🔹 Job Title: Trade Marketing Manager
🔹 Company: Republic National Distributing Company
🔹 Location: Gibsonton, Florida
🔹 Job Type: On-site
🔹 Category: Beverage Manufacturing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires strong collaboration, communication, and project management skills. It involves working with various teams and stakeholders to create and execute marketing programs that drive brand awareness and sales.
✅ Manage relationships with regional/national levels of internal, supplier, and retail marketing teams
✅ Align and implement brand building, volume driving programs with sales leadership goals and initiatives across all RNDC markets
✅ Present and represent trade marketing capabilities and initiatives in key supplier/customer meetings
✅ Proactively conduct gap analysis and ROI assessments to support future program development improvement and creation
✅ Support Supplier Development/NA team on brand specific Marketing consulting, budgeting, strategy and tool development
✅ Work with market finance and portfolio management teams to support supplier budgeting and marketing program development for local market planning
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. It also involves working with various teams and stakeholders, requiring strong communication and collaboration skills.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in trade marketing, brand management, or a related role
Required Skills:
Preferred Skills:
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience in trade marketing or a related field is considered an acceptable substitute. Candidates with experience in the Wine and Spirits industry and WSET certifications are strongly encouraged to apply.
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Trade Marketing Manager with 2-5 years of experience in the Beverage Manufacturing industry in Florida)
Benefits:
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Trade Marketing Manager with 2-5 years of experience in the Beverage Manufacturing industry in Florida. Actual salary may vary based on factors such as experience, skills, and market conditions.
Industry: Beverage Manufacturing. Republic National Distributing Company (RNDC) is one of the nation's largest wine and spirits wholesalers, with a focus on building strategic relationships with customers to elevate brands and reach target consumers.
Company Size: 10,001+ employees. As a large company, RNDC offers a vibrant, inclusive culture and workplace experience, with opportunities for growth and development.
Founded: 1898. RNDC has a rich history and extensive experience in the beverage industry, with a commitment to quality and customer service.
Company Description:
Company Specialties:
Company Website: http://www.rndc-usa.com/
ASSUMPTION: RNDC's large size and extensive experience in the beverage industry provide opportunities for career growth and development. The company's commitment to quality and customer service, as well as its vibrant, inclusive culture, make it an attractive employer in the industry.
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in trade marketing or a related field, looking to advance their career in the beverage industry.
Reporting Structure: This role reports directly to the Senior Marketing Manager or a similar position within the Marketing department.
Work Arrangement: On-site, with the ability to work remotely as needed. This role requires travel up to 30% of the time.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within the Marketing department and the broader organization. Candidates with strong performance and a desire to advance their career should consider this role.
Office Type: On-site, with the ability to work remotely as needed. This role requires travel up to 30% of the time.
Office Location(s): Gibsonton, Florida
Geographic Context:
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed
ASSUMPTION: The on-site work arrangement with the ability to work remotely as needed provides flexibility for candidates who prefer a balance between office and remote work. The small-town atmosphere of Gibsonton offers a relaxed, rural environment with easy access to urban amenities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Trade Marketing, Brand Building, Volume Driving Programs, Collaboration, Supplier Management, Market Analysis, Budgeting, Strategy Development, Digital Marketing, Presentation Skills, Project Management, Consulting, Financial Support, Communication, Teamwork, Problem Solving
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing communication and presentation skills, as well as the candidate's understanding of the beverage industry and trade marketing. Candidates should be prepared to provide specific examples of their experience and skills in these areas.
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, as well as experience with project management and data analysis tools. Candidates should be comfortable using these tools to manage projects and analyze data.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: RNDC's core values are central to the company's culture and workplace environment. Candidates should assess their alignment with these values and be prepared to demonstrate their fit with the company's work style during the interview process.
ASSUMPTION: The travel requirements and need to work evenings and weekends as needed may present challenges for candidates with personal or family commitments. The fast-paced, dynamic environment may also be challenging for candidates who prefer a more structured or predictable work environment.
ASSUMPTION: The Trade Marketing Manager role is similar to the Brand Manager role in terms of focus on brand building and volume driving programs, but differs in terms of the specific responsibilities and stakeholders involved. The beverage industry is highly competitive, with a focus on building strong relationships with customers and suppliers to elevate brands and reach target consumers. The career path for this role involves advancement within the Marketing department or expansion of responsibilities to include additional markets or brands.
ASSUMPTION: These sample projects are representative of the types of initiatives and tasks that a Trade Marketing Manager might be responsible for in this role. Candidates should be prepared to provide specific examples of their experience and skills in these areas during the interview process.
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should ask thoughtful, insightful questions to demonstrate their interest in and understanding of the role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.