📌 Core Information
🔹 Job Title: Trade Marketing Manager - Modern Trade
🔹 Company: Kimberly-Clark
🔹 Location: Mumbai Corporate Office, India
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing relationships with internal and external stakeholders to drive strategies for modern trade accounts
- Overseeing channel spending and holding P&L responsibility
- Conceptualizing and managing shopper activation activities to ensure share gain for the channel
- Continuously benchmarking the market and proposing improvements in the business model
- Developing and implementing trade marketing plans and strategies to achieve sales targets
ASSUMPTION: This role requires a high level of stakeholder management, strategic thinking, and analytical skills to drive growth in the modern trade channel.
📋 Key Responsibilities
✅ Manage the spends for the channel and hold P&L responsibility
✅ Conceptualize and manage shopper activation activities to ensure share gain for the channel
✅ Continuously benchmark with the market, identifying opportunities and proposing improvements in the business model
✅ Develop and implement trade marketing plans and strategies to achieve sales targets
✅ Plan and execute trade promotions, discounts, and incentive programs to drive sales volume and market share
✅ Work closely with the marketing team to develop POS materials, merchandising displays, and other assets that support trade marketing initiatives
✅ Track and evaluate the effectiveness of marketing campaigns and initiatives
✅ Lead cross-functional teams to ensure alignment on trade marketing strategies and objectives
✅ Interface with the head office team on all trade marketing and marketing-related investments and execution
✅ Interact with internal and external stakeholders to ensure execution as per the defined guidelines
ASSUMPTION: This role involves a high degree of cross-functional collaboration and stakeholder management, requiring strong communication and leadership skills.
🎯 Required Qualifications
Education: MBA/PGDBM
Experience: 7+ years of experience, with 4-6 years in trade marketing and cross-functional collaborative expertise
Required Skills:
- Proven leadership in managing large modern trade key accounts
- Proven track record of scaling business in modern trade to 30%-40% growth YOY
- Strong analytical skills, with experience interpreting test results and drawing conclusions
- Strong business judgment and decision-making skills
- Experience in working with cross-functional teams and external partners
- Strong understanding of modern trade operations
- Experience in analyzing market trends and competitor activities
Preferred Skills:
- Knowledge of market, geography, and accounts
- Ability to win with limited resources
- Operational excellence
- Learning and change agility
- High resilience and energy in a fast-paced and changing environment
ASSUMPTION: Candidates with experience in the consumer goods industry and a strong understanding of modern trade operations will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: INR 20-25 lakhs per annum (Estimated, based on industry standards for a role of this level and location)
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
- Flexible work arrangements
Working Hours: Full-time, with flexible work arrangements (Hybrid)
ASSUMPTION: The salary range is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Kimberly-Clark operates in the consumer goods industry, with a focus on personal care and health care products. The company has a strong global presence and is known for its iconic brands such as Huggies, Kleenex, and Kotex.
Company Size: Kimberly-Clark is a large corporation with over 45,000 employees worldwide. This size offers opportunities for career growth and development but may also mean that individual contributions may not always be immediately visible.
Founded: Kimberly-Clark was founded in 1872 and has a long history of innovation and market leadership in the consumer goods industry.
Company Description:
- Kimberly-Clark is committed to creating Better Care for a Better World through its products, workplaces, and communities
- The company is dedicated to breaking down barriers to speed decision-making and creating a workplace with a relentless focus on consumers and growing its people
- Kimberly-Clark has been rated as one of Forbes' 2022 World's Best Employers
Company Specialties:
- Personal care products
- Health care products
- Consumer goods
Company Website: https://www.kimberly-clark.com/en-us
ASSUMPTION: Kimberly-Clark's large size and global presence offer opportunities for career growth and development, as well as the chance to work on iconic brands that make a difference in people's lives.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and development within the marketing function and the broader organization.
Reporting Structure: The Trade Marketing Manager reports directly to the Regional Marketing Manager and works closely with cross-functional teams, including sales, finance, and operations.
Work Arrangement: This role is a hybrid position, with a mix of on-site and remote work. The specific work arrangement will be determined based on business needs and the employee's preferences.
Growth Opportunities:
- Progression to a senior marketing role within the organization
- Expansion into other regions or markets within Kimberly-Clark's global operations
- Development of leadership and management skills through cross-functional collaboration and mentorship opportunities
ASSUMPTION: This role offers opportunities for career growth and development within the marketing function and the broader organization, as well as the chance to work on iconic brands that make a difference in people's lives.
