📌 Core Information
🔹 Job Title: Trade Marketing Manager - Food Service
🔹 Company: Flora Food Group
🔹 Location: Tangerang, Jawa Barat, Indonesia
🔹 Job Type: On-site
🔹 Category: Manufacturing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing trade marketing strategies for B2B channels, including Horeca and food service operators.
- Collaborating with the Head of Trade Marketing to enhance category value and drive customer satisfaction.
- Managing the execution of trade marketing activities, such as innovation launches, portfolio management, activations, promotions, and budgeting.
- Working closely with Key Account Managers (KAMs) to ensure seamless execution of promotional plans and evaluate their effectiveness.
- Analyzing market trends and customer feedback to identify opportunities for growth and improvement.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and implement trade marketing strategies tailored to Horeca and food service channels, ensuring alignment with overall business objectives.
✅ Manage the execution of trade marketing activities, including innovation launches, portfolio management, activations, promotions, in-store communication, and budgeting.
✅ Work closely with Key Account Managers (KAMs) to ensure seamless execution of promotional plans and evaluate their effectiveness.
✅ Prepare regular reports on category, channel, and customer performance using sell-in and sell-out data.
✅ Monitor flyer numbers, shares, and promotional pricing, ensuring adherence to guidelines.
✅ Create and oversee the design of point-of-sale materials, adapting key visuals from marketing or developing original designs.
✅ Coordinate customized product launch projects, including promotional materials, master data management, and stickering, in collaboration with KAMs and supply chain teams.
✅ Analyze market trends and customer feedback to identify opportunities for growth and improvement.
ASSUMPTION: This role involves a mix of strategic planning, project management, and analytical work, with a strong focus on driving customer satisfaction and profitable growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum 5 years of experience in trade marketing or brand marketing, preferably within the FMCG sector.
Required Skills:
- Advanced skills in Excel and PowerPoint; familiarity with Nielsen Answers is a plus.
- Strong analytical skills to derive actionable insights from data and market information.
- Proven ability to manage multiple tasks and projects simultaneously while maintaining high-quality outcomes.
- Strong interpersonal skills to build and maintain collaborative relationships across teams.
- Capability to lead projects independently and influence stakeholders effectively.
- Understanding of Horeca and food service channels within the Indonesian FMCG market.
Preferred Skills:
- Fluency in English and Indonesian.
- Experience working with global brands.
ASSUMPTION: Candidates should have a strong background in trade marketing or brand marketing, with a proven track record of driving growth and customer satisfaction in the FMCG sector.
💰 Compensation & Benefits
Salary Range: IDR 25,000,000 - 35,000,000 per month (based on experience and market standards for trade marketing managers in Indonesia)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Flora Food Group products
Working Hours: Full-time, following company standard working hours (Monday - Friday, 9:00 AM - 5:00 PM, with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market standards for trade marketing managers in Indonesia. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Flora Food Group operates in the manufacturing industry, specifically in the production and distribution of branded food products, including butters and spreads, creams, liquids, cheeses, and plant-based alternatives.
Company Size: Flora Food Group has 1,001-5,000 employees globally, with a presence in over 100 countries. This size allows for ample opportunities for career growth and exposure to diverse markets.
Founded: Flora Food Group was founded in 2018, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- Flora Food Group offers consumers a compelling choice in four growing categories, with iconic brands such as Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife.
- The company is committed to delivering the next generation of delicious, natural, nutritious food that is more affordable and more sustainable than its dairy equivalents.
- Flora Food Group is dedicated to building an inclusive and diverse workplace, with a focus on equal opportunities for all.
Company Specialties:
- Branded food products
- Plant-based alternatives
- Global distribution
- Innovation and sustainability
Company Website: https://www.florafoodgroup.com/
ASSUMPTION: Flora Food Group is a global leader in its industry, with a strong focus on innovation, sustainability, and customer satisfaction.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the company.
Reporting Structure: The Trade Marketing Manager - Food Service reports directly to the Head of Trade Marketing.
Work Arrangement: This is an on-site position, with the primary office location in BSD, Tangerang. The working arrangement follows the company's standard working hours and may include occasional travel for market visits and customer meetings.
Growth Opportunities:
- Progression to a senior-level role within the trade marketing function or a broader marketing role within the organization.
- Expansion of responsibilities to cover additional channels or categories as the business grows.
- International assignments or secondments to other Flora Food Group offices around the world.
ASSUMPTION: This role offers a unique opportunity to gain experience in trade marketing for B2B channels, with a clear path for career progression within the company.
🌍 Location & Work Environment
Office Type: The primary office location is in BSD, Tangerang, with a modern and collaborative work environment.
Office Location(s): BSD, Tangerang
Geographic Context:
- The office is located in the Greater Jakarta area, providing easy access to public transportation and amenities.
- The region has a tropical climate, with high temperatures and humidity year-round.
- The cost of living in the area is relatively affordable compared to other major cities in Indonesia.
