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Trade Marketing Manager

Opella
Full-time
On-site
Taguig City, Taguig, Philippines
πŸͺ Trade Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Trade Marketing Manager

πŸ”Ή Company: Opella

πŸ”Ή Location: Taguig City, Taguig, Philippines

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Retail Health and Personal Care Products

πŸ”Ή Date Posted: July 10, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving end-to-end trade marketing strategy and execution across all channels
  • Accelerating growth, strengthening brand presence, and improving shopper conversion
  • Collaborating cross-functionally to ensure aligned and timely execution
  • Monitoring and optimizing trade investments for maximum ROI
  • Focusing on channel development (either Modern Trade or General Trade)

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

πŸ“‹ Key Responsibilities

βœ… Drive channel growth and financial delivery by delivering volume, gross/net sales, gross margin, and BOI targets across retail and e-commerce channels

βœ… Improve Sales & P&L profitability by optimizing trade spend and improving product mix

βœ… Lead end-to-end trade planning and execution by translating brand and category strategies into actionable trade plans by channel and key customer

βœ… Build and manage the annual trade activation calendar, aligning with brand priorities, commercial needs, and seasonality

βœ… Develop high-impact promotions, visibility programs, and in-store mechanics to win at the point of purchase

βœ… Focus on channel development (MT or GT) by driving channel-specific growth plans, building outlet coverage, executional excellence, and shopper conversion within the focus channel

βœ… Monitor and optimize trade investments by evaluating ROI and performance of all trade activities, conducting post-activation reviews, and proposing new trade tactics

βœ… Collaborate cross-functionally to execute with excellence by working closely with Brand, Sales, Omnichannel, Supply Chain, and Medical teams to ensure aligned and timely execution

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure timely execution of trade marketing plans.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 2-5 years of experience in trade marketing, sales, or a related role

Required Skills:

  • Proven track record in trade marketing, sales, or a related role
  • Strong analytical skills and data-driven decision-making
  • Excellent communication and presentation skills
  • Ability to work effectively with cross-functional teams
  • Fluency in English

Preferred Skills:

  • Experience in the retail health and personal care products industry
  • Fluency in Filipino (Tagalog)

ASSUMPTION: Candidates with experience in the retail health and personal care products industry may have a competitive advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: PHP 600,000 - PHP 900,000 per year (based on industry standards for a mid-level trade marketing role in the Philippines)

Benefits:

  • Health insurance
  • Retirement plan
  • Employee discounts on Opella products

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail Health and Personal Care Products

Company Size: 10,001+ employees

Founded: Opella is a relatively new company, having been formed through the merger of several healthcare companies in recent years

Company Description:

  • Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally
  • The company's mission is to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide
  • Opella is headquartered in France and is a globally certified B Corp company, active in the journey towards healthier people and planet

Company Specialties:

  • Over-The-Counter (OTC) products
  • Vitamins, Minerals & Supplements (VMS)
  • Self-care products

Company Website: www.opella.com

ASSUMPTION: Opella is a growing company with a strong focus on innovation and sustainability, providing opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Country Head, Philippines

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

  • Potential to take on additional responsibilities and advance within the trade marketing function
  • Opportunities to work on cross-functional projects and gain exposure to other areas of the business
  • Potential to move into a regional or global role as the company continues to expand

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Taguig City, Philippines

Geographic Context:

  • Taguig City is a highly urbanized city in the Philippines, located in the Metro Manila area
  • The city is home to many multinational corporations and offers a vibrant and dynamic work environment
  • Taguig City has a tropical monsoon climate, with hot and humid weather throughout the year

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The work environment in Taguig City is fast-paced and dynamic, with opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final round interview with additional stakeholders

Key Assessment Areas:

  • Trade marketing experience and expertise
  • Analytical and problem-solving skills
  • Cross-functional collaboration and communication skills
  • Cultural fit with Opella's values and mission

Application Tips:

  • Highlight relevant trade marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of Opella's mission and values
  • Prepare examples of your ability to drive growth, optimize trade investments, and collaborate effectively with cross-functional teams

ATS Keywords: Trade Marketing, Channel Growth, Financial Delivery, Trade Planning, Promotions, Visibility Programs, Shopper Conversion, Cross-Functional Collaboration, Performance Monitoring, ROI Evaluation, Data Analysis, Sales Strategy, Market Dynamics, Execution Excellence, Innovation Projects, P&L Management

ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's trade marketing expertise, analytical skills, and cultural fit with Opella.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Drive, Google Docs)
  • Data analysis tools (e.g., Excel, SQL, Tableau)

ASSUMPTION: Proficiency in Microsoft Office Suite and Google Workspace is required for this role, while experience with data analysis tools is preferred.

πŸ‘” Cultural Fit Considerations

Company Values:

  • All In Together: We keep each other honest and have each other's backs
  • Courageous: We break boundaries and take thoughtful risks with creativity
  • Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity
  • Radically Simple: We strive to make things simple for us and simple for consumers, as it should be

Work Style:

  • Collaborative and cross-functional
  • Data-driven and analytical
  • Results-oriented and outcome-focused

Self-Assessment Questions:

  • Do you have experience working in a collaborative, cross-functional environment?
  • Are you comfortable using data and analytics to inform decision-making and drive results?
  • Do you thrive in a fast-paced, dynamic work environment?

ASSUMPTION: Cultural fit is an important consideration for this role, with Opella placing a strong emphasis on its core values and work style.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Collaborating effectively with cross-functional teams with varying priorities and goals
  • Adapting to changes in the market and responding to new opportunities and challenges
  • Balancing the need for data-driven decision-making with the need for quick and agile execution

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a candidate who is adaptable, resilient, and able to thrive in a dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Trade Marketing Manager role in other retail health and personal care products companies, but may have a greater focus on channel development and growth
  • Opella's focus on sustainability and social responsibility sets it apart from other companies in the industry
  • This role offers significant growth potential, with opportunities to advance within the trade marketing function or move into a regional or global role

ASSUMPTION: This role is similar to other trade marketing manager roles in the industry, but with a unique focus on channel development and growth, and a strong emphasis on sustainability and social responsibility.

πŸ“ Sample Projects

  • Developing and executing a trade marketing plan for a new product launch
  • Conducting a market analysis to identify growth opportunities in a specific channel
  • Optimizing trade investments by evaluating the ROI of existing promotions and in-store mechanics

ASSUMPTION: These sample projects are representative of the types of initiatives a Trade Marketing Manager at Opella might work on, but the specific projects may vary depending on the company's priorities and market dynamics.

❓ Key Questions to Ask During Interview

  • Can you describe the company's priorities for the trade marketing function in the next 12-24 months?
  • How does Opella support the professional development and growth of its trade marketing team members?
  • Can you provide an example of a successful trade marketing campaign at Opella, and what made it successful?
  • How does Opella approach cross-functional collaboration and communication, particularly between the trade marketing and sales teams?
  • What are the biggest challenges facing the trade marketing function at Opella, and how can this role help address them?

ASSUMPTION: These questions are designed to help the candidate understand the company's priorities, culture, and approach to trade marketing, as well as the specific challenges and opportunities facing the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Opella Careers portal
  • Tailor your resume and cover letter to highlight your relevant trade marketing experience and skills
  • Prepare examples of your ability to drive growth, optimize trade investments, and collaborate effectively with cross-functional teams
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.