Trade Marketing Manager, Philippines

📌 Core Information

🔹 Job Title: Trade Marketing Manager, Philippines

🔹 Company: Opella

🔹 Location: Taguig City, Taguig, Philippines

🔹 Job Type: Full-Time

🔹 Category: Retail Health and Personal Care Products

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving end-to-end trade marketing strategy and execution across all channels for the entire product portfolio.
• Developing and leading trade plans that accelerate growth, strengthen brand presence, and improve shopper conversion.
• Focusing on channel development (Modern Trade or General Trade) based on market dynamics and strategic priorities.
• Monitoring and optimizing trade investments to ensure maximum ROI.
• Collaborating cross-functionally to ensure aligned and timely execution.

ASSUMPTION: This role requires a strong understanding of trade marketing strategies, channel management, and cross-functional collaboration. The ideal candidate will have experience in the retail health and personal care products industry and be comfortable working in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Drive channel growth and financial delivery by delivering volume, gross/net sales, gross margin, and BOI targets across retail and e-commerce channels.

✅ Improve Sales & P&L profitability by optimizing trade spend and improving product mix.

✅ Lead end-to-end trade planning and execution by translating brand and category strategies into actionable trade plans by channel and key customer.

✅ Develop high-impact promotions, visibility programs, and in-store mechanics to win at the point of purchase.

✅ Focus on channel development (MT or GT) by driving channel-specific growth plans, building outlet coverage, executional excellence, and shopper conversion within the focus channel.

✅ Monitor and optimize trade investments by evaluating ROI and performance of all trade activities, conducting post-activation reviews, and proposing new trade tactics.

✅ Collaborate cross-functionally to ensure aligned and timely execution, consolidate performance data, and act as the key executional lead.

ASSUMPTION: The responsibilities listed above are essential for driving the success of the trade marketing strategy. The ideal candidate will have experience in trade marketing, channel management, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field.

Experience: 2-5 years of experience in trade marketing, channel management, or a related role within the retail health and personal care products industry.

Required Skills:

• Proven experience in trade marketing, channel management, or a related role.
• Strong analytical and data-driven mindset.
• Excellent communication and stakeholder management skills.
• Ability to work independently and in a team environment.
• Fluency in English.

Preferred Skills:

• Experience in the Philippines retail market.
• Fluency in Filipino (Tagalog).
• Knowledge of the OTC and VMS market.

ASSUMPTION: The required and preferred skills listed above are essential for success in this role. The ideal candidate will possess a strong background in trade marketing, channel management, and cross-functional collaboration, with a focus on the retail health and personal care products industry.

💰 Compensation & Benefits

Salary Range: PHP 800,000 - PHP 1,200,000 per year (industry standard for a mid-level trade marketing manager in the Philippines).

Benefits:

• Competitive benefits package, including health insurance and retirement plans.
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment.

Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level trade marketing manager in the Philippines. The benefits listed above are subject to change and may vary depending on the company's policies and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Opella operates in the retail health and personal care products industry, with a focus on over-the-counter (OTC) and vitamins, minerals, and supplements (VMS) products.

Company Size: Opella is a large company with over 10,000 employees worldwide, providing ample opportunities for career growth and development.

Founded: Opella was founded in France and has since expanded its operations globally, including in the Philippines.

Company Description:

• Opella is the self-care challenger with the purest and third-largest portfolio in the OTC and VMS market globally.
• The company's mission is to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.
• Opella is headquartered in France and is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale, and Mucosolvan.

Company Specialties:

• Over-the-counter (OTC) products
• Vitamins, minerals, and supplements (VMS)
• Self-care products
• Retail health and personal care products

Company Website: www.opella.com

ASSUMPTION: Opella is a well-established company in the retail health and personal care products industry, with a strong global presence and a commitment to bringing health in people’s hands through its self-care products.

📊 Role Analysis

Career Level: This role is suitable for emerging talent with high potential or experienced professionals looking to drive real change and shape the future of the Philippines market.

Reporting Structure: The Trade Marketing Manager will report directly to the Regional Marketing Director and work closely with cross-functional teams, including Brand, Sales, Omnichannel, Supply Chain, and Medical.

Work Arrangement: This role is on-site, with the opportunity to work from the company's Taguig City office.

Growth Opportunities:

• Opportunities for professional development and career growth within the company.
• The chance to drive real change and shape the future of the Philippines market.
• The ability to work on high-impact projects and initiatives that support the company's mission.

ASSUMPTION: The Trade Marketing Manager role offers significant growth opportunities for the right candidate, with the chance to make a meaningful impact on the company's success in the Philippines market.

