Trade Marketing Manager (Channel Development) Trade Marketing Manager (Channel Development)

📌 Core Information

🔹 Job Title: Trade Marketing Manager (Channel Development)

🔹 Company: Nestlé Operational Services Worldwide SA

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: On-site

🔹 Category: Trade Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning for channel growth based on consumer, shopper, and customer requirements
• Developing tailored category channel plans in collaboration with category managers
• Recommending in-store solutions and promotional guidelines based on shopper insights and market knowledge
• Continuously sourcing and communicating market trends and competitive actions
• Working with customer teams to define and develop appropriate channels, key customer execution, sales, and TTS targets

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams. It is ideal for candidates with a proven track record in trade marketing or a related field, looking to drive channel growth and improve in-store performance.

📋 Key Responsibilities

✅ Provide input for strategies and plans that deliver channel growth based on consumer, shopper, and customer requirements

✅ Identify priority channels for the category/market and work with category managers to recommend tailored category channel plans in line with the overall market strategy

✅ Develop and propose the in-store vision of success for the channel in each category, supporting its implementation and continuously reviewing the effectiveness of our in-store actions

✅ Contribute channel inputs to the ICP process by identifying key opportunities and possible action plans for each priority channel in the market

✅ Recommend actionable in-store solutions based on a clear understanding of shopper behavior within the priority channel(s)

✅ Recommend clear promotional guidelines based on shopper insights and current market knowledge, ensuring all promotional investments are properly reviewed and evaluated

✅ Continuously source, update, and communicate the latest developments, trends, initiatives, and competitive actions within the channel, assessing implications and opportunities for Nestlé categories and brands

✅ Work with customer teams to define and develop appropriate channels, key customer execution, sales, and TTS targets, supporting the construction of key commercial propositions at the channel level

✅ Ensure adherence to all company principles and policies

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration. It requires a proactive approach to staying informed about market trends and a strong ability to influence and drive change.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 5+ years of commercial experience, with previous experience in Sales and Marketing. Demonstrated record of success in a customer-facing role/channel management, understanding customers/shoppers and the selling process

Required Skills:

• Strong analytical and strategic thinking; planning and organizing/project management skills
• Influencing, leadership, interpersonal skills, and teamwork
• Excellent communication and presentation skills
• Service-oriented with a business mindset
• Good understanding of distributor and sales working processes/policies
• Proficient in English communication

Preferred Skills:

• Experience in DMS and Business Intelligence systems

ASSUMPTION: Candidates should have a strong background in trade marketing, sales, or a related field, with a proven ability to drive channel growth and improve in-store performance. Familiarity with DMS and Business Intelligence systems is a plus but not required.

💰 Compensation & Benefits

Salary Range: The salary range for this role is not provided. However, based on industry standards for a Trade Marketing Manager with 5-10 years of experience in Vietnam, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year (approximately USD 50,000 - USD 75,000).

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time position, typically Monday to Friday, 8:00 AM to 5:00 PM, with flexibility based on business needs

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits and working hours are subject to the company's policies and may be discussed further during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Nestlé is a multinational food and beverage company, operating in the consumer goods sector. They are the world's largest food and beverage company, with a portfolio covering almost every food and beverage category.

Company Size: Nestlé has over 273,000 employees worldwide, making it a large enterprise. This means there are ample opportunities for career growth and development, as well as a diverse range of roles and functions within the company.

Founded: Nestlé was founded in 1866, with its headquarters still based in the Swiss town of Vevey. The company has a rich history and a strong global presence.

Company Description:

• Nestlé is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
• The company serves with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
• Nestlé's culture is based on its values rooted in respect: respect for themselves, respect for others, respect for diversity, and respect for the future.

Company Specialties:

• Coffee and beverages
• Dairy
• Confectionary
• Culinary and frozen food
• Ice Cream
• Infant nutrition
• Healthcare nutrition
• Out of home F&B solutions
• Petcare

Company Website: http://www.nestle.com

ASSUMPTION: Nestlé is a well-established company with a strong global presence and a diverse range of products and services. Working for Nestlé offers opportunities for professional growth and development in a dynamic and inclusive work environment.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a combination of strategic thinking, tactical execution, and leadership skills.

Reporting Structure: The Trade Marketing Manager reports directly to the Head of Trade Marketing and works closely with category managers, customer teams, and other cross-functional stakeholders.

Work Arrangement: This is an on-site role, based at the Nestlé Head Office in Ho Chi Minh City. However, there may be opportunities for flexible working arrangements, depending on business needs and the candidate's preferences.

Growth Opportunities:

• Progression to a senior trade marketing role or a leadership position within the marketing function
• Expansion into other categories or markets within Nestlé's diverse portfolio
• Development of skills and expertise in strategic planning, data analysis, and cross-functional collaboration

ASSUMPTION: This role offers opportunities for professional growth and development within Nestlé's marketing function. Candidates should be proactive in seeking out learning and development opportunities to advance their careers.

