Trade Marketing Manager
Integral Memory Plc
Full-time
On-site
London, London, City of, United Kingdom
🏪 Trade Marketing
📌 Core Information
🔹 Job Title: Trade Marketing Manager
🔹 Company: Integral Memory Plc
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Trade Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
1. Strategic Planning: Develop and implement cohesive trade marketing strategies that align with overall marketing objectives.
2. Cross-Functional Collaboration: Work closely with marketing, sales, and trade teams to ensure successful delivery of trade-specific programs.
3. Campaign Management: Lead the development and execution of integrated trade marketing campaigns across regional sales areas and support European trade marketing activity.
4. Budget Management: Monitor and track trade marketing spend to ensure efficient use of resources and optimal return on investment.
ASSUMPTION: This role requires a high level of strategic thinking, strong project management skills, and the ability to work effectively with multiple stakeholders.
📋 Key Responsibilities
- Trade Marketing Campaigns:
- Lead the development and execution of integrated trade marketing campaigns across regional sales areas, ensuring alignment with marketing and product strategies.
- Manage the execution of point-of-sale (POS) strategies, promotional plans, and merchandising activities.
- Plan and execute regional B2B trade shows and events, ensuring impactful brand representation and engagement.
- Wholesaler Partnerships:
- Build strong relationships with key clients, ensuring optimal execution of in-store promotions, POS materials, and merchandising.
- Partner with regional Key Account Managers to understand marketing needs and maximize opportunities for collaboration and in-store visibility.
- Trade Shows & Events:
- Plan and execute regional B2B trade shows and events, ensuring impactful brand representation and engagement.
- Implement retail activations, trade shows, and B2B events with local teams.
- Planning and Execution:
- Manage the departmental marketing activity calendar, including trade shows, brochure release dates, product release dates, and other marketing milestones.
- Marketing Communications and Branding:
- Maintain brand consistency across all trade marketing assets, including POS and promotional materials, leaflets to end users, sales presentations, website, brochures, catalogues, product displays, price lists, signage, and customer publications.
- Manage the update of printed and digital price lists, including organizing photographs, brand, printer contacts, etc.
- Training:
- Ensure smooth roll out and optimized access to learning resources for regional sales teams, users/installers/wholesale clients, including the production of video training materials and technical documents.
- Budget Management:
- Monitor and track trade marketing spend to understand the benefit of expenditure in relation to sales turnover and other financial metrics, ensuring efficient use of resources and return on investment.
- Performance Reporting:
- Provide regular updates on trade marketing performance, including campaign impact, retail execution, and budget utilisation.
- Market Research:
- Review and analyze competitor activity and respond to changing market demands proactively.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to draw insights from data to inform decision-making.
🎯 Required Qualifications
- Education: Relevant degree-level marketing qualification.
- Experience: Proven experience in trade marketing, ideally within a retail or consumer-facing environment, with a strong track record in managing trade marketing budgets and ensuring optimal use of resources.
- Required Skills:
- Expertise in developing and executing POS strategies, retail campaigns, and in-store merchandising activities.
- Experience in managing UK and European trade shows and B2B events.
- Strong project management skills, with experience handling multiple stakeholders and managing complex timelines.
- Proficiency in trade marketing tools and platforms; experience with CRM and marketing automation systems is advantageous.
- Fluency in English, both written and spoken; additional European languages (French or Dutch, in particular) are a plus.
- Previous experience in the LED Lighting or IT peripheral market will be highly desirable.
Preferred Qualifications
- Experience in managing trade marketing budgets and ensuring optimal use of resources.
- Commercial acumen, with a focus on driving retail performance and return on investment.
- Must hold a valid passport, as some travel outside of the UK may be required.
💰 Compensation & Benefits
- Salary Range: £45,000 - £55,000 per annum (based on industry standards for a mid-senior level trade marketing role in London)
- Benefits:
- Competitive pension scheme.
- Private healthcare and dental insurance.
- Life assurance.
- Income protection.
- Critical illness cover.
- Employee assistance program.
- Generous holiday entitlement.
- Flexible working hours.
- On-site parking.
- Subsidized gym membership.
- Cycle to work scheme.
- Season ticket loan.
- Childcare vouchers.
