Trade Marketing Manager CHD (F/H)

📌 Core Information

🔹 Job Title: Trade Marketing Manager CHD (F/H)

🔹 Company: Kronenbourg SAS

🔹 Location: Boulogne-Billancourt (92), FR

🔹 Job Type: Temporary

🔹 Category: Marketing

🔹 Date Posted: 2025-05-19

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and implementing brand activation strategies for specific brands within the CHD network.
• Analyzing market performance and collaborating with sales and marketing teams to enhance brand visibility and consumer engagement.
• Contributing to the construction of the budget Trade Marketing and ensuring budget compliance.
• Contributing to the construction of the strategy catégorielle on the circuit CHD.
• Developing and implementing the plans brands for these circuits.
• Ensuring the activation of the innovations products, following their performances and drawing conclusions.
• Contributing to the animation of the force de vente on the subjects of which he has the responsibility in link with the animation of the sales.

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a team environment. A background in the beverage industry, particularly beer, is advantageous.

📋 Key Responsibilities

✅ Define and implement brand activation strategies for specific brands within the CHD network.

✅ Analyze market performance and collaborate with sales and marketing teams to enhance brand visibility and consumer engagement.

✅ Contribute to the construction of the budget Trade Marketing and ensure budget compliance.

✅ Contribute to the construction of the strategy catégorielle on the circuit CHD.

✅ Develop and implement the plans brands for these circuits.

✅ Ensure the activation of the innovations products, following their performances and drawing conclusions.

✅ Contribute to the animation of the force de vente on the subjects of which he has the responsibility in link with the animation of the sales.

ASSUMPTION: The successful candidate will have a strong analytical mindset, excellent communication skills, and the ability to work effectively in a team environment. A background in the beverage industry, particularly beer, is advantageous.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2-5 years of experience in Trade Marketing, Marketing, or a related field, with a focus on the beverage industry.

Required Skills:

• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication and presentation skills in French and English.
• Proven ability to work effectively in a team environment and collaborate with cross-functional teams.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Proven ability to work independently and take initiative.
• Familiarity with the beverage industry and knowledge of the CHD network.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and other relevant software tools.

Preferred Skills:

• Fluency in additional languages, particularly Spanish or German.
• Experience with CRM software and marketing automation tools.
• Knowledge of market research techniques and data analysis.

ASSUMPTION: The successful candidate will have a strong analytical mindset, excellent communication skills, and the ability to work effectively in a team environment. A background in the beverage industry, particularly beer, is advantageous.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience level and industry standards for a Trade Marketing Manager role in France)

Benefits:

• Health insurance and retirement savings plan.
• Meal vouchers and access to a company restaurant.
• Gym membership and wellness program.
• Employee discounts on Kronenbourg products.
• Access to training and development opportunities.

Working Hours: Full-time, 39 hours per week (with flexibility for remote work and overtime as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Trade Marketing Manager role in France. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage industry, specifically beer and alcohol-free brews.

Company Size: Large enterprise with over 10,000 employees globally and a significant presence in France.

Founded: 1664, in Alsace, France.

Company Description:

• Kronenbourg SAS is the French subsidiary of the Carlsberg Group, one of the leading brewery groups in the world.
• The company produces a wide range of beer brands, including Kronenbourg 1664, Carlsberg, Grimbergen, and Leffe.
• Kronenbourg SAS is committed to responsible business practices, focusing on sustainability, innovation, and community engagement.

Company Specialties:

• Brewing and marketing of beer and alcohol-free brews.
• Research and development of new products and brewing techniques.
• Sustainable business practices and community engagement.

Company Website: www.kronenbourg.com

ASSUMPTION: Kronenbourg SAS is a large enterprise with a significant presence in France and a strong commitment to responsible business practices.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the broader organization.

Reporting Structure: The Trade Marketing Manager CHD reports directly to the Senior Trade Marketing Manager.

Work Arrangement: This role is based on-site, with the possibility of remote work for specific tasks and projects. The work arrangement is full-time, with a standard workweek of 39 hours.

Growth Opportunities:

• Advancement to a senior-level role within the marketing department.
• Transition to a different marketing role or a role in a related field, such as sales or business development.
• Opportunities to work on international projects and gain global experience.

ASSUMPTION: This role offers opportunities for growth and advancement within the marketing department and the broader organization. The specific growth opportunities will depend on the candidate's performance and the company's needs.

🌍 Location & Work Environment

Office Type: Modern, open-plan office with collaborative workspaces and dedicated meeting rooms.

Office Location(s): The company's headquarters are located in Boulogne-Billancourt, a suburb of Paris, France. The office is easily accessible by public transportation and has on-site parking available.

Geographic Context:

• The office is located in the western suburbs of Paris, approximately 10 kilometers from the city center.
• The surrounding area offers a mix of urban and suburban amenities, with easy access to shopping, dining, and recreational facilities.
• The region is known for its vibrant cultural scene, with numerous museums, theaters, and music venues.

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 to 12:00 and 14:00 to 18:00. The work schedule is flexible, with the possibility of working remotely and adjusting hours as needed.

