Trade Marketing Manager - Channel Development Trade Marketing Manager - Channel Development

📌 Core Information

🔹 Job Title: Trade Marketing Manager - Channel Development

🔹 Company: Nestlé Operational Services Worldwide SA

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: On-site

🔹 Category: Trade Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing channel growth strategies based on consumer, shopper, and customer requirements.
• Collaborating with category managers to create tailored category channel plans.
• Designing and implementing in-store visions of success for priority channels.
• Contributing to the ICP process by identifying key opportunities and action plans for priority channels.
• Working with customer teams to define and develop appropriate channels, key customer execution, sales, and TTS targets.

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to succeed in driving channel growth and improving in-store execution.

📋 Key Responsibilities

✅ Provide input for strategies and plans that deliver channel growth based on consumer, shopper, and customer requirements.

✅ Identify priority channels for the category/market and work with category managers to recommend tailored category channel plans in line with the overall market strategy.

✅ Develop and propose the in-store vision of success for the channel in each category. Support its implementation and continuously review the effectiveness of our in-store actions.

✅ Contribute channel inputs to the ICP process by identifying key opportunities and possible action plans for each priority channel in the market.

✅ Recommend actionable in-store solutions based on a clear understanding of shopper behavior within the priority channel(s).

✅ Recommend clear promotional guidelines based on shopper insights and current market knowledge. Ensure all promotional investments are properly reviewed and evaluated.

✅ Continuously source, update, and communicate the latest developments, trends, initiatives, and competitive actions within the channel, assessing implications and opportunities for Nestlé categories and brands.

✅ Work with customer teams to define and develop appropriate channels, key customer execution, sales, and TTS targets. Support the construction of key commercial propositions at the channel level.

✅ Ensure adherence to all company principles and policies.

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and in-store execution, requiring strong project management and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field.

Experience: 5+ years of commercial experience, with previous experience in Sales and Marketing. Demonstrated record of success in a customer-facing role/channel management.

Required Skills:

• Strong analytical and strategic thinking skills.
• Excellent planning and organizing/project management skills.
• Influencing, leadership, interpersonal skills, and teamwork.
• Excellent communication and presentation skills.
• Service-oriented with a business mindset.
• Good understanding of distributor and sales working processes/policies.
• Proficient in English communication.

Preferred Skills:

• Experience in DMS and Business Intelligence systems.

ASSUMPTION: Candidates should have a proven track record in channel management and a strong understanding of shopper behavior and market trends to excel in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Trade Marketing Manager role in Vietnam with 5-10 years of experience, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year (approximately USD $51,000 - $77,000).

Benefits:

• Health insurance and retirement plans.
• Employee discounts on Nestlé products.
• Opportunities for professional development and career growth within the company.

Working Hours: Full-time position with standard working hours Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Nestlé is a multinational food and beverage company, operating in the consumer goods sector. They are the world's largest food and beverage company, with a portfolio covering almost every food and beverage category.

Company Size: Nestlé has over 273,000 employees worldwide, with its headquarters based in Vevey, Switzerland. As a large corporation, Nestlé offers diverse career opportunities and a global presence.

Founded: Nestlé's origins can be traced back to 1866 when the first European condensed milk factory was opened in Cham, Switzerland. The company was founded by Henri Nestlé in 1867 with the launch of one of the world’s first prepared infant cereals, ‘Farine lactée’.

Company Description:

• Nestlé is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
• The company serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
• Nestlé's culture is based on values rooted in respect: respect for themselves, respect for others, respect for diversity, and respect for the future.

Company Specialties:

• Coffee and beverages
• Dairy
• Confectionary
• Culinary and frozen food
• Ice Cream
• Infant nutrition
• Healthcare nutrition
• Out of home F&B solutions
• Petcare

Company Website: http://www.nestle.com

ASSUMPTION: Nestlé's large size and diverse product portfolio offer applicants a wide range of career opportunities and exposure to various aspects of the food and beverage industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Head of Trade Marketing or a similar senior role within the organization.

Reporting Structure: The Trade Marketing Manager will likely oversee junior trade marketing or channel management team members, as well as collaborate with cross-functional teams, including category managers, sales teams, and customer teams.

Work Arrangement: This is an on-site role based in Ho Chi Minh City, Vietnam. The working arrangement may include occasional travel to other locations within the country or the region, depending on business needs.

Growth Opportunities:

• Progression to a senior trade marketing role or a category management position within Nestlé.
• Expansion into other markets or regions, given Nestlé's global presence.
• Development of leadership and management skills through team supervision and project management.

ASSUMPTION: This role offers opportunities for career growth and skill development within Nestlé's extensive organization.