- Employee discounts on Integral products.
- Working Hours: Full-time (37.5 hours per week), Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level trade marketing role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Computer Hardware Manufacturing
- Company Size: 51-200 employees
- Founded: 1989
- Company Description: Integral Memory PLC is a long-established and fast-growing technology company founded in the UK over 30 years ago. It has grown into a highly successful and financially independent international business with offices in London and across Europe. Integral encourages people to be entrepreneurial, bring their own ideas, and be pro-active in taking on responsibility. The company also places strong emphasis on employee learning, development, and progression within the company.
- Company Specialties: Memory Cards, DRAM, Flash, USB Flash Drives, Secure USB, FIPS 140-2 Approved, SSD, Own Brand Solutions, LED Lighting, Content Preloading and Duplication, COMPACTFLASH, CARD READERS, KLEVV GAMING, SAMSUNG, MSATA, NVME, MICRO SD, DDR5, CFEXPRESS, and SATA.
📊 Role Analysis
- Career Level: Mid-Senior Level
- Reporting Structure: This role reports directly to the Head of Marketing.
- Work Arrangement: On-site, full-time (37.5 hours per week), Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break.
- Growth Opportunities:
- As the company continues to grow and expand its digital transformation, there will be opportunities for the Trade Marketing Manager to take on additional responsibilities and potentially move into a leadership role.
- With the ongoing expansion of the e-commerce platform across Europe and plans to expand to the US, there may be opportunities for international travel and exposure to new markets.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and develop leadership skills as the company continues to expand and transform.
🌍 Location & Work Environment
- Office Type: Modern, open-plan office with a collaborative work environment.
- Office Location: Unit 6 Iron Bridge Close, Iron Bridge Business Park, London, NW10 0UF, United Kingdom
- Geographic Context:
- The office is located in the Wembley area of London, with easy access to public transportation and major road networks.
- The surrounding area offers a mix of commercial and residential properties, with a range of amenities and services nearby.
- Work Schedule: Full-time (37.5 hours per week), Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break.
ASSUMPTION: The office location offers a convenient and accessible work environment, with a range of amenities and services nearby to support employees' needs.
💼 Interview & Application Insights
- Typical Process:
1. Online application review.
2. Phone or video screening.
3. On-site interview with the Head of Marketing and a member of the HR team.
4. Final interview with the CEO.
- Key Assessment Areas:
1. Strategic thinking and problem-solving skills.
2. Project management and organizational skills.
3. Ability to work effectively with multiple stakeholders.
4. Industry-specific knowledge and understanding of trade marketing trends.
- Application Tips:
1. Tailor your resume and cover letter to highlight your relevant trade marketing experience and skills.
2. Research the company and the role to demonstrate your understanding of the company's products, services, and industry position.
3. Prepare examples of your past trade marketing campaigns, their impact, and any challenges you faced.
4. Practice common interview questions and be prepared to discuss your career goals and how this role fits into your long-term plans.
- ATS Keywords: Trade Marketing, Retail Campaigns, POS Strategies, Merchandising, Project Management, B2B Events, Budget Management, Market Research, Cross-Functional Collaboration, Content Production, Sales Presentations, Training Materials, CRM Systems, Promotional Plans, Trade Shows, Customer Relationships
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, project management skills, and ability to work effectively with multiple stakeholders. Candidates should be prepared to discuss their trade marketing experience and provide examples of their past campaigns and their impact.
🛠️ Tools & Technologies
- CRM and marketing automation systems (e.g., Salesforce, HubSpot, Marketo)
- Trade marketing tools and platforms (e.g., Planogram, Brandfolder, Bynder)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Jira)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
ASSUMPTION: The required tools and technologies for this role are standard for trade marketing professionals and can be expected to be familiar to candidates with relevant experience.
👔 Cultural Fit Considerations
- Company Values: Integral encourages people to be entrepreneurial, bring their own ideas, and be pro-active in taking on responsibility. The company also places strong emphasis on employee learning, development, and progression within the company.
- Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration and open communication.
- Fast-paced and dynamic, with a strong emphasis on results-driven outcomes and continuous improvement.
- Encourages innovation, creativity, and a proactive approach to problem-solving.
