🔹 Job Title: Trade-Marketing Manager On-Trade
🔹 Company: Brown-Forman
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-Time
🔹 Category: Trade Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the On Trade market and a collaborative spirit to work effectively with various teams.
✅ Define and develop annual On Trade trade marketing and Events plan, setting KPIs and planning in collaboration with Brand Marketing and Sales team
✅ Define, deploy, and execute the promotional Gift plan (On and Off trade) by brand, working in close contact with Sales, Marketing, Purchasing, Finance departments, and external agencies
✅ Act as the expert of On-premise, Prestige, and Cavistes venues, driving brand-building strategies
✅ Develop digital activations assets for On Trade and eCom customers, based on plans defined by eCom team
✅ Manage, report, and monitor the allocated budget in close partnership with finance and the rest of the trade marketing team
✅ Collect and share competitor’s activations, best practices to understand the On Trade market and consumers/shoppers
✅ Lead and develop a team of two people, providing regular coaching, development plans, and proper succession planning
ASSUMPTION: This role involves a mix of strategic planning, operational execution, and team leadership, requiring strong organizational skills and adaptability.
Education: Master's Degree (M.A., MBA, or Equivalent) with a focus on Marketing
Experience: 5-6 years of experience in Trade Marketing or operational marketing, including internships. Experience in team management is a plus.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in trade marketing, team management experience, and a passion for premium products are likely to excel in this role.
Salary Range: €55,000 - €70,000 per year (Estimated based on market research for similar roles in France)
Benefits:
Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The salary range is estimated based on market research for similar roles in France. Actual compensation may vary based on experience and qualifications.
Industry: Beverage Manufacturing. Brown-Forman is a leading global premium spirits company with a portfolio of brands including Jack Daniel’s, Woodford Reserve, and Chambord.
Company Size: 5,001-10,000 employees. As a large company, Brown-Forman offers opportunities for career growth and development.
Founded: 1870. Brown-Forman was founded by George Garvin Brown and is headquartered in Louisville, Kentucky, USA.
Company Description:
Company Specialties:
Company Website: http://www.brown-forman.com
ASSUMPTION: Brown-Forman's large size and global presence offer opportunities for career advancement and international exposure.
Career Level: Mid-level management. This role reports directly to the Senior Trade Marketing Manager France-BeLux and is responsible for leading a team of two people.
Reporting Structure: The Trade Marketing Manager On-Trade reports to the Senior Trade Marketing Manager France-BeLux and works closely with Brand Marketing, Sales, Purchasing, Finance, and external agencies.
Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements depending on the company's policies and the team's needs.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within Brown-Forman's global organization.
Office Type: Corporate office in Paris, France
Office Location(s): 850 Dixie Hwy, Louisville, KY 40210, US
Geographic Context:
Work Schedule: Full-time, 40 hours per week. The work schedule may vary depending on the team's needs and project deadlines.
ASSUMPTION: The Paris office offers a dynamic and multicultural work environment, with opportunities for collaboration and professional growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Trade Marketing, On-Trade, Brand Building, Team Management, Budget Management, Strategic Thinking, Digital Activations, Consumer Insights, Promotional Planning, POS Material Management, Market Analysis
ASSUMPTION: Brown-Forman's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on trade marketing expertise and leadership potential.
ASSUMPTION: The tools and technologies required for this role are standard for the trade marketing industry and can be learned or improved upon with relevant training and experience.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Brown-Forman values candidates who align with their core values and work style, demonstrating a strong cultural fit for the organization.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a collaborative approach to problem-solving.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a focus on the On-Trade channel and Brown-Forman's global organization.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Trade Marketing Manager On-Trade role, from strategic planning and execution to team management and analysis.
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, collaboration, growth opportunities, work-life balance, and challenges, helping candidates make an informed decision about the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.