ASSUMPTION: The office environment is modern, collaborative, and designed to support productivity and teamwork. The geographic context offers a mix of urban and suburban amenities, with easy access to cultural and recreational facilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers website.
• Phone or video screening with the HR department to assess language skills and cultural fit.
• In-depth telephone or video interview with the hiring manager to discuss the role and the candidate's qualifications.
• On-site interview with the hiring manager and other key stakeholders to assess cultural fit and technical skills.
• Final interview with the senior leadership team to discuss the candidate's long-term career goals and fit within the organization.

Key Assessment Areas:

• Analytical skills and problem-solving abilities.
• Communication and presentation skills in French and English.
• Cultural fit and alignment with the company's values and work environment.
• Industry-specific knowledge and understanding of the beverage market.
• Technical skills and proficiency with relevant software tools.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit.
• Research the company and the beverage industry to demonstrate your knowledge and enthusiasm for the role.
• Practice your presentation skills and be ready to discuss your ideas for enhancing brand visibility and consumer engagement.

ATS Keywords: Trade Marketing, Brand Activation, Market Analysis, Sales Collaboration, Budget Management, Strategy Development, Product Innovation, Team Collaboration, Data Analysis, French Language, English Language, Beer Industry, CHD Network

ASSUMPTION: The interview process is designed to assess the candidate's analytical skills, communication abilities, cultural fit, and industry-specific knowledge. The specific interview questions and assessment criteria may vary depending on the hiring manager and the company's needs.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis tools (e.g., SPSS, R, Python)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's needs and the candidate's background. The listed tools are common in the beverage industry and marketing field.

👔 Cultural Fit Considerations

Company Values:

• Passion for beer and brewing excellence.
• Commitment to responsible business practices and sustainability.
• Collaboration and teamwork.
• Innovation and continuous improvement.
• Customer-centric mindset.

Work Style:

• Dynamic and fast-paced work environment.
• Collaborative and team-oriented culture.
• Focus on results and performance.
• Openness to new ideas and continuous learning.
• Strong commitment to work-life balance.

Self-Assessment Questions:

• How do you approach analyzing market data and identifying trends?
• Can you describe a time when you successfully collaborated with cross-functional teams to achieve a common goal?
• How do you stay up-to-date with industry trends and best practices in trade marketing?
• Can you provide an example of a time when you had to manage a budget and ensure budget compliance?
• How do you prioritize and manage multiple projects simultaneously?

ASSUMPTION: Kronenbourg SAS values candidates who are passionate about beer and brewing excellence, committed to responsible business practices, and able to thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines and competing priorities.
• Managing a complex budget and ensuring budget compliance while balancing multiple projects.
• Collaborating effectively with cross-functional teams and stakeholders with varying priorities and work styles.
• Adapting to a rapidly evolving market and responding to changes in consumer behavior and preferences.
• Balancing work-life demands in a results-driven, performance-focused culture.

ASSUMPTION: The successful candidate will be able to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously while maintaining a strong focus on results and performance.

📈 Similar Roles Comparison

• Trade Marketing Manager roles in other beverage companies may have a broader focus on global brands and international markets.
• Marketing Manager roles in other industries may have a more narrow focus on specific product lines or regional markets.
• Brand Manager roles in the beverage industry may have a more strategic focus on brand positioning and long-term brand building.

ASSUMPTION: The specific responsibilities and focus of this role may vary depending on the company's size, structure, and market position. The comparison points provided are generalizations and may not reflect the specific needs and priorities of Kronenbourg SAS.

📝 Sample Projects

• Developing and implementing a brand activation plan for a new product launch in the CHD network.
• Analyzing market data and identifying trends to inform strategy development for a key brand in the CHD network.
• Managing a budget for a major marketing campaign and ensuring budget compliance while maximizing ROI.
• Collaborating with sales and marketing teams to enhance brand visibility and consumer engagement for a portfolio of brands in the CHD network.

ASSUMPTION: The specific projects and initiatives undertaken by the successful candidate will depend on the company's needs and the market landscape. The sample projects provided are illustrative and may not reflect the specific priorities and challenges faced by Kronenbourg SAS.

❓ Key Questions to Ask During Interview

• How does the company approach brand activation and consumer engagement in the CHD network?
• What are the key challenges and opportunities facing the company's brands in the CHD network?
• How does the company collaborate with sales and marketing teams to enhance brand visibility and consumer engagement?
• What are the company's priorities for budget management and ensuring budget compliance?
• How does the company support the professional development and growth of its employees?

ASSUMPTION: The specific questions asked during the interview will depend on the candidate's background, the company's needs, and the market landscape. The key questions provided are illustrative and may not reflect the specific priorities and concerns of Kronenbourg SAS.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers.carlsberg.com/Kronenbourg/job/Boulogne-Billancourt-%2892%29-Trade-Marketing-Manager-CHD-%28FH%29/1205084801/
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit.
• Research the company and the beverage industry to demonstrate your knowledge and enthusiasm for the role.
• Practice your presentation skills and be ready to discuss your ideas for enhancing brand visibility and consumer engagement.
• Follow up with the hiring manager one week after your interview to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.