🌍 Location & Work Environment

Office Type: Opella's Taguig City office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Taguig City, Philippines

Geographic Context:

• Taguig City is a highly urbanized city located in the metropolitan area of Manila, the capital of the Philippines.
• The city is home to numerous multinational corporations and is a major commercial and business hub in the Philippines.
• Taguig City offers a vibrant and dynamic work environment, with numerous amenities and attractions nearby.

Work Schedule: Full-time, Monday to Friday, with occasional weekend work as needed.

ASSUMPTION: The Taguig City office provides a modern and collaborative work environment, with easy access to numerous amenities and attractions. The work schedule is flexible and accommodating, with the opportunity to work from home as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Trade marketing and channel management expertise
• Cross-functional collaboration and stakeholder management skills
• Analytical and data-driven mindset
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant trade marketing and channel management experience.
• Demonstrate your understanding of the OTC and VMS market and Opella's mission to bring health in people’s hands.
• Prepare examples of your past achievements in trade marketing, channel management, and cross-functional collaboration.

ATS Keywords: Trade Marketing, Channel Management, Cross-Functional Collaboration, OTC, VMS, Retail Health, Personal Care Products, Philippines

ASSUMPTION: The application process for the Trade Marketing Manager role at Opella is designed to assess the candidate's trade marketing and channel management expertise, cross-functional collaboration skills, and cultural fit with the company. The ideal candidate will have a strong background in trade marketing, channel management, and cross-functional collaboration, with a focus on the retail health and personal care products industry.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• CRM software (e.g., Salesforce, HubSpot)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: The Trade Marketing Manager role requires proficiency in Microsoft Office Suite and Google Workspace, as well as experience with CRM software and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• All In Together: We keep each other honest and have each other's backs.
• Courageous: We break boundaries and take thoughtful risks with creativity.
• Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
• Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Work Style:

• Collaborative and inclusive work environment
• Dynamic and fast-paced pace of work
• Opportunities for professional development and career growth

Self-Assessment Questions:

• Do you have experience working in a dynamic, fast-paced environment?
• Are you comfortable working collaboratively and cross-functionally with diverse teams?
• Do you have a growth mindset and a willingness to learn and adapt?

ASSUMPTION: The ideal candidate for the Trade Marketing Manager role at Opella will possess a strong cultural fit with the company's values and work style, with a growth mindset and a willingness to learn and adapt in a dynamic, fast-paced environment.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and flexibility.
• Collaborating cross-functionally may require strong communication and stakeholder management skills.
• Monitoring and optimizing trade investments may require a strong analytical and data-driven mindset.
• Working in the Philippines may require an understanding of the local market dynamics and cultural nuances.

ASSUMPTION: The Trade Marketing Manager role at Opella presents unique challenges and opportunities for the right candidate, with the chance to drive real change and shape the future of the Philippines market.

📈 Similar Roles Comparison

• This role is unique in its focus on driving end-to-end trade marketing strategy and execution for the entire product portfolio in the Philippines market.
• Compared to other trade marketing roles in the industry, this role offers significant growth opportunities and the chance to make a meaningful impact on the company's success.
• Career paths for this role may include progression to senior trade marketing roles, marketing director roles, or other leadership positions within the company.

ASSUMPTION: The Trade Marketing Manager role at Opella is unique in its focus on driving end-to-end trade marketing strategy and execution for the entire product portfolio in the Philippines market, with significant growth opportunities and the chance to make a meaningful impact on the company's success.

📝 Sample Projects

• Developing and executing a trade marketing plan for a new product launch in the Philippines market.
• Conducting a market analysis and competitive landscape assessment to inform trade marketing strategies.
• Leading a cross-functional team to execute a high-impact promotion or visibility program in the focus channel.

ASSUMPTION: The Trade Marketing Manager role at Opella offers the opportunity to work on high-impact projects and initiatives that support the company's mission to bring health in people’s hands through its self-care products.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for the Philippines market?
• What opportunities are there for professional development and career growth within the company?
• How does Opella support work-life balance for its employees?
• What are the key challenges facing the trade marketing function in the Philippines market, and how can this role address them?

ASSUMPTION: The ideal candidate for the Trade Marketing Manager role at Opella will ask thoughtful and insightful questions during the interview process to demonstrate their understanding of the role and their fit with the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Opella Careers website.
• Tailor your resume and cover letter to highlight your relevant trade marketing and channel management experience.
• Prepare examples of your past achievements in trade marketing, channel management, and cross-functional collaboration.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.