- Self-Assessment Questions:
1. How do you align with Integral's company values, particularly in terms of being entrepreneurial and proactive in taking on responsibility?
2. How do you approach working collaboratively with colleagues and partners to achieve shared goals?
3. How do you balance a focus on results-driven outcomes with a commitment to continuous learning and development?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Integral's company values and work style, with a clear understanding of the company's culture and how their own values and work style align with those of the organization.
⚠️ Potential Challenges
1. Role-Specific Challenges:
* Managing multiple stakeholders and complex timelines, requiring strong project management skills and the ability to prioritize effectively.
* Balancing strategic planning and execution, with a need to be both forward-thinking and hands-on.
* Adapting to changing market demands and competitor activity, requiring a proactive and agile approach.
2. Company-Specific Challenges:
* Working in a fast-paced and dynamic environment, with a strong emphasis on results-driven outcomes and continuous improvement.
* Balancing the need for innovation and creativity with a commitment to consistent brand standards and quality control.
3. Industry-Specific Challenges:
* Keeping up with the latest trends and developments in trade marketing, retail, and consumer-facing environments.
* Navigating the complexities of the supply chain and logistics, particularly in relation to trade marketing activities.
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to discuss their strategies for overcoming these obstacles.
📈 Similar Roles Comparison
1. How this role differs from related positions:
* This role focuses specifically on trade marketing, while related roles may have a broader focus on marketing, sales, or product management.
* This role requires a strong understanding of the retail and wholesale channels, while related roles may focus more on consumer-facing or B2C markets.
* This role involves a high degree of cross-functional collaboration, while related roles may have more siloed responsibilities.
2. Industry-specific context:
* Trade marketing roles in the technology sector often require a strong understanding of both the B2B and B2C markets, as well as the unique challenges and opportunities presented by each.
* Trade marketing in the technology sector may involve working with a wide range of partners, including retailers, wholesalers, distributors, and system integrators.
3. Career path comparison:
* Trade marketing roles can provide a strong foundation for a career in marketing, sales, or product management, with the potential to move into leadership or strategic roles as one gains experience.
* Trade marketing experience can be valuable in a wide range of industries, with transferable skills in strategic planning, project management, and cross-functional collaboration.
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to related positions in the industry. They should also be prepared to discuss their long-term career goals and how this role fits into their overall career trajectory.
📝 Sample Projects
1. Project example 1 (specific to this role): Developing and executing a successful trade marketing campaign for a new product launch, including POS strategies, promotional plans, and merchandising activities.
2. Project example 2 (specific to this industry): Collaborating with regional sales teams and wholesalers to optimize in-store promotions and merchandising for an existing product line, driving increased sales and market share.
3. Project example 3 (specific to reported responsibilities): Planning and executing a regional B2B trade show, ensuring impactful brand representation and engagement, and driving meaningful business outcomes.
ASSUMPTION: Candidates should be prepared to discuss their past trade marketing projects and provide specific examples of their achievements and the impact they made on the business.
❓ Key Questions to Ask During Interview
1. Role-specific questions:
* How does this role fit into the overall marketing strategy for the company?
* What are the key priorities for the first 90 days in this role?
* How does the company support the professional development and growth of its trade marketing team members?
2. Company-specific questions:
* How does the company's digital transformation impact the trade marketing function, and what opportunities does it present?
* How does the company approach cross-functional collaboration and knowledge sharing between departments?
* What are the company's plans for expanding its e-commerce platform, and how does this role contribute to that growth?
3. Industry-specific questions:
* How does the company differentiate itself in the competitive technology market, and what role does trade marketing play in that differentiation?
* What are the key trends and challenges facing the trade marketing function in the technology sector, and how does the company address them?
* How does the company approach working with a diverse range of partners, including retailers, wholesalers, distributors, and system integrators?
ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their interest in the position and the organization.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://integralmemory.applytojob.com/apply/ws2BzXDgzy/Trade-Marketing-Manager).
2. Tailor your resume and cover letter to highlight your relevant trade marketing experience and skills.
3. Prepare examples of your past trade marketing campaigns, their impact, and any challenges you faced.
4. Practice common interview questions and be prepared to discuss your career goals and how this role fits into your long-term plans.
