Trade Marketing Manager

📌 Core Information

🔹 Job Title: Trade Marketing Manager

🔹 Company: Master of Malt

🔹 Location: Tonbridge, Kent, United Kingdom

🔹 Job Type: Full-time, On-site (Remote-friendly)

🔹 Category: Beverage Manufacturing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (On-site preferred, remote considered)

🚀 Job Overview

Key aspects of this role include:

• Developing trade marketing and sales execution strategies across multiple channels for the Maverick Drinks range.
• Managing marketing budgets and deploying them to meet commercial targets with retail partners.
• Creating and managing sales tools for partner managers to drive brand goals.
• Collaborating with stakeholders, including brand owners, cross-functional business units, and team members.

ASSUMPTION: This role requires a strong understanding of the beverage industry, eCommerce, and digital marketing channels. Experience in a similar category or FMCG environment is essential.

📋 Key Responsibilities

✅ Developing and implementing channel marketing programs and specific projects for the Maverick business unit.

✅ Planning and forecasting sales projections based on marketing strategies.

✅ Managing marketing budgets for agency partner brands and deploying them to meet commercial targets with retail partners.

✅ Creating and managing a suite of sales tools for partner managers to execute and drive brand goals.

✅ Ensuring products are well-represented online, in-store, and on-shelf with applicable mechanics to drive awareness and trial.

✅ Creating online campaigns that drive product reviews and awareness, bringing products to the top of search rankings and in front of more consumers.

✅ Evaluating the return on investment from marketing activities and assessing their commercial viability for future plans.

✅ Supporting retail partners with events and activations.

✅ Reporting on data and industry trends relating to trade categories.

✅ Analyzing competitor pricing, formats, and promotional activity and incorporating these into own plans.

✅ Ensuring digital marketing plans are joined up with other communication channels and work alongside other marketing activities in-store and online.

ASSUMPTION: This role involves a high level of collaboration, stakeholder management, and project coordination. Strong communication and organizational skills are crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Demonstrable experience as a Trade Marketing Manager, ideally in a similar category, with a strong understanding of eCommerce and digital marketing channels.

Required Skills:

• Proven experience in trade marketing, sales execution, and digital marketing.
• Strong commercial understanding and ability to drive sales through marketing.
• Excellent time management and organizational skills, with the ability to manage multiple ongoing projects and deadlines.
• Ability to work independently, responsibly, and collaborate with multiple stakeholders.
• Good IT competency, along with the ability to produce engaging presentations.
• Wine & Spirit Education Trust (WSET) Qualification at Higher Level would be desirable.

Preferred Skills:

• Category development experience with premium/craft spirits.
• Experience working with a wide range of trade customers with diverse needs across multiple points of sale.

ASSUMPTION: While a WSET qualification is not required, it would be beneficial for candidates to have a strong understanding of the beverage industry and its products.

💰 Compensation & Benefits

Salary Range: £45,000 - £55,000 per annum (Estimated based on industry standards for a Trade Marketing Manager with 5-10 years of experience in the beverage industry)

Benefits:

• Competitive benefits package, including health insurance and pension contributions.
• Flexible working options and a focus on productivity and output rather than hours worked.
• Opportunities for professional development and growth within the company.

Working Hours: Full-time, typically Monday to Friday, with flexibility for remote work and adjusted hours as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Trade Marketing Manager with the required experience level. The actual salary may vary depending on factors such as the candidate's skills, qualifications, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing. Master of Malt specializes in online drinks retail, focusing on a wide range of spirits, beers, and other beverages. They are known for their award-winning customer service and innovative approach to online retail.

Company Size: Medium (201-500 employees). Master of Malt offers a dynamic and collaborative work environment, with opportunities for growth and development.

Founded: 2008. Master of Malt was founded with a mission to provide an exceptional online drinks buying experience, focusing on customer service and a wide range of products.

Company Description:

• Master of Malt is a multi-award-winning online drinks retailer that uses advanced technology to empower its passionate team to deliver the world’s best drinks buying experience.
• The company is committed to treating customers with care and respect, providing exceptional service, and offering a wide range of high-quality products.
• Master of Malt has won numerous awards for its online retail experience, customer service, and innovative marketing campaigns.

Company Specialties:

• Whisky, Gin, Rum, Cognac, Vodka, Tequila, and other spirits.
• Online Retail and Customer Service.
• Web Development and Technology.

Company Website: http://www.masterofmalt.com

ASSUMPTION: Master of Malt's focus on customer service and innovation makes it an attractive employer for candidates seeking a dynamic and rewarding work environment in the beverage industry.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for growth and development within the company, with potential career paths in marketing, sales, or management.

Reporting Structure: The Trade Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional business units, brand owners, and other stakeholders.

Work Arrangement: Hybrid (On-site preferred, remote considered). Master of Malt offers flexible working options, focusing on productivity and output rather than hours worked.

Growth Opportunities:

• Progression to a senior marketing role or management position within the company.
• Expanding skills and knowledge in trade marketing, sales execution, and digital marketing.
• Opportunities to work on high-profile projects and campaigns, driving brand growth and success.

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in trade marketing and digital marketing within the beverage industry, with potential for career growth and development.

🌍 Location & Work Environment

Office Type: On-site with remote flexibility. Master of Malt's headquarters are located in Tonbridge, Kent, with remote work options available for the right candidate.