🌍 Location & Work Environment
Office Type: Kimberly-Clark's Mumbai office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Mumbai Corporate Office, India
Geographic Context:
- Mumbai is the commercial capital of India and a major hub for the consumer goods industry
- The city offers a vibrant culture, diverse food scene, and numerous entertainment options
- Mumbai has a tropical wet and dry climate, with warm and humid weather throughout the year
Work Schedule: Full-time, with flexible work arrangements (Hybrid)
ASSUMPTION: The Mumbai office provides a modern, collaborative work environment that supports the company's focus on innovation, creativity, and consumer-centric decision-making.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with the hiring manager and cross-functional team members
- Final round with the regional marketing manager
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Stakeholder management and communication skills
- Leadership and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with modern trade and trade marketing strategies
- Demonstrate your understanding of Kimberly-Clark's business and the consumer goods industry
ATS Keywords: Trade Marketing, Modern Trade, Stakeholder Management, Analytical Skills, Leadership, Strategic Thinking, Market Analysis, Cross-Functional Collaboration, Business Judgment, Decision-Making, Operational Excellence, Change Agility, Resilience, Sales Strategy, Promotions Planning, Consumer Insights, Merchandising
ASSUMPTION: Kimberly-Clark's recruitment process is designed to assess candidates' strategic thinking, analytical skills, stakeholder management, and leadership skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, SAP CRM)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and CRM software, as well as familiarity with marketing automation and data visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Creating Better Care for a Better World
- Acting with Integrity
- Collaborating with Respect
- Pursuing Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Agile and adaptable
- Results-focused and accountable
Self-Assessment Questions:
- Do you align with Kimberly-Clark's mission to create Better Care for a Better World?
- Are you comfortable working in a fast-paced, changing environment?
- Do you thrive in a collaborative, team-oriented work environment?
- Are you results-focused and accountable for your actions?
ASSUMPTION: Kimberly-Clark values candidates who align with the company's mission and values, as well as those who are comfortable working in a fast-paced, collaborative environment and who are results-focused and accountable.
⚠️ Potential Challenges
- Managing a large portfolio of modern trade key accounts may require extensive travel and long working hours
- Working in a fast-paced, changing environment may present challenges in maintaining work-life balance
- Collaborating with cross-functional teams and external partners may require strong stakeholder management and communication skills
- Keeping up with market trends and competitor activities may require continuous learning and adaptation
ASSUMPTION: These challenges can be mitigated by effective time management, prioritization, and communication skills, as well as a strong understanding of the modern trade channel and consumer goods industry.
📈 Similar Roles Comparison
- Trade Marketing Manager - Modern Trade vs. Trade Marketing Manager - Traditional Trade
- Modern Trade focus requires a strong understanding of modern trade operations and key account management
- Traditional Trade focus requires a strong understanding of traditional trade channels and retail account management
- Trade Marketing Manager - Modern Trade vs. Brand Manager
- Trade Marketing Manager focuses on driving sales and market share through trade promotions and channel-specific strategies
- Brand Manager focuses on developing and executing marketing strategies that drive brand awareness, preference, and market share
- Trade Marketing Manager - Modern Trade vs. Sales Manager
- Trade Marketing Manager focuses on driving sales and market share through trade promotions and channel-specific strategies
- Sales Manager focuses on driving sales and market share through direct customer interactions and account management
ASSUMPTION: While these roles share some similarities, each has unique focus areas and requires specific skills and expertise.
📝 Sample Projects
- Developing and executing a trade promotion strategy to drive sales volume and market share for a key modern trade account
- Conducting a market analysis to identify opportunities for improving the business model and driving growth in the modern trade channel
- Leading a cross-functional team to develop and implement a trade marketing plan that aligns with overall business objectives and B2C marketing plans
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Trade Marketing Manager - Modern Trade role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term strategy for the modern trade channel?
- How does this role fit into the broader marketing organization and the company's overall business strategy?
- What are the key priorities for this role in the first 90 days?
- How does Kimberly-Clark support the growth and development of its employees?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: These questions are designed to provide insight into the company's long-term vision, the role's fit within the organization, and the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your trade marketing strategies and their impact on sales and market share
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
