π Core Information
- Job Title: TRADE MARKETING & MKTG. INTELLIGENCE MANAGER
- Company: Ariston Group
- Location: Hanoi, Vietnam
- Job Type: On-site, Full-time
- Category: Marketing
- Date Posted: April 30, 2025
- Experience Level: 10+ years
- Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and executing comprehensive trade marketing plans to enhance customer engagement and drive commercial excellence.
- Leveraging business intelligence, merchandising, and trade program management expertise to propel growth and adaptability in the market.
- Collaborating with cross-functional teams to ensure optimal product assortment, display, and visibility.
- Managing sales automation and trade marketing efficiency to support business implementation and execution.
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision-making and a proven track record in retail marketing to drive success.
π Key Responsibilities
- Business Intelligence:
- Analyze market trends, shopper behavior, and competitor activities to inform strategic decision-making.
- Leverage data-driven insights to develop targeted marketing campaigns and optimize resource allocation.
- Continuously monitor and report on the effectiveness of trade marketing initiatives, making data-driven adjustments as needed.
- Internal data analysis and insight sharing regularly to support business decisions.
- Commercial Excellence:
- Devise and implement effective retail strategies, promotional campaigns, and sales-driving initiatives.
- Collaborate with the team to ensure optimal product assortment, display, and visibility via the effectiveness of the field forces.
- Develop and manage sales automation to support business implementation and execution.
- Enhance trade marketing efficiency and sales capability.
- Customer Engagement:
- Spearhead the creation and execution of customer-centric campaigns that foster brand loyalty and advocacy.
- Develop and enhance customer loyalty programs, leveraging data to personalize the customer experience.
- Build and execute different channel-customers programs to increase loyalty and product penetration.
- Merchandising:
- Develop and implement innovative retail display and visibility strategies to maximize shelf presence and sales.
- Work closely with the team to align product assortment, visual merchandising, and in-store experiences with evolving consumer preferences.
- Ensure seamless integration between online and offline merchandising efforts for a cohesive brand experience.
- Trade Program Creation and Management:
- Design and manage comprehensive trade programs that incentivize and support retail partners.
- Analyze, advise investments for different trade partners, optimizing revenue and profitability of channels.
- Closely monitor trade program performance and make improvements to improve effectiveness regularly.
- Activation and Brand Adaptation:
- Lead the launch of new products, services, or brand adaptations across retail channels.
- Ensure seamless integration of marketing strategies and activations across physical and digital touchpoints.
- Spearhead the adaptation of our brand and marketing assets to meet the specific requirements of various retail channels.
ASSUMPTION: This role requires a high level of adaptability and the ability to balance strategic planning with hands-on execution to drive initiatives from concept to implementation.
π― Required Qualifications
- Education: University degree
- Experience: 12+ years in retail marketing with a proven track record of success
- Required Skills:
- Fluency in English (Speaking and Writing)
- Exceptional analytical and problem-solving skills
- Strong commercial acumen and understanding of retail dynamics
- Proficiency in developing and executing integrated marketing campaigns across multiple channels
- Demonstrated experience in leading and collaborating with cross-functional teams
- Excellent communication and presentation skills
- Ability to multitask and think critically while being creative in terms of reports or proposals
Preferred Skills:
- Experience in the manufacturing industry
- Familiarity with the Vietnamese market
- Proficiency in data analysis tools (e.g., Excel, Power BI, Tableau)
ASSUMPTION: Given the global nature of Ariston Group, candidates with international experience or exposure to diverse markets may have an advantage.
π° Compensation & Benefits
- Salary Range: VND 1,200,000,000 - VND 1,800,000,000 per annum (Estimated based on market standards for a senior marketing role in Hanoi)
- Benefits:
- Competitive health insurance and pension plans
- Performance-based bonuses and incentives
- Opportunities for professional development and growth
- Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: Ariston Group is committed to offering a competitive compensation package that reflects the candidate's experience and the market value of the role.