Office Location(s): Unit 1, Ton Business Park, 2-8 Morley Road, Tonbridge, Kent TN9 1RA, GB

Geographic Context:

• Tonbridge is a town in Kent, England, with a population of approximately 40,000 people.
• The town is located near the border with East Sussex and is served by excellent transport links, including road, rail, and air.
• Tonbridge offers a range of amenities, including shops, restaurants, and leisure facilities, as well as easy access to the surrounding countryside and coast.

Work Schedule: Full-time, typically Monday to Friday, with flexibility for remote work and adjusted hours as needed.

ASSUMPTION: Tonbridge offers a pleasant work environment with easy access to amenities and transport links, making it an attractive location for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening with the HR team.
• In-depth interview with the hiring manager and relevant team members.
• Final interview with the Head of Marketing or another senior leader.

Key Assessment Areas:

• Understanding of the beverage industry and trade marketing principles.
• Commercial acumen and ability to drive sales through marketing.
• Strong communication and stakeholder management skills.
• Ability to plan, organize, and manage multiple projects and deadlines.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the beverage industry and trade marketing principles in your application materials.
• Prepare examples of your past achievements in trade marketing, sales execution, and digital marketing to discuss during the interview.
• Research Master of Malt's company culture and values, and be prepared to discuss how your personal values align with theirs.

ATS Keywords: Trade Marketing, Sales Execution, eCommerce, Digital Marketing, Stakeholder Management, Planning, Forecasting, Budget Management, Sales Tools Development, Campaign Creation, Data Analysis, Competitor Analysis, Collaboration, Time Management, Presentation Skills, WSET Qualification

ASSUMPTION: Master of Malt's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role and the company. Successful candidates will demonstrate a strong understanding of the beverage industry and trade marketing principles, as well as excellent communication and organizational skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Excel, Google Data Studio)

ASSUMPTION: While specific tools and technologies may vary, candidates should have a strong working knowledge of Microsoft Office Suite and Google Workspace, as well as experience with CRM, marketing automation, and project management platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession: Everything is orientated towards delivering value to the customer and making their life better.
• Hospitality: Our product is how people feel, do they feel love and care? We get a buzz from helping people and making them feel great by exceeding their expectations.
• Growth mindset: We’re deeply humble and introspective. We know we know almost nothing about almost everything. We’re infinitely curious and always hungry to learn.
• Humanity: Anti-corporate and anti-bureaucratic: the opposite of “computer says no”. We’re honest, and we tell the truth when others would be afraid to because we trust in the humanity and goodness of our customers.
• Fun: Life is short, enjoy it: do shit you love with people you love. Be yourself, don’t wear a mask.

Work Style:

• Master of Malt offers a dynamic and collaborative work environment, with opportunities for growth and development.
• The company values productivity and output over hours worked, offering flexible working options and a focus on work-life balance.
• Candidates should be comfortable working in a fast-paced, innovative environment and be able to adapt to change.

Self-Assessment Questions:

• How do your personal values align with Master of Malt's company values, particularly 'customer obsession' and 'hospitality'?
• Are you comfortable working in a fast-paced, innovative environment and adapting to change?
• How do you approach learning and personal growth, and how does this align with Master of Malt's 'growth mindset' value?

ASSUMPTION: Master of Malt's company culture is built on a strong commitment to customer service, innovation, and a growth mindset. Candidates who align with these values and are comfortable working in a dynamic, collaborative environment will thrive at the company.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may be challenging for some candidates.
• Working with a wide range of trade customers with diverse needs across multiple points of sale may require strong communication and stakeholder management skills.
• The beverage industry can be competitive and fast-paced, with a constant need to adapt to market trends and changes.
• While Master of Malt offers flexible working options, the role may require occasional on-site presence and travel to meet with stakeholders and attend events.

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to communication and collaboration.

📈 Similar Roles Comparison

• Trade Marketing Manager vs. Brand Manager: While both roles involve marketing and branding, the Trade Marketing Manager role focuses more on sales execution and channel marketing, while the Brand Manager role is more focused on brand strategy and positioning.
• Beverage industry context: The beverage industry is characterized by a wide range of products, competitive pricing, and a strong focus on customer experience and innovation.
• Career path comparison: A Trade Marketing Manager role can lead to career progression in marketing, sales, or management within the beverage industry or other FMCG sectors.

ASSUMPTION: Understanding the differences between similar roles and the unique aspects of the beverage industry is crucial for candidates seeking to make informed career decisions.

📝 Sample Projects

• Developing and implementing a trade marketing strategy for a new product launch, including channel-specific marketing programs and promotional activities.
• Conducting a competitive analysis of the beverage market and incorporating insights into a marketing strategy to drive brand growth and market share.
• Managing a marketing budget for a portfolio of agency partner brands, allocating resources to maximize commercial impact and ROI.

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by a Trade Marketing Manager in the beverage industry, highlighting the need for strong analytical, strategic, and tactical skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing and sales strategy for the Maverick business unit?
• What opportunities are there for growth and development within the company, particularly for someone with my skills and experience?
• How does Master of Malt support work-life balance, and what are the expectations for remote work and flexibility?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking insightful questions during the interview demonstrates a candidate's interest in the role and their commitment to understanding the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular focus on trade marketing, sales execution, and digital marketing.
• Prepare examples of your past achievements in trade marketing, sales execution, and digital marketing to discuss during the interview.
• Research Master of Malt's company culture and values, and be prepared to discuss how your personal values align with theirs.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.