performance
- Trust
- Integrity
- Responsibility
- Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with large datasets and using data to inform decision-making?
- Can you adapt to changing priorities and work effectively under pressure?
- Do you have a proven track record of driving results and achieving objectives?
ASSUMPTION: Abbott values employees who embody their core values and exhibit a strong work ethic, commitment to excellence, and a collaborative approach to problem-solving.
⚠️ Potential Challenges
- Managing diverse stakeholders with competing priorities and expectations
- Navigating a complex and ever-evolving market landscape
- Balancing strategic planning with day-to-day execution and tactical tasks
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: This role presents unique challenges that require strong stakeholder management, adaptability, and a strategic mindset to succeed.
📈 Similar Roles Comparison
- Unlike other trade marketing roles, this position focuses on the healthcare and nutrition industry, requiring a strong understanding of healthcare market trends and consumer behaviors
- Compared to other brand management roles, this position places a greater emphasis on analytical skills and data-driven decision-making
- Career progression in this role may involve moving into senior management or specialist positions within trade marketing or brand management, or expanding into other business units or geographic regions within Abbott
ASSUMPTION: This role offers a unique blend of strategic planning, analytical thinking, and stakeholder management, making it distinct from other trade marketing or brand management positions.
📝 Sample Projects
- Developing and executing a strategic trade marketing plan to launch a new Abbott Nutrition product in the Malaysian market
- Analyzing customer and consumer data to identify trends and inform merchandising and promotion strategies
- Collaborating with cross-functional teams to optimize product distribution and pricing strategies across multiple channels
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the trade marketing manager role at Abbott.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the trade marketing function?
- How does Abbott support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure success in this role?
- How does Abbott approach innovation and new product development within the trade marketing function?
- What are the most significant challenges facing the trade marketing team in the current market landscape?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the market, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant trade marketing, brand management, or related experience
- Prepare a portfolio showcasing your strategic planning, storytelling, and presentation skills
- Research Abbott's products, services, and industry to showcase your understanding of the business and market trends
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
