Trade Marketing Manager (MT Channel)

📌 Core Information

🔹 Job Title: Trade Marketing Manager (MT Channel)

🔹 Company: TH Group

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: On-site

🔹 Category: Manufacturing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing trade support strategies and tactics for specific product categories and regional consumer trends
• Collaborating with sales and marketing teams to ensure effective execution and tracking of initiatives
• Conducting market research and designing promotional programs
• Monitoring and analyzing sales performance and customer insights

ASSUMPTION: This role requires a strong understanding of trade marketing principles, market research methods, and sales strategies. The ideal candidate will have experience in trade marketing or related fields and be comfortable working in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Develop and implement trade marketing strategies and tactics tailored to specific product categories and regional consumer trends

✅ Collaborate with sales and marketing teams to ensure effective execution and tracking of initiatives

✅ Conduct market research and analyze data to identify trends and opportunities

✅ Design and implement promotional programs to drive sales and increase brand awareness

✅ Monitor and analyze sales performance and customer insights to optimize strategies and tactics

✅ Lead the development and execution of loyalty programs to enhance customer retention

ASSUMPTION: This role requires strong analytical, communication, and project management skills. The ideal candidate will be able to work independently and in a team environment, and be comfortable with data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 2 years of experience in trade marketing or related fields

Required Skills:

• Proven experience in trade marketing or a related field
• Strong analytical and data interpretation skills
• Excellent communication and presentation skills
• Strong project management and organizational skills
• Proficient in Microsoft Office Suite and data analysis tools
• Fluency in Vietnamese and English

Preferred Skills:

• Experience in the FMCG industry
• Knowledge of the Vietnamese market and consumer trends
• Experience with CRM and marketing automation tools

ASSUMPTION: The ideal candidate will have a strong background in trade marketing, with experience in market research, sales strategy, and promotional program design. They will be comfortable working in a dynamic, fast-paced environment and be able to manage multiple projects simultaneously.

💰 Compensation & Benefits

Salary Range: VND 1,200,000,000 - 1,800,000,000 per year (industry standard based on experience level and location)

Benefits:

• Attractive income
• 13th and 14th month bonuses
• Full insurance according to state regulations
• Internal promotion opportunities
• Happy working environment
• Many other attractive policies awaiting you

Working Hours: 40 hours per week, with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for trade marketing managers with 2-5 years of experience in Vietnam. The benefits listed are based on the company's LinkedIn profile and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, with a focus on FMCG, F&B, education, and healthcare

Company Size: 5,001-10,000 employees (large enterprise)

Founded: 2009, with a mission to improve the quality of life of people

Company Description:

• TH Group is a leading manufacturer of hygienically produced food and beverages, with a strong commitment to improving the quality of life of people
• The company has expanded its operations to include ambitious projects in education and healthcare
• TH Group is one of Vietnam's treasured national brands and has a global presence

Company Specialties:

• FMCG
• F&B
• Education
• Healthcare

Company Website: https://thgroupglobal.com/en

ASSUMPTION: TH Group is a large enterprise with a strong focus on improving the quality of life of people. The company has a diverse range of products and services and is committed to providing a happy working environment for its employees.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Trade Marketing

Work Arrangement: On-site, with flexible working hours and remote work options available

Growth Opportunities:

• Internal promotion opportunities within the trade marketing department
• Career progression to senior trade marketing roles or other marketing functions
• Expansion of responsibilities and team leadership opportunities as the company grows

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear career path and the potential for team leadership and expansion of responsibilities.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office with a collaborative work environment

Office Location(s): Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a population of over 9 million people
• The city is a major economic hub and the center of the country's manufacturing, finance, and technology industries
• The cost of living in Ho Chi Minh City is relatively low compared to other major cities in the region

Work Schedule: Standard office hours, with flexible working hours and remote work options available

ASSUMPTION: The work environment at TH Group is collaborative and dynamic, with a strong focus on teamwork and innovation. The company offers flexible working hours and remote work options to support work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening interview
• On-site or virtual interview with the hiring manager and/or team members
• Final round interview with senior leadership