🌍 Location & Work Environment

Office Type: Nestlé's Ho Chi Minh City office is a modern, professional environment with a collaborative work culture.

Office Location(s): The office is located in the city center, providing easy access to public transportation and nearby amenities.

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a population of over 8.9 million people.
• The city is a significant economic hub and a major commercial center in Southeast Asia.
• Ho Chi Minh City offers a vibrant culture, diverse food scene, and numerous entertainment options.

Work Schedule: The standard workweek is Monday to Friday, with occasional overtime as needed to meet project deadlines or business demands.

ASSUMPTION: Working in Ho Chi Minh City offers applicants the opportunity to experience a dynamic, multicultural environment with a lower cost of living compared to other major Asian cities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through Nestlé's careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and other stakeholders to discuss the role's requirements and the candidate's qualifications.
• Final interview or assessment center, depending on the company's recruitment process.

Key Assessment Areas:

• Analytical and strategic thinking skills.
• Communication and presentation skills.
• Interpersonal skills and teamwork.
• Cultural fit and alignment with Nestlé's values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of shopper behavior and market trends in your application materials.
• Prepare examples of your past achievements in channel management or trade marketing to discuss during the interview.

ATS Keywords: Channel management, trade marketing, shopper behavior, market trends, strategic planning, project management, cross-functional collaboration, in-store execution, promotional guidelines, category channel plans, consumer requirements, customer teams, key commercial propositions.

ASSUMPTION: Nestlé's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the organization.

🛠️ Tools & Technologies

• DMS (Distributor Management System) and Business Intelligence systems, such as SAP or similar platforms.
• Microsoft Office Suite (Word, Excel, PowerPoint) for day-to-day tasks and reporting.
• Project management tools, such as Asana, Trello, or Microsoft Project, to manage tasks and deadlines.

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable effective project management and data-driven decision-making.

👔 Cultural Fit Considerations

Company Values:

• Respect: Respect for ourselves, respect for others, respect for diversity, and respect for the future.
• Excellence: Striving for the highest standards in all aspects of our work.
• Collaboration: Working together across functions, businesses, and regions to drive results.

Work Style:

• Dynamic and fast-paced, with a focus on delivering results and driving growth.
• Collaborative and inclusive, with a strong emphasis on teamwork and open communication.
• Performance-driven, with a focus on continuous improvement and learning.

Self-Assessment Questions:

• Do you have a proven track record of success in channel management or trade marketing?
• Are you comfortable working in a dynamic, multicultural environment?
• Do you thrive in a collaborative, performance-driven work culture?

ASSUMPTION: Applicants should assess their alignment with Nestlé's values and work style to ensure a good cultural fit within the organization.

⚠️ Potential Challenges

• The role may require occasional travel to other locations within Vietnam or the region, which could disrupt personal schedules or family time.
• The dynamic and fast-paced work environment may present challenges for candidates who prefer a more structured or predictable work setting.
• Managing cross-functional teams and stakeholders may require strong interpersonal skills and diplomatic communication to balance competing priorities and expectations.
• Keeping up with market trends and competitive actions may necessitate continuous learning and adaptation to remain effective in the role.

ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to thrive in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other trade marketing roles, this position places a stronger emphasis on channel-specific strategies and in-store execution.
• In the broader context of the consumer goods industry, this role offers a unique blend of strategic planning, cross-functional collaboration, and in-store execution.
• Career progression in trade marketing typically leads to senior roles within the function or transitions into category management positions.

ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to other opportunities in the industry.

📝 Sample Projects

• Developing and implementing a new in-store vision of success for a priority channel, including merchandising, promotions, and staff training initiatives.
• Conducting a shopper behavior analysis for a specific category or channel to inform tailored marketing strategies and promotional guidelines.
• Collaborating with category managers to create a comprehensive category channel plan, including channel-specific pricing, assortment, and promotional strategies.

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Trade Marketing Manager role, requiring a mix of analytical skills, creativity, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the current in-store execution and promotional strategies for our priority channels, and how this role will contribute to their improvement?
• How does this role collaborate with category managers and customer teams to define and develop appropriate channels, key customer execution, sales, and TTS targets?
• What are the key performance indicators (KPIs) used to measure the success of our channel-specific strategies and in-store execution?
• How does this role support the construction of key commercial propositions at the channel level, and what are the expected outcomes of these propositions?
• What opportunities exist for professional development and career growth within Nestlé, particularly for someone in this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role and its requirements, as well as your commitment to understanding the organization's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Nestlé careers portal at http://www.nestle.com/careers.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of shopper behavior and market trends.
• Prepare examples of your past achievements in channel management or trade marketing to discuss during the interview.
• Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about the next steps in the recruitment process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.