5. Follow up with the hiring manager or HR representative within one week of your interview to reiterate your interest in the position and address any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Trade Marketing Manager
🔹 Company: Integral Memory Plc
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Trade Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
1. Strategic Planning: Develop and implement cohesive trade marketing strategies that align with overall marketing objectives.
2. Cross-Functional Collaboration: Work closely with marketing, sales, and trade teams to ensure successful delivery of trade-specific programs.
3. Campaign Management: Lead the development and execution of integrated trade marketing campaigns across regional sales areas and support European trade marketing activity.
4. Budget Management: Monitor and track trade marketing spend to ensure efficient use of resources and optimal return on investment.
ASSUMPTION: This role requires a high level of strategic thinking, strong project management skills, and the ability to work effectively with multiple stakeholders.
📋 Key Responsibilities
- Trade Marketing Campaigns:
- Lead the development and execution of integrated trade marketing campaigns across regional sales areas, ensuring alignment with marketing and product strategies.
- Manage the execution of point-of-sale (POS) strategies, promotional plans, and merchandising activities.
- Plan and execute regional B2B trade shows and events, ensuring impactful brand representation and engagement.
- Wholesaler Partnerships:
- Build strong relationships with key clients, ensuring optimal execution of in-store promotions, POS materials, and merchandising.
- Partner with regional Key Account Managers to understand marketing needs and maximize opportunities for collaboration and in-store visibility.
- Trade Shows & Events:
- Plan and execute regional B2B trade shows and events, ensuring impactful brand representation and engagement.
- Implement retail activations, trade shows, and B2B events with local teams.
- Planning and Execution:
- Manage the departmental marketing activity calendar, including trade shows, brochure release dates, product release dates, and other marketing milestones.
- Marketing Communications and Branding:
- Maintain brand consistency across all trade marketing assets, including POS and promotional materials, leaflets to end users, sales presentations, website, brochures, catalogues, product displays, price lists, signage, and customer publications.
- Manage the update of printed and digital price lists, including organizing photographs, brand, printer contacts, etc.
- Training:
- Ensure smooth roll out and optimized access to learning resources for regional sales teams, users/installers/wholesale clients, including the production of video training materials and technical documents.
- Budget Management:
- Monitor and track trade marketing spend to understand the benefit of expenditure in relation to sales turnover and other financial metrics, ensuring efficient use of resources and return on investment.
- Performance Reporting:
- Provide regular updates on trade marketing performance, including campaign impact, retail execution, and budget utilisation.
- Market Research:
- Review and analyze competitor activity and respond to changing market demands proactively.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to draw insights from data to inform decision-making.
🎯 Required Qualifications
- Education: Relevant degree-level marketing qualification.
- Experience: Proven experience in trade marketing, ideally within a retail or consumer-facing environment, with a strong track record in managing trade marketing budgets and ensuring optimal use of resources.
- Required Skills:
- Expertise in developing and executing POS strategies, retail campaigns, and in-store merchandising activities.
- Experience in managing UK and European trade shows and B2B events.
- Strong project management skills, with experience handling multiple stakeholders and managing complex timelines.
- Proficiency in trade marketing tools and platforms; experience with CRM and marketing automation systems is advantageous.
- Fluency in English, both written and spoken; additional European languages (French or Dutch, in particular) are a plus.
- Previous experience in the LED Lighting or IT peripheral market will be highly desirable.
Preferred Qualifications
- Experience in managing trade marketing budgets and ensuring optimal use of resources.
- Commercial acumen, with a focus on driving retail performance and return on investment.
- Must hold a valid passport, as some travel outside of the UK may be required.
💰 Compensation & Benefits
- Salary Range: £45,000 - £55,000 per annum (based on industry standards for a mid-senior level trade marketing role in London)
- Benefits:
- Competitive pension scheme.
- Private healthcare and dental insurance.
- Life assurance.
- Income protection.
- Critical illness cover.
- Employee assistance program.
- Generous holiday entitlement.
- Flexible working hours.
- On-site parking.
- Subsidized gym membership.
- Cycle to work scheme.
- Season ticket loan.
- Childcare vouchers.
- Employee discounts on Integral products.