π Applicant Insights
π Company Context
- Industry: Manufacturing, specifically in sustainable thermal comfort solutions
- Company Size: 10,001+ employees (Global)
- Founded: 1930
- Company Description: Ariston Group is a global leader in sustainable thermal comfort, offering a unique range of solutions for climate comfort, water heating, and air handling, as well as components and burners. The group is committed to sustainability through the development of renewable and high-efficiency solutions and continuous investment in technological innovation, digitalization, and advanced connectivity solutions.
- Company Specialties: Heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling, and solar thermal systems
π Role Analysis
- Career Level: Senior Managerial role
- Reporting Structure: Reports directly to the General Director
- Work Arrangement: On-site, with flexibility for remote work as needed
- Growth Opportunities:
- Potential for regional or global roles within the Ariston Group
- Opportunities to work on new product launches and brand adaptations
π Location & Work Environment
- Office Type: Modern, collaborative workspaces
- Office Location(s): Hanoi, Vietnam
- Geographic Context: Hanoi is the capital and second-largest city of Vietnam, offering a mix of traditional culture and modern amenities. The city is known for its rich history, vibrant food scene, and growing business opportunities.
- Work Schedule: Standard business hours with flexibility for remote work as needed
πΌ Interview & Application Insights
- Typical Process: Online application submission β Phone/Video screening β In-depth interviews with hiring managers and team members β Final decision
- Key Assessment Areas: Problem-solving skills, strategic thinking, communication and presentation skills, cultural fit, and alignment with company values
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your data-driven decision-making and campaign execution successes
- Research Ariston Group and the Vietnamese market to demonstrate your understanding of the company and its context
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Excel, Power BI, Tableau)
- CRM and marketing automation platforms (e.g., Salesforce, Marketo)
- Project management tools (e.g., Asana, Trello)
π Cultural Fit Considerations
- Company Values: Innovation, Sustainability, Customer Focus, Integrity, and Collaboration
- Work Style: Dynamic, collaborative, data-driven, and results-oriented
- Self-Assessment Questions:
- How do you align with Ariston Group's commitment to sustainability and innovation?
- How have you demonstrated your ability to work effectively in a cross-functional team environment?
- How do you approach balancing strategic planning with hands-on execution?
β οΈ Potential Challenges
- Navigating a large, global organization with diverse teams and stakeholders
- Adapting to the unique dynamics of the Vietnamese market
- Balancing the demands of multiple retail channels and trade partners
π Similar Roles Comparison
- How this role differs from related positions: This role focuses on trade marketing and market intelligence, requiring a strong balance between data analysis and strategic execution. Unlike some marketing roles, this position involves direct collaboration with retail partners and field forces to optimize sales and brand presence.
- Industry-specific context: The manufacturing industry requires a deep understanding of both consumer behavior and trade partner dynamics to drive commercial success.
- Career path comparison: This role can serve as a stepping stone to regional or global marketing leadership positions within Ariston Group or other large organizations.
π Sample Projects
- Developing and executing a targeted marketing campaign to drive sales in a specific retail channel
- Analyzing market trends and competitor activities to inform strategic decision-making and resource allocation
- Designing and implementing a comprehensive trade program to support and incentivize retail partners
- Leading the launch of a new product or brand adaptation across retail channels
β Key Questions to Ask During Interview
- How does this role fit into Ariston Group's global marketing strategy?
- What are the most significant challenges facing the retail landscape in Vietnam, and how can this role address them?
- How does Ariston Group support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.aristongroup.com/job/Ha-Noi-TRADE-MARKETING&MRKTG_INTELLIGENCE-MANAGER-Ha-N-100000/1198503501/)
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your data-driven decision-making and campaign execution successes
- Research Ariston Group and the Vietnamese market to demonstrate your understanding of the company and its context
- Follow up with the hiring manager after one week if you haven't heard back
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
