📌 Core Information
🔹 Job Title: Trade Marketing Manager
🔹 Company: SNDL Inc.
🔹 Location: Ontario Office
🔹 Job Type: Full-time, Hybrid (in office Tue, Wed, Thu)
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing trade marketing plans to support field sales and retail teams.
- Collaborating with sales, marketing, and retail teams to enhance brand visibility and drive sales performance.
- Analyzing retail performance data to optimize marketing efforts and ensure successful product launches.
- Monitoring industry trends and competitor activity to adjust strategies as needed.
- Managing the trade marketing budget, including reconciliation, processing, reporting, and forecasting.
ASSUMPTION: This role requires a high level of collaboration and strategic thinking to navigate the evolving cannabis industry and drive business results.
📋 Key Responsibilities
✅ Develop and execute trade marketing plans to support field sales and retail teams.
✅ Collaborate with sales and retail teams to align on key priorities and ensure effective execution in retail environments.
✅ Analyze retail performance data and provide actionable insights to optimize marketing efforts.
✅ Partner with product teams to ensure product launches are supported with comprehensive retail and trade marketing campaigns.
✅ Monitor industry trends, consumer behavior, and competitor activity to adjust strategies as needed.
✅ Provide in-market and competitive trade tool analysis to inform improved visibility and activation levers in retail stores.
✅ Collaborate with the sales team to develop sell-in materials for new products and ensure successful product launches.
✅ Manage the trade marketing budget, including reconciliation, processing, reporting, and forecasting, working closely with Accounts Payable.
ASSUMPTION: This role requires a proactive mindset to anticipate and address business challenges and opportunities.
🎯 Required Qualifications
Education: B.A or B.Sc. degree in Business, Marketing, or a related field
Experience: 5+ years of brand management, sales, or trade experience, with a preference for individuals with high-tiered consumer packaged goods experience focused in food, alcohol, cannabis, and tobacco industries.
Required Skills:
- Superior communication skills, including verbal, written, and presentation.
- Expert skills in MS Excel and PowerPoint
- Ability to be in office (90 Spadina Ave in Toronto or 230 Carion Rd in Kelowna) Tuesday, Wednesday, and Thursday each week.
Preferred Skills:
- Commercial experience in alcohol, cannabis, or tobacco industries.
- Proven track record of being able to navigate an organization and work with teams to deliver business results driving and delivering change.
- Superior project management skills.
- Proactive mindset in establishing mechanisms for preventing and eliminating business problems.
- Consistently demonstrates strong insight into market positioning and strategy development.
- Familiarity with cannabis regulations is an asset.
- Bilingual in English and French would be an asset.
ASSUMPTION: While the role requires specific experience, candidates with transferable skills from related industries may also be considered.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 CAD per year (Based on industry standards for a Trade Marketing Manager with 5-10 years of experience in the CPG industry)
Benefits:
- Competitive benefits package
- Opportunities for growth and development within the company
- Dynamic and collaborative work environment
Working Hours: Full-time, Hybrid (in office Tue, Wed, Thu)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: SNDL Inc. operates in the cannabis and liquor retail industries, with a focus on cannabis production, branding, and retail.
Company Size: SNDL Inc. has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and development.
Founded: SNDL Inc. was founded in 2014 and has since grown to become one of the largest vertically integrated cannabis companies in Canada.
Company Description:
- SNDL is a public company traded on the Nasdaq under the symbol "SNDL".
- SNDL is the largest private-sector liquor and cannabis retailer in Canada, with retail banners including Ace Liquor, Wine and Beyond, Liquor Depot, Value Buds, Spiritleaf, Superette, and Firesale Cannabis.
- SNDL is a licensed cannabis producer with a focus on low-cost biomass sourcing, premium indoor cultivation, product innovation, and a diverse cannabis brand portfolio.