- Working Hours: Full-time (37.5 hours per week), Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level trade marketing role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Computer Hardware Manufacturing
- Company Size: 51-200 employees
- Founded: 1989
- Company Description: Integral Memory PLC is a long-established and fast-growing technology company founded in the UK over 30 years ago. It has grown into a highly successful and financially independent international business with offices in London and across Europe. Integral encourages people to be entrepreneurial, bring their own ideas, and be pro-active in taking on responsibility. The company also places strong emphasis on employee learning, development, and progression within the company.
- Company Specialties: Memory Cards, DRAM, Flash, USB Flash Drives, Secure USB, FIPS 140-2 Approved, SSD, Own Brand Solutions, LED Lighting, Content Preloading and Duplication, COMPACTFLASH, CARD READERS, KLEVV GAMING, SAMSUNG, MSATA, NVME, MICRO SD, DDR5, CFEXPRESS, and SATA.
📊 Role Analysis
- Career Level: Mid-Senior Level
- Reporting Structure: This role reports directly to the Head of Marketing.
- Work Arrangement: On-site, full-time (37.5 hours per week), Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break.
- Growth Opportunities:
- As the company continues to grow and expand its digital transformation, there will be opportunities for the Trade Marketing Manager to take on additional responsibilities and potentially move into a leadership role.
- With the ongoing expansion of the e-commerce platform across Europe and plans to expand to the US, there may be opportunities for international travel and exposure to new markets.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and develop leadership skills as the company continues to expand and transform.
🌍 Location & Work Environment
- Office Type: Modern, open-plan office with a collaborative work environment.
- Office Location: Unit 6 Iron Bridge Close, Iron Bridge Business Park, London, NW10 0UF, United Kingdom
- Geographic Context:
- The office is located in the Wembley area of London, with easy access to public transportation and major road networks.
- The surrounding area offers a mix of commercial and residential properties, with a range of amenities and services nearby.
- Work Schedule: Full-time (37.5 hours per week), Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break.
ASSUMPTION: The office location offers a convenient and accessible work environment, with a range of amenities and services nearby to support employees' needs.
💼 Interview & Application Insights
- Typical Process:
1. Online application review.
2. Phone or video screening.
3. On-site interview with the Head of Marketing and a member of the HR team.
4. Final interview with the CEO.
- Key Assessment Areas:
1. Strategic thinking and problem-solving skills.
2. Project management and organizational skills.
3. Ability to work effectively with multiple stakeholders.
4. Industry-specific knowledge and understanding of trade marketing trends.
- Application Tips:
1. Tailor your resume and cover letter to highlight your relevant trade marketing experience and skills.
2. Research the company and the role to demonstrate your understanding of the company's products, services, and industry position.
3. Prepare examples of your past trade marketing campaigns, their impact, and any challenges you faced.
4. Practice common interview questions and be prepared to discuss your career goals and how this role fits into your long-term plans.
- ATS Keywords: Trade Marketing, Retail Campaigns, POS Strategies, Merchandising, Project Management, B2B Events, Budget Management, Market Research, Cross-Functional Collaboration, Content Production, Sales Presentations, Training Materials, CRM Systems, Promotional Plans, Trade Shows, Customer Relationships
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, project management skills, and ability to work effectively with multiple stakeholders. Candidates should be prepared to discuss their trade marketing experience and provide examples of their past campaigns and their impact.
🛠️ Tools & Technologies
- CRM and marketing automation systems (e.g., Salesforce, HubSpot, Marketo)
- Trade marketing tools and platforms (e.g., Planogram, Brandfolder, Bynder)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Jira)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
ASSUMPTION: The required tools and technologies for this role are standard for trade marketing professionals and can be expected to be familiar to candidates with relevant experience.
👔 Cultural Fit Considerations
- Company Values: Integral encourages people to be entrepreneurial, bring their own ideas, and be pro-active in taking on responsibility. The company also places strong emphasis on employee learning, development, and progression within the company.
- Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration and open communication.
- Fast-paced and dynamic, with a strong emphasis on results-driven outcomes and continuous improvement.
- Encourages innovation, creativity, and a proactive approach to problem-solving.
- Self-Assessment Questions:
1. How do you align with Integral's company values, particularly in terms of being entrepreneurial and proactive in taking on responsibility?