🌍 Location & Work Environment

Office Type: Nestlé's Head Office in Ho Chi Minh City is a modern, professional workplace with a collaborative and inclusive work environment.

Office Location(s): Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a population of over 8.4 million people
• The city is a major commercial and economic hub, with a thriving food and beverage industry
• Ho Chi Minh City offers a mix of traditional Vietnamese culture and modern urban living, with a wide range of amenities and entertainment options

Work Schedule: The work schedule for this role is typically Monday to Friday, 8:00 AM to 5:00 PM, with flexibility based on business needs. The role may require occasional travel to visit customers, attend industry events, or support other Nestlé locations.

ASSUMPTION: Working in Ho Chi Minh City offers a dynamic and vibrant work environment, with ample opportunities for professional growth and development. The city's thriving food and beverage industry provides a rich context for this role, with a diverse range of customers and market trends to engage with.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the hiring manager
• Second-round interview with the category manager and/or other cross-functional stakeholders
• Final interview with the Head of Trade Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Cross-functional collaboration and stakeholder management
• Cultural fit and alignment with Nestlé's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the trade marketing function and Nestlé's business
• Prepare examples of your past achievements in driving channel growth and improving in-store performance
• Research Nestlé's company culture and values, and be prepared to discuss how you align with them

ATS Keywords: Trade Marketing, Channel Development, Consumer Behavior, Shopper Insights, Market Knowledge, Promotional Guidelines, Cross-Functional Collaboration, Nestlé

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit. Candidates should be prepared to demonstrate their relevant experience and skills, as well as their understanding of Nestlé's business and company culture.

🛠️ Tools & Technologies

• DMS (Distributor Management System)
• Business Intelligence systems
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Familiarity with DMS and Business Intelligence systems is preferred but not required. Candidates should have strong proficiency in Microsoft Office Suite and be comfortable using project management tools to support their work.

👔 Cultural Fit Considerations

Company Values:

• Respect for ourselves, others, diversity, and the future
• Excellence in all that we do
• Courage to act and to take calculated risks
• Accountability for our actions and results
• Integrity in all our actions and decisions

Work Style:

• Collaborative and inclusive work environment
• Data-driven decision-making and continuous improvement
• Focus on delivering results and driving growth
• Openness to new ideas and perspectives

Self-Assessment Questions:

• Do I align with Nestlé's values and work style?
• Am I comfortable working in a collaborative and inclusive work environment?
• Do I have the strategic thinking, analytical skills, and cross-functional collaboration skills required for this role?

ASSUMPTION: Candidates should assess their fit with Nestlé's values and work style, as well as their suitability for the role's requirements, before applying. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced, dynamic work environment
• Keeping up-to-date with market trends and competitive actions in a rapidly evolving industry
• Balancing strategic planning with tactical execution and day-to-day responsibilities
• Navigating a large, complex organization with a diverse range of products, categories, and markets

ASSUMPTION: This role presents both opportunities and challenges, requiring a proactive, adaptable, and results-driven approach. Candidates should be prepared to manage multiple priorities, work effectively with cross-functional stakeholders, and drive growth in a dynamic and competitive market.

📈 Similar Roles Comparison

• This role is similar to other trade marketing roles within Nestlé and the broader food and beverage industry, with a focus on channel development and in-store execution
• However, this role is unique in its focus on the Vietnamese market and the opportunity to drive growth in a rapidly developing economy
• Career progression in this role may involve expanding into other markets or categories within Nestlé's diverse portfolio

ASSUMPTION: While this role shares similarities with other trade marketing roles, its focus on the Vietnamese market and Nestlé's diverse portfolio offers unique opportunities for growth and development. Candidates should consider their long-term career goals and how this role fits into their broader professional aspirations.

📝 Sample Projects

• Developing a tailored category channel plan for a priority channel in the Vietnamese market, in collaboration with the category manager
• Conducting a shopper behavior analysis for a key customer segment, to inform in-store vision of success and promotional guidelines
• Leading a cross-functional team to implement a new in-store execution strategy, driving channel growth and improving in-store performance

ASSUMPTION: These sample projects illustrate the strategic, analytical, and cross-functional collaboration skills required for this role. Candidates should be prepared to discuss their relevant experience and achievements in driving channel growth and improving in-store performance.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader trade marketing function and Nestlé's overall business strategy?
• What opportunities are there for professional growth and development within Nestlé's marketing function?
• How does Nestlé support work-life balance for its employees?
• What is the dynamic like working with cross-functional stakeholders in this role?

ASSUMPTION: These questions are designed to help candidates understand the role's priorities, fit within the broader organization, and opportunities for professional growth and development. They also provide insight into Nestlé's company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in driving channel growth and improving in-store performance
• Research Nestlé's company culture and values, and be prepared to discuss how you align with them
• Follow up with the HR department one week after submitting your application, to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.