π Core Information
πΉ Job Title: Trade Marketing Manager
πΉ Company: Opella
πΉ Location: Taguig City, Taguig, Philippines
πΉ Job Type: Full-Time
πΉ Category: Retail Health and Personal Care Products
πΉ Date Posted: July 10, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Driving end-to-end trade marketing strategy and execution across all channels
- Accelerating growth, strengthening brand presence, and improving shopper conversion
- Collaborating cross-functionally to ensure aligned and timely execution
- Monitoring and optimizing trade investments for maximum ROI
- Focusing on channel development (either Modern Trade or General Trade)
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
π Key Responsibilities
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Drive channel growth and financial delivery by delivering volume, gross/net sales, gross margin, and BOI targets across retail and e-commerce channels
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Improve Sales & P&L profitability by optimizing trade spend and improving product mix
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Lead end-to-end trade planning and execution by translating brand and category strategies into actionable trade plans by channel and key customer
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Build and manage the annual trade activation calendar, aligning with brand priorities, commercial needs, and seasonality
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Develop high-impact promotions, visibility programs, and in-store mechanics to win at the point of purchase
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Focus on channel development (MT or GT) by driving channel-specific growth plans, building outlet coverage, executional excellence, and shopper conversion within the focus channel
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Monitor and optimize trade investments by evaluating ROI and performance of all trade activities, conducting post-activation reviews, and proposing new trade tactics
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Collaborate cross-functionally to execute with excellence by working closely with Brand, Sales, Omnichannel, Supply Chain, and Medical teams to ensure aligned and timely execution
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure timely execution of trade marketing plans.
π― Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 2-5 years of experience in trade marketing, sales, or a related role
Required Skills:
- Proven track record in trade marketing, sales, or a related role
- Strong analytical skills and data-driven decision-making
- Excellent communication and presentation skills
- Ability to work effectively with cross-functional teams
- Fluency in English
Preferred Skills:
- Experience in the retail health and personal care products industry
- Fluency in Filipino (Tagalog)
ASSUMPTION: Candidates with experience in the retail health and personal care products industry may have a competitive advantage in this role.
π° Compensation & Benefits
Salary Range: PHP 600,000 - PHP 900,000 per year (based on industry standards for a mid-level trade marketing role in the Philippines)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Opella products
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Retail Health and Personal Care Products
Company Size: 10,001+ employees
Founded: Opella is a relatively new company, having been formed through the merger of several healthcare companies in recent years
Company Description:
- Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally
- The company's mission is to bring health in peopleβs hands by making self-care as simple as it should be for over half a billion consumers worldwide
- Opella is headquartered in France and is a globally certified B Corp company, active in the journey towards healthier people and planet
Company Specialties:
- Over-The-Counter (OTC) products
- Vitamins, Minerals & Supplements (VMS)
- Self-care products
Company Website: www.opella.com
ASSUMPTION: Opella is a growing company with a strong focus on innovation and sustainability, providing opportunities for career growth and development.
π Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Country Head, Philippines
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the trade marketing function
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Potential to move into a regional or global role as the company continues to expand
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
π Location & Work Environment
Office Type: Corporate office
Office Location(s): Taguig City, Philippines
Geographic Context:
- Taguig City is a highly urbanized city in the Philippines, located in the Metro Manila area
- The city is home to many multinational corporations and offers a vibrant and dynamic work environment
- Taguig City has a tropical monsoon climate, with hot and humid weather throughout the year
Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The work environment in Taguig City is fast-paced and dynamic, with opportunities for professional growth and development.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with additional stakeholders
Key Assessment Areas:
- Trade marketing experience and expertise
- Analytical and problem-solving skills
- Cross-functional collaboration and communication skills
- Cultural fit with Opella's values and mission
Application Tips:
- Highlight relevant trade marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Opella's mission and values
- Prepare examples of your ability to drive growth, optimize trade investments, and collaborate effectively with cross-functional teams
ATS Keywords: Trade Marketing, Channel Growth, Financial Delivery, Trade Planning, Promotions, Visibility Programs, Shopper Conversion, Cross-Functional Collaboration, Performance Monitoring, ROI Evaluation, Data Analysis, Sales Strategy, Market Dynamics, Execution Excellence, Innovation Projects, P&L Management
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's trade marketing expertise, analytical skills, and cultural fit with Opella.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Data analysis tools (e.g., Excel, SQL, Tableau)
ASSUMPTION: Proficiency in Microsoft Office Suite and Google Workspace is required for this role, while experience with data analysis tools is preferred.
π Cultural Fit Considerations
Company Values:
- All In Together: We keep each other honest and have each other's backs
- Courageous: We break boundaries and take thoughtful risks with creativity
- Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity
- Radically Simple: We strive to make things simple for us and simple for consumers, as it should be
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Results-oriented and outcome-focused
Self-Assessment Questions:
- Do you have experience working in a collaborative, cross-functional environment?
- Are you comfortable using data and analytics to inform decision-making and drive results?
- Do you thrive in a fast-paced, dynamic work environment?
ASSUMPTION: Cultural fit is an important consideration for this role, with Opella placing a strong emphasis on its core values and work style.
β οΈ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating effectively with cross-functional teams with varying priorities and goals
- Adapting to changes in the market and responding to new opportunities and challenges
- Balancing the need for data-driven decision-making with the need for quick and agile execution
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a candidate who is adaptable, resilient, and able to thrive in a dynamic work environment.
π Similar Roles Comparison
- This role is similar to a Trade Marketing Manager role in other retail health and personal care products companies, but may have a greater focus on channel development and growth
- Opella's focus on sustainability and social responsibility sets it apart from other companies in the industry
- This role offers significant growth potential, with opportunities to advance within the trade marketing function or move into a regional or global role
ASSUMPTION: This role is similar to other trade marketing manager roles in the industry, but with a unique focus on channel development and growth, and a strong emphasis on sustainability and social responsibility.
π Sample Projects
- Developing and executing a trade marketing plan for a new product launch
- Conducting a market analysis to identify growth opportunities in a specific channel
- Optimizing trade investments by evaluating the ROI of existing promotions and in-store mechanics
ASSUMPTION: These sample projects are representative of the types of initiatives a Trade Marketing Manager at Opella might work on, but the specific projects may vary depending on the company's priorities and market dynamics.
β Key Questions to Ask During Interview
- Can you describe the company's priorities for the trade marketing function in the next 12-24 months?
- How does Opella support the professional development and growth of its trade marketing team members?
- Can you provide an example of a successful trade marketing campaign at Opella, and what made it successful?
- How does Opella approach cross-functional collaboration and communication, particularly between the trade marketing and sales teams?
- What are the biggest challenges facing the trade marketing function at Opella, and how can this role help address them?
ASSUMPTION: These questions are designed to help the candidate understand the company's priorities, culture, and approach to trade marketing, as well as the specific challenges and opportunities facing the role.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the Opella Careers portal
- Tailor your resume and cover letter to highlight your relevant trade marketing experience and skills
- Prepare examples of your ability to drive growth, optimize trade investments, and collaborate effectively with cross-functional teams
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.