2. How do you approach working collaboratively with colleagues and partners to achieve shared goals?
3. How do you balance a focus on results-driven outcomes with a commitment to continuous learning and development?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Integral's company values and work style, with a clear understanding of the company's culture and how their own values and work style align with those of the organization.
⚠️ Potential Challenges
1. Role-Specific Challenges:
* Managing multiple stakeholders and complex timelines, requiring strong project management skills and the ability to prioritize effectively.
* Balancing strategic planning and execution, with a need to be both forward-thinking and hands-on.
* Adapting to changing market demands and competitor activity, requiring a proactive and agile approach.
2. Company-Specific Challenges:
* Working in a fast-paced and dynamic environment, with a strong emphasis on results-driven outcomes and continuous improvement.
* Balancing the need for innovation and creativity with a commitment to consistent brand standards and quality control.
3. Industry-Specific Challenges:
* Keeping up with the latest trends and developments in trade marketing, retail, and consumer-facing environments.
* Navigating the complexities of the supply chain and logistics, particularly in relation to trade marketing activities.
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to discuss their strategies for overcoming these obstacles.
📈 Similar Roles Comparison
1. How this role differs from related positions:
* This role focuses specifically on trade marketing, while related roles may have a broader focus on marketing, sales, or product management.
* This role requires a strong understanding of the retail and wholesale channels, while related roles may focus more on consumer-facing or B2C markets.
* This role involves a high degree of cross-functional collaboration, while related roles may have more siloed responsibilities.
2. Industry-specific context:
* Trade marketing roles in the technology sector often require a strong understanding of both the B2B and B2C markets, as well as the unique challenges and opportunities presented by each.
* Trade marketing in the technology sector may involve working with a wide range of partners, including retailers, wholesalers, distributors, and system integrators.
3. Career path comparison:
* Trade marketing roles can provide a strong foundation for a career in marketing, sales, or product management, with the potential to move into leadership or strategic roles as one gains experience.
* Trade marketing experience can be valuable in a wide range of industries, with transferable skills in strategic planning, project management, and cross-functional collaboration.
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to related positions in the industry. They should also be prepared to discuss their long-term career goals and how this role fits into their overall career trajectory.
📝 Sample Projects
1. Project example 1 (specific to this role): Developing and executing a successful trade marketing campaign for a new product launch, including POS strategies, promotional plans, and merchandising activities.
2. Project example 2 (specific to this industry): Collaborating with regional sales teams and wholesalers to optimize in-store promotions and merchandising for an existing product line, driving increased sales and market share.
3. Project example 3 (specific to reported responsibilities): Planning and executing a regional B2B trade show, ensuring impactful brand representation and engagement, and driving meaningful business outcomes.
ASSUMPTION: Candidates should be prepared to discuss their past trade marketing projects and provide specific examples of their achievements and the impact they made on the business.
❓ Key Questions to Ask During Interview
1. Role-specific questions:
* How does this role fit into the overall marketing strategy for the company?
* What are the key priorities for the first 90 days in this role?
* How does the company support the professional development and growth of its trade marketing team members?
2. Company-specific questions:
* How does the company's digital transformation impact the trade marketing function, and what opportunities does it present?
* How does the company approach cross-functional collaboration and knowledge sharing between departments?
* What are the company's plans for expanding its e-commerce platform, and how does this role contribute to that growth?
3. Industry-specific questions:
* How does the company differentiate itself in the competitive technology market, and what role does trade marketing play in that differentiation?
* What are the key trends and challenges facing the trade marketing function in the technology sector, and how does the company address them?
* How does the company approach working with a diverse range of partners, including retailers, wholesalers, distributors, and system integrators?
ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their interest in the position and the organization.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://integralmemory.applytojob.com/apply/ws2BzXDgzy/Trade-Marketing-Manager).
2. Tailor your resume and cover letter to highlight your relevant trade marketing experience and skills.
3. Prepare examples of your past trade marketing campaigns, their impact, and any challenges you faced.
4. Practice common interview questions and be prepared to discuss your career goals and how this role fits into your long-term plans.
5. Follow up with the hiring manager or HR representative within one week of your interview to reiterate your interest in the position and address any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.