Company Specialties:
- Cannabis production and branding
- Liquor retail
- CPG and retail
- B2B and manufacturing
Company Website: http://www.sndl.com
ASSUMPTION: SNDL Inc. is well-established in the cannabis and liquor retail industries, providing a stable environment for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and development within the company.
Reporting Structure: The Trade Marketing Manager reports directly to the Director of Marketing and collaborates with various teams, including sales, marketing, and retail.
Work Arrangement: This role is a hybrid position, requiring the candidate to be in the office on Tuesday, Wednesday, and Thursday each week.
Growth Opportunities:
- Potential career progression into senior marketing roles within the company.
- Opportunities to work on high-impact projects and drive business results.
- Chance to gain experience in the growing cannabis industry and work with a dynamic team.
ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work in the dynamic cannabis industry.
🌍 Location & Work Environment
Office Type: Hybrid (in office Tue, Wed, Thu)
Office Location(s): 90 Spadina Ave in Toronto or 230 Carion Rd in Kelowna
Geographic Context:
- The Ontario Office is located in the Greater Toronto Area, providing access to a diverse and vibrant business environment.
- The Kelowna Office is located in the Okanagan Valley, offering a scenic and relaxed work environment.
Work Schedule: Full-time, with the requirement to be in the office on Tuesday, Wednesday, and Thursday each week.
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with the hiring manager and team members
- Final interview with the Director of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and teamwork abilities
- Industry knowledge and cannabis regulations familiarity
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the cannabis industry and SNDL Inc.'s business.
- Prepare examples of your trade marketing experience and achievements.
- Be ready to discuss your thoughts on the current cannabis market and trends.
ATS Keywords: Trade Marketing, Brand Management, Sales, Communication, Project Management, Market Analysis, Consumer Engagement, Collaboration, Data Analysis, Budget Management, Product Launch, Regulatory Knowledge, Strategic Planning, Merchandising, Promotions, Insight Development
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and industry knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Tableau, Power BI)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be easily adapted by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Accountability
- Collaboration
- Innovation
- Customer focus
Work Style:
- Dynamic and collaborative
- Results-driven
- Adaptable and flexible
- Strategic and forward-thinking
Self-Assessment Questions:
- How do you align with SNDL Inc.'s company values, particularly integrity and accountability?
- How comfortable are you working in a dynamic and evolving industry like cannabis?
- How do you approach collaboration and teamwork in a hybrid work environment?
ASSUMPTION: SNDL Inc. values candidates who demonstrate strong communication skills, adaptability, and a strategic mindset, as well as a commitment to the company's values.
⚠️ Potential Challenges
- Navigating the evolving and complex cannabis industry regulations.
- Managing multiple stakeholders, including sales, marketing, and retail teams.
- Adapting to a hybrid work environment and balancing remote and in-office work.
- Keeping up with industry trends and competitor activity in a fast-paced market.
ASSUMPTION: These challenges can be overcome by a proactive and strategic approach, strong communication skills, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- This role differs from traditional trade marketing roles in that it focuses on the cannabis industry and requires a strong understanding of cannabis regulations.
- Compared to other mid-level marketing roles, this position offers the opportunity to work in a dynamic and growing industry with a focus on driving business results.
- Career progression in this role could lead to senior marketing positions within the company or related industries.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions in other industries.
📝 Sample Projects
- Developing and executing a trade marketing campaign to launch a new cannabis product line.
- Analyzing retail performance data to optimize product placements and merchandising strategies.
- Collaborating with the sales team to create sell-in materials for new products and ensure successful product launches.
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the Trade Marketing Manager role at SNDL Inc.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for SNDL Inc.?
- What are the key priorities for this role in the first 90 days?
- How does SNDL Inc. support the professional development of its employees?
- What is the company's approach to navigating the evolving cannabis industry regulations?
- How does the hybrid work arrangement support work-life balance and collaboration within the team?
ASSUMPTION: These questions will help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of your trade marketing experience and achievements.
- Be ready to discuss your thoughts on the current cannabis market and trends.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
