📌 Core Information
🔹 Job Title: Trade Marketing Manager (m/w/d)
🔹 Company: Doonails
🔹 Location: Deutschland
🔹 Job Type: Fulltime
🔹 Category: Online and Mail Order Retail
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Strategic retail communication and brand appearance management
- Ensuring a consistent brand presence at the point of sale (POS) across various retail channels
- Developing and implementing visual concepts for FSU placements and promotional areas
- Differentiated POS strategies for different retail formats
- Campaign planning and sales promotion
- Trade partner management and WKZ (advertising cost subsidy) measures
- POS training and activation measures
- Analysis and performance optimization
ASSUMPTION: This role requires a strong understanding of retail structures, POS measures, and shopper activation. Candidates should have experience in trade or retail marketing, preferably in the consumer goods or beauty sector.
📋 Key Responsibilities
✅ Strategic retail communication and brand appearance management
✅ Ensuring a consistent brand presence at the point of sale (POS) across various retail channels
✅ Developing and implementing visual concepts for FSU placements and promotional areas
✅ Differentiated POS strategies for different retail formats
✅ Campaign planning and sales promotion
✅ Trade partner management and WKZ (advertising cost subsidy) measures
✅ POS training and activation measures
✅ Analysis and performance optimization
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong communication and presentation skills, as well as the ability to work independently and in a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in trade or retail marketing, preferably in the consumer goods or beauty sector
Required Skills:
- Proven experience in trade/retail marketing
- Strong analytical skills and performance orientation
- Creativity and ability to develop innovative POS strategies
- Excellent communication and presentation skills
- Strong teamwork and collaboration skills
- Fluency in German (C1 level)
Preferred Skills:
- Experience in the beauty or cosmetics industry
- Fluency in English (C1 level)
ASSUMPTION: Candidates should have a strong understanding of the retail market and be able to demonstrate their ability to develop and implement effective POS strategies.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)
Benefits:
- Fair payment
- 100% remote work
- Growth potential
- €1,300 annual training budget
- Mental health support
- Co-working space or home office equipment
- Workation in Cyprus
- Team events in Europe
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for trade marketing managers with 2-5 years of experience in the consumer goods or beauty sector.
📌 Applicant Insights
🔍 Company Context
Industry: Online and Mail Order Retail, focusing on beauty and personal care products
Company Size: Small (11-50 employees), offering a dynamic and agile work environment
Founded: 2019, with a mission to revolutionize the manicure market
Company Description:
- Doonails aims to redefine manicure by offering professional results at home
- Focuses on individual routines and unique customer experiences
- Operates in multiple countries, with over 300,000 customers and an international team of over 50 employees
Company Specialties:
- Innovative manicure methods
- Pflegende Nail Care Line
- Easy, beautiful, and stress-free manicure experiences
Company Website: doonails.com
ASSUMPTION: Doonails is a fast-growing startup with a strong focus on innovation, customer experience, and employee growth.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: 100% remote, with flexible working hours
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing team
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Access to a €1,300 annual training budget for professional development
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from a co-working space or home office
Office Location(s): Germany (remote work)
Geographic Context:
- Germany has a well-established e-commerce market, with a strong focus on beauty and personal care products
- The remote work arrangement allows for a flexible and balanced work-life integration
- Doonails offers a supportive and collaborative work environment, with a strong emphasis on teamwork and communication
Work Schedule: Full-time (40 hours per week), with flexible working hours
ASSUMPTION: The remote work arrangement and flexible working hours allow for a better work-life balance and increased job satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Retail marketing experience and understanding
- Analytical skills and performance orientation
- Creativity and ability to develop innovative POS strategies
- Communication and presentation skills
- Teamwork and collaboration skills
Application Tips:
- Highlight relevant retail marketing experience and achievements
- Demonstrate strong analytical skills and performance orientation through examples
- Showcase creativity and innovative thinking through portfolio pieces or case studies
- Tailor your resume and cover letter to emphasize your fit for the role and company culture
ATS Keywords: Trade Marketing, Retail Marketing, POS Strategies, Campaign Planning, Sales Promotion, Trade Partner Management, WKZ, POS Training, Analysis, Performance Optimization, German Fluency
ASSUMPTION: The application process is designed to assess candidates' relevant experience, skills, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Mailchimp, HubSpot)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The required tools and technologies are standard for the marketing industry and can be easily learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Care: Supporting customers and team members, providing help where needed
- Community: Building a community around the brand, fostering idea sharing and inspiration
- Growth: Continuously learning, growing, and improving products, team, and self
- Simplicity: Making beauty easy and stress-free
- Uniqueness: Celebrating individuality and providing tools for self-expression
Work Style:
- Collaborative and supportive team environment
- Focus on results and performance
- Agile and dynamic work culture
- Strong emphasis on communication and transparency
Self-Assessment Questions:
- How do you embody the value of care in your daily work?
- How have you contributed to building a community around a brand in the past?
- Describe a time when you had to learn and grow quickly in a new role or project.
- How do you ensure that your work remains simple and easy to understand for your team and customers?
- How have you celebrated and supported individuality in your previous roles?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Doonails' values and work style through their responses to these self-assessment questions.
⚠️ Potential Challenges
- Managing multiple retail partners and their unique needs
- Balancing creative and analytical tasks effectively
- Adapting to a fast-paced and dynamic work environment
- Working remotely and maintaining a strong team connection
ASSUMPTION: These challenges can be overcome through strong communication, organization, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional retail marketing roles, this position focuses on online and mail order retail, requiring a strong understanding of e-commerce and digital marketing strategies
- Doonails' focus on innovation and unique customer experiences sets it apart from more traditional beauty and personal care brands
- This role offers significant growth potential within a fast-growing startup, compared to more established companies
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how they align with their career goals and expectations.
📝 Sample Projects
- Developing and implementing a successful FSU placement campaign for a major retail partner
- Creating and executing a targeted sales promotion campaign that drives conversions and brand awareness
- Analyzing POS campaign performance and optimizing strategies based on data-driven insights
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the trade marketing manager role at Doonails.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does Doonails support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Doonails approach collaboration and communication within a remote work environment?
- What are the most rewarding aspects of working at Doonails, according to current employees?
ASSUMPTION: These interview questions help candidates better understand the role, team dynamics, and company culture, allowing them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or case studies showcasing your creativity and innovative thinking in retail marketing
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
