Trade Marketing Manager

📌 Core Information

🔹 Job Title: Trade Marketing Manager

🔹 Company: Philips

🔹 Location: Shanghai, China

🔹 Job Type: Full-time

🔹 Category: Marketing & Sales

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building a high growth business to improve lives in China while driving Philips' digital transformation.
• Initiating offline trade marketing strategies and translating them into actionable plans.
• Driving retail sell-out growth and market share growth through effective category management.
• Analyzing markets, competition, and sell-out to capture opportunities and optimize strategies.
• Collaborating cross-functionally to ensure successful new product launches and achieve operational excellence.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Initiate and execute offline trade marketing strategies to drive retail sell-out growth and market share.

✅ Analyze markets, competition, and sell-out to identify opportunities and optimize strategies.

✅ Understand consumer decision journeys based on consumer insights and shopping behavior.

✅ Develop and implement channelized retail activation plans, including portfolio and merchandising, POSM, promotions, and activations.

✅ Evaluate campaign results and drive consistent improvement.

✅ Manage budgets and maximize ROI within agreed budget scopes.

✅ Achieve retail operation excellence by initiating nationwide activations by product category.

✅ Support cross-category marketing activities on a project basis.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 7+ years of experience in marketing activities in a multinational consumer goods company.

Required Skills:

• Strong communication and presentation skills.
• Social marketing content competence.
• Ability to interface effectively with other resources.
• Good English command.
• Results-oriented, self-motivated, and able to work under pressure and dynamic circumstances.

Preferred Skills:

• Experience in the healthcare industry.
• Familiarity with Philips' products and services.

ASSUMPTION: Candidates with experience in the healthcare industry or familiarity with Philips' products may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Trade Marketing Manager role in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year.

Benefits:

• Health benefits.
• Flexible work schedule.
• Access to local well-being focused activities.
• Professional but fun workplace with a healthy work-life balance.
• Energetic, genuine, inventive, supportive, and dynamic team atmosphere.

Working Hours: Full-time, Monday to Friday, with occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Philips operates in the healthcare technology industry, focusing on improving people's health and well-being through meaningful innovation.

Company Size: Philips is a large multinational corporation with over 10,000 employees worldwide.

Founded: Philips was founded in 1891 and has since grown into a global leader in health technology.

Company Description:

• Philips aims to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.
• The company sees healthcare as a connected whole, helping people live healthily, aiding clinicians in making precision diagnoses, and supporting patients' recovery at home in the community.
• Philips innovates for people with the belief that there's always a way to make life better.

Company Specialties:

• Healthcare.
• Medical Devices.
• Health systems.
• Cardiology.
• Healthtech.
• Oncology.
• Respiratory.
• Fertility and pregnancy.
• Connected Care.

Company Website: philips.com

ASSUMPTION: Philips' focus on improving lives and driving innovation makes it an attractive employer for candidates seeking to make a positive impact in the healthcare industry.

📊 Role Analysis

Career Level: This role is at the mid-to-senior level, requiring significant experience and expertise in trade marketing.

Reporting Structure: The Trade Marketing Manager reports directly to the Category Marketing Manager.

Work Arrangement: This role is on-site, with occasional remote work possible.

Growth Opportunities:

• Philips offers a path towards career growth within the marketing capability enterprise-wide.
• Succeeding in this role can open doors to other areas in Philips or otherwise.
• The company encourages employees to develop their skills and advance their careers.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within Philips and the broader healthcare industry.

🌍 Location & Work Environment

Office Type: Philips' Shanghai office is a modern, collaborative workspace.

Office Location(s): Daning Main Blg, Shanghai, China.

Geographic Context:

• Shanghai is a major commercial and financial hub in China.
• The city offers a vibrant culture, rich history, and numerous entertainment options.
• Shanghai has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The work schedule is generally Monday to Friday, with occasional overtime as needed.

ASSUMPTION: Shanghai provides an exciting and dynamic work environment for professionals in the healthcare industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening.
• On-site or virtual interview with the hiring manager.
• Final round interview with senior leadership.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Analytical skills and data-driven decision-making.
li>Communication and presentation skills.
• Cultural fit and alignment with Philips' values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare examples of your past achievements in trade marketing, market analysis, and retail activation.
• Research Philips' mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company.

ATS Keywords: Trade Marketing, Market Analysis, Retail Activation, Budget Management, Consumer Insight, Category Management, Philips.

ASSUMPTION: Philips' recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint).
• CRM software (e.g., Salesforce, SAP).
• Marketing automation tools (e.g., Marketo, HubSpot).
• Data analysis tools (e.g., Excel, Google Analytics).

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Philips provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric.
• Innovative.
• Collaborative.
• Performance-driven.
• Integrity.

Work Style:

• Philips encourages a professional but fun workplace with a healthy work-life balance.
• The company fosters an energetic, genuine, inventive, supportive, and dynamic team atmosphere.
• Philips values diversity, inclusion, and collaboration.

Self-Assessment Questions:

• Do you align with Philips' customer-centric approach to business?
• Are you comfortable working in a dynamic, fast-paced environment?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Candidates who align with Philips' values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously.
• Working in a dynamic and sometimes high-pressure environment.
• Adapting to changes in the market and competition.
• Navigating a large, multinational corporation with diverse teams and stakeholders.

ASSUMPTION: These challenges can be overcome with strong project management skills, resilience, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other trade marketing roles, this position offers a unique opportunity to drive business growth in the healthcare technology industry.
• Philips' focus on improving lives and driving innovation sets it apart from other multinational consumer goods companies.
• Career progression in this role can lead to various opportunities within Philips or the broader healthcare industry.

ASSUMPTION: This role offers a unique blend of business growth, innovation, and the opportunity to make a positive impact on people's lives.

📝 Sample Projects

• Developing and executing a retail activation plan to drive sell-out growth for a new product launch.
• Analyzing market trends and competition to identify opportunities and optimize strategies for an established product line.
• Collaborating with cross-functional teams to achieve operational excellence in retail activations.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Trade Marketing Manager role at Philips.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other teams within Philips, such as category marketing or product management?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Philips support the professional development and growth of its employees?
• What are the next steps for career progression within Philips for someone in this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to success at Philips.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Philips Careers website.
• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare examples of your past achievements in trade marketing, market analysis, and retail activation.
• Research Philips' mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.