🔹 Job Title: Trade Marketing Manager
🔹 Company: The Wonderful Company
🔹 Location: Delano, California, United States
🔹 Job Type: Full-time
🔹 Category: Trade Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the CPG industry, excellent communication skills, and the ability to work effectively in a cross-functional team environment. The ideal candidate will have experience in trade marketing, sales analysis, and category management.
✅ Develop and implement all trade marketing strategies and programs that primarily serve our branded portfolio. Create, track, and manage budgets and key performance metrics.
✅ Plan and manage day-to-day aspects of promotional activity. Measure sales impact and deliver fact-based results & recommendations on promotions.
✅ Identify and implement shopper marketing efforts that differentiate and deliver incremental sales.
✅ Work with eCommerce team to execute retail media strategies that boost sales and distribution.
✅ Seek out partnerships and/or sponsorships that align with key retailers and help influence distributions and drive sales.
✅ Collaborate with brand marketing and sales teams to develop selling stories and sales materials that are persuasive and differentiate product portfolio and services.
✅ Create data-driven customer business review analyses and presentations to inform sales and elevate performance.
✅ Become subject matter expert by monitoring trade marketing trends and keeping sales team and key stakeholders educated on new technologies and promotional tools.
✅ Attend trade shows and customer-related events to represent and support sales initiatives
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration. The ideal candidate will be comfortable working with data, presenting to senior management, and managing multiple projects simultaneously.
Education: BA/BS in Business Administration, Marketing, Agricultural Business, or related field
Experience: 5+ years in the CPG industry
Required Skills:
Preferred Skills:
ASSUMPTION: While an MBA is not required, it may be beneficial for candidates looking to advance their careers in trade marketing or management roles within the company.
Salary Range: $85,000 - $105,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.
Benefits:
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM with flexibility for trade shows and customer events
ASSUMPTION: The salary range provided is an estimate based on industry standards for trade marketing managers with 5-10 years of experience in the CPG industry. Final compensation will be determined based on the candidate's skills and experience.
Industry: The Wonderful Company operates in the food and beverage manufacturing industry, with a focus on citrus, nuts, and other healthy products. The company is known for its iconic brands, including Wonderful Halos mandarins, Wonderful Sweet Scarletts Texas Red grapefruit, Wonderful Pistachios, and Wonderful Almonds.
Company Size: The Wonderful Company has 1,001-5,000 employees, making it a mid-sized company with opportunities for advancement and growth.
Founded: The company was founded in 1905 and has since grown into a global company dedicated to harvesting health and happiness around the world.
Company Description:
Company Specialties:
Company Website: wonderful.com
ASSUMPTION: The Wonderful Company is a well-established and successful company with a strong commitment to health, wellness, and giving back to communities. This role offers the opportunity to work with iconic brands and contribute to the company's mission of harvesting health and happiness around the world.
Career Level: This role is a mid-level management position, offering opportunities for growth and advancement within the company.
Reporting Structure: The Trade Marketing Manager reports directly to the Sr. Director of Trade Marketing and works closely with sales, brand marketing, and merchandising teams.
Work Arrangement: This is an on-site role, with the primary office location in Los Angeles, California. However, the role may require travel for trade shows and customer events.
Growth Opportunities:
ASSUMPTION: This role offers a clear path for career advancement and growth within the company. Candidates with strong performance and a desire to take on additional responsibilities may have the opportunity to move into senior-level or management roles.
Office Type: The Wonderful Company's headquarters is located in Los Angeles, California, with additional offices and facilities throughout the United States and internationally.
Office Location(s): The primary office location for this role is in Delano, California.
Geographic Context:
Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for trade shows and customer events. The role may require occasional travel for trade shows and customer events.
ASSUMPTION: The work environment for this role is fast-paced and collaborative, with a focus on driving results and delivering exceptional customer value. The ideal candidate will be comfortable working in a dynamic, team-oriented environment and be able to manage multiple projects simultaneously.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Trade Marketing, Sales Analysis, Promotional Strategies, Budget Management, Cross-Functional Collaboration, Communication Skills, Presentation Skills, Organizational Skills, Attention to Detail, Project Management, Data Analysis, eCommerce, Shopper Marketing, Category Management, Customer Business Review, Market Trends
ASSUMPTION: The interview process for this role is designed to assess the candidate's communication and presentation skills, data analysis and problem-solving abilities, cross-functional collaboration and teamwork, and understanding of the CPG industry and trade marketing strategies. Candidates should be prepared to discuss their relevant experience and provide examples of their accomplishments in these areas.
ASSUMPTION: The ideal candidate will be proficient in Microsoft Office Suite and have experience with sales data analysis tools, project management tools, and eCommerce platforms. Familiarity with additional tools and technologies specific to the CPG industry or the Wonderful Company may also be beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The Wonderful Company values a strong commitment to health and wellness, giving back to communities, and excellence and quality. Candidates should be prepared to discuss their alignment with these values and how they approach continuous learning and professional development.
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects and deadlines simultaneously. They will also be comfortable with occasional travel for trade shows and customer events.
ASSUMPTION: This role is similar to other trade marketing manager roles within the CPG industry, with a focus on driving sales and distribution through trade promotions and partnerships. However, the specific product portfolio and company culture may vary. Candidates should research the company and its products to ensure a strong fit with their skills and interests.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that the Trade Marketing Manager may be involved in. The specific projects and priorities may vary based on the company's needs and the manager's areas of focus.
ASSUMPTION: These key questions are intended to help candidates better understand the role, the team, and the company's culture and priorities. Candidates should tailor their questions to the specific role and company, demonstrating their interest and preparation.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.