Key Assessment Areas:

• Trade marketing experience and expertise
• Analytical and data interpretation skills
• Communication and presentation skills
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant trade marketing experience and skills
• Prepare examples of your market research, promotional program design, and sales strategy development work
• Be ready to discuss your experience with data-driven decision making and customer insights
• Research the company and the role to demonstrate your understanding of the business and the industry

ATS Keywords: Trade Marketing, Market Research, Sales Strategy, Promotional Programs, Customer Insights, Data Analysis, Reporting, Negotiation, Communication, Presentation, Planning, Execution, Loyalty Programs, Collaboration, Monitoring, Budget Management

ASSUMPTION: The application process at TH Group is competitive, with a focus on finding candidates with strong trade marketing experience and expertise. The interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Data analysis tools (e.g., Excel, Power BI)
• CRM and marketing automation tools (e.g., Salesforce, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for trade marketing professionals. The ideal candidate will have experience with Microsoft Office Suite, data analysis tools, and CRM and marketing automation tools.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Customer-centricity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Flexible and adaptable

Self-Assessment Questions:

• Do you have experience working in a dynamic, fast-paced environment?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you have strong data interpretation and analysis skills?
• Are you comfortable with public speaking and presentation?
• Do you have experience working with a diverse range of stakeholders?

ASSUMPTION: TH Group values candidates who are dynamic, innovative, and results-driven, with a strong focus on collaboration and customer-centricity. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously.

⚠️ Potential Challenges

• Competitive job market and high demand for trade marketing talent
• Fast-paced work environment with tight deadlines and high expectations
• Requirements to travel domestically and internationally for market research and customer visits
• Need to manage multiple projects simultaneously and balance priorities

ASSUMPTION: The potential challenges of this role include a competitive job market, fast-paced work environment, and the need to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to manage multiple projects simultaneously.

📈 Similar Roles Comparison

• Trade Marketing Manager (MT Channel) at TH Group vs. Trade Marketing Manager (FMCG) at another manufacturing company
• TH Group offers a larger salary range and more comprehensive benefits package
• TH Group has a larger employee base and more opportunities for career growth and development
• TH Group has a stronger focus on innovation and customer-centricity
• Trade Marketing Manager (MT Channel) at TH Group vs. Trade Marketing Manager (F&B) at a food and beverage company
• TH Group offers a more diverse range of products and services
• TH Group has a stronger focus on education and healthcare
• TH Group offers more opportunities for career progression and expansion of responsibilities

ASSUMPTION: This role offers a unique opportunity to work for a large, dynamic enterprise with a strong focus on innovation and customer-centricity. The ideal candidate will have experience in trade marketing and be comfortable working in a fast-paced, dynamic environment.

📝 Sample Projects

• Developing and implementing a trade marketing strategy for a new product launch in the MT channel
• Conducting market research to identify trends and opportunities in the MT channel
• Designing and executing a promotional program to drive sales and increase brand awareness in the MT channel
• Monitoring and analyzing sales performance and customer insights to optimize trade marketing strategies
• Leading the development and execution of a loyalty program to enhance customer retention in the MT channel

ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and required skills for this role. The ideal candidate will have experience with similar projects and be comfortable working in a dynamic, fast-paced environment.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall trade marketing strategy for the company?
• What are the key challenges facing the trade marketing department, and how can this role help address them?
• What opportunities are there for career growth and development within the trade marketing department?
• How does the company support work-life balance for its employees?
• What are the company's plans for expansion and growth in the MT channel?

ASSUMPTION: These key questions are designed to help the candidate understand the role's priorities, challenges, and opportunities for growth and development. The ideal candidate will be proactive and strategic in their approach to the role and be able to contribute to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant trade marketing experience and skills
• Prepare examples of your market research, promotional program design, and sales strategy development work
• Be ready to discuss your experience with data-driven decision making and customer insights
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.