Work Schedule: The work schedule follows the company's standard working hours, with flexibility for occasional overtime or weekend work as needed.
ASSUMPTION: The office location and work environment provide a comfortable and collaborative setting for employees to thrive and grow professionally.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal.
- Phone or video screen with the HR department to assess cultural fit and basic qualifications.
- In-depth interview with the Head of Trade Marketing and a member of the HR team to discuss the role, responsibilities, and career growth opportunities.
- Final interview with the General Manager or another senior leader within the organization to assess the candidate's strategic thinking and leadership potential.
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Leadership potential and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership potential, and cultural fit.
- Research the company and the industry to demonstrate your understanding of the business and market trends.
ATS Keywords: Trade Marketing, B2B, Horeca, Food Service, Strategy, Execution, Collaboration, Leadership, Analytical Skills, Nielsen Answers, Excel, PowerPoint
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, analytical skills, collaboration, and cultural fit, with a strong focus on the candidate's ability to drive growth and customer satisfaction in the B2B channel.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Nielsen Answers (preferred, but not required)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data visualization tools (e.g., Power BI, Tableau)
ASSUMPTION: The required tools and technologies for this role are standard in the industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Performance: Results Matter. Always one step ahead, driven by data, with a finger on the pulse – our customers and consumers are at the heart.
- Care: Kindness wins. With a long-term focus on building a sustainable future, Flora Foodies show the 'Courage to Care' for each other, our communities, and the next generation.
- Passion: Passion fuels our Next Generation of the Food journey. Full of energy and possibility, Flora Foodies constantly raise the bar, driving the Flora Food Group and one another forwards. We're a team of food lovers and enthusiasts – our sum is truly greater than our parts, and we absolutely love what we do.
Work Style:
- Agile decision-making, with the courage to pivot and learn quickly from failures.
- Collaborative and inclusive, with a focus on building strong relationships across teams.
- Data-driven and analytical, with a strong focus on deriving actionable insights from market information.
Self-Assessment Questions:
- Do you have a proven track record of driving growth and customer satisfaction in the B2B channel, specifically within the Horeca and food service sectors?
- Are you comfortable working in a fast-paced, dynamic environment, with a strong focus on data-driven decision-making and continuous improvement?
- Do you have the ability to build and maintain strong, collaborative relationships with key stakeholders, both internally and externally?
ASSUMPTION: Flora Food Group is looking for candidates who align with the company's values and work style, with a strong focus on performance, care, and passion.
⚠️ Potential Challenges
- The role requires a strong understanding of the Horeca and food service channels within the Indonesian FMCG market, which may present a learning curve for candidates without relevant experience.
- The pace of work may be fast and demanding, with tight deadlines and high expectations for performance.
- The role may require occasional travel for market visits and customer meetings, which could disrupt personal schedules and routines.
- The cost of living in the Greater Jakarta area may be higher than in other regions of Indonesia, which could impact the candidate's overall compensation package.
ASSUMPTION: While this role presents unique challenges and opportunities, Flora Food Group is committed to supporting its employees' personal and professional growth and development.
📈 Similar Roles Comparison
- Compared to other trade marketing roles, this position has a stronger focus on B2B channels, specifically Horeca and food service operators, and requires a deeper understanding of the Indonesian FMCG market.
- Industry-specific context: The Indonesian FMCG market is dynamic and competitive, with a strong focus on innovation and sustainability. Candidates should have a solid understanding of market trends and consumer behavior in this region.
- Career path comparison: This role offers a clear path for career progression within the trade marketing function or a broader marketing role within the organization. Candidates should have a long-term career development plan and be open to new opportunities as they arise.
ASSUMPTION: This role is unique in its focus on the B2B channel within the Indonesian FMCG market, with a clear path for career progression and growth within the organization.
📝 Sample Projects
- Developing and executing a trade marketing strategy for a new product launch in the Horeca channel, including promotional materials, pricing strategy, and in-store communication.
- Analyzing market trends and customer feedback to identify opportunities for growth and improvement in the food service category, and developing data-driven recommendations to drive category performance.
- Coordinating a customized product launch project for a key account in the food service sector, including promotional materials, master data management, and stickering, in collaboration with KAMs and supply chain teams.
ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for the Trade Marketing Manager - Food Service role at Flora Food Group.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the B2B channel, specifically within the Horeca and food service sectors?
- How does the company support the professional development and growth of its trade marketing team members?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured against these objectives?
- How does the company foster a culture of collaboration and inclusivity, both internally and with external partners?
- What are the most significant challenges facing the B2B channel in the Indonesian FMCG market, and how can this role contribute to overcoming these obstacles?
ASSUMPTION: These key questions are designed to assess the candidate's understanding of the role, the company, and the market, as well as their ability to drive growth and customer satisfaction in the B2B channel.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your trade marketing expertise and understanding of the B2B channel within the Indonesian FMCG market.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership potential, and cultural fit.
- Research the company and the industry to demonstrate your understanding of the business and market trends.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
