Trade Marketing Planning Supervisor

📌 Core Information

🔹 Job Title: Trade Marketing Planning Supervisor

🔹 Company: Mondelēz International

🔹 Location: Guangzhou City, Guangdong Province, China

🔹 Job Type: Full-Time

🔹 Category: Sales & Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in category strategy formulation and channel insights to enhance sales execution.
• Analyzing data to support sales forecasting and promotional activities.
• Ensuring effective resource allocation and tracking performance.
• Collaborating with cross-functional teams to drive business growth.

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a fast-paced environment.

📋 Key Responsibilities

✅ Assist in category strategy formulation by integrating local channel opportunities and competitive situations to define regional category execution priorities.

✅ Contribute to the development of a unified POS execution category plan to ensure clear recognition of company priority categories at the execution level.

✅ Leverage local shopper insights to develop sales execution plans that improve conversion rates and match promotional and shelving resources accurately.

✅ Track different channel trends in shopper behavior to support precise matching of promotions and shelving resources.

✅ Analyze channel category/brand performance to identify growth opportunities and prioritize resource allocation based on business stages.

✅ Collaborate with CS&L and sales teams to optimize supply and demand forecasts, reducing stockouts or inventory buildup.

✅ Adjust and localize national activity plans for regional markets, optimizing activity plans for local execution.

✅ Monitor activity ROI, promotional coverage, and terminal feedback to provide data-driven support for activity optimization.

✅ Contribute to the development of differentiated promotional strategies based on local channel structures.

✅ Support the sales team in identifying new channel opportunities, such as O2O, membership stores, and local strong chain stores.

✅ Allocate regional trade spending efficiently to maximize the impact of cost investments.

✅ Evaluate the ROI of various activities and resource allocations to support resource reallocation optimization.

✅ Periodically review regional terminal execution performance, identify capability gaps, and develop improvement plans.

✅ Support the sales team in understanding brand strategy, promotional cadence, and terminal standards.

ASSUMPTION: This role requires a strong understanding of trade marketing principles, data analysis, and sales execution strategies.

🎯 Required Qualifications

Education: Bachelor's degree or above in Marketing, Economics, Management, or a related field.

Experience: At least 3 years of experience in sales, marketing, or channel-related roles within the fast-moving consumer goods industry.

Required Skills:

• Proficient in data analysis tools and software.
• Strong analytical and logical judgment skills.
• Excellent business acumen and insight.
• Fluent in Chinese and English.
• Strong cross-functional collaboration skills.
• Ability to adapt to frequent regional travel and have clear target orientation and execution capabilities.

Preferred Skills:

• Experience in trade marketing or category management roles.
• Familiarity with various main channels (modern channels, traditional channels, e-commerce, membership stores, etc.) and their respective consumer behavior differences.

ASSUMPTION: Candidates with experience in trade marketing or category management roles will have a competitive advantage in this position.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level trade marketing roles in China, the estimated salary range for this position is ¥250,000 - ¥350,000 per year.

Benefits:

• Competitive benefits package.
• Opportunities for professional growth and development.
• Dynamic and inclusive work environment.

Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break). Overtime may be required based on business needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the food and beverage manufacturing industry, with a focus on snacks, including biscuits, chocolate, candy, and gum, as well as beverages.

Company Size: Mondelēz International is a large multinational corporation with over 80,000 employees worldwide. As a large company, it offers extensive resources and opportunities for career growth.

Founded: Mondelēz International was founded in 2012, following the spin-off of the Kraft Foods Group's global snacks business. However, its history can be traced back to the early 20th century through its predecessor companies, such as Kraft Foods and Nabisco.

Company Description:

• Mondelēz International is a global leader in the snacking industry, with iconic brands like Oreo, Cadbury, Milka, and Toblerone.
• The company is committed to empowering people to snack right by offering the right snack for the right moment, made the right way.
• Mondelēz International is an equal opportunity employer, committed to fostering a diverse and inclusive work environment.

Company Specialties:

• Snack food manufacturing and distribution.
• Brand management and marketing.
• Global operations and supply chain management.

Company Website: www.mondelezinternational.com

ASSUMPTION: Mondelēz International's extensive global presence and strong brand portfolio provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Trade Marketing Planning Supervisor will report directly to the Regional Trade Marketing Manager and work closely with cross-functional teams, including sales, category management, and consumer & shopper marketing.

Work Arrangement: This is an on-site position based in Guangzhou, China, with frequent regional travel required.

Growth Opportunities:

• Progression to senior trade marketing roles or category management positions.
• Expansion into other regions or functional areas within the company.
• Development of leadership and management skills through mentoring and training programs.

ASSUMPTION: Successful candidates in this role will have strong growth potential within Mondelēz International's global organization.

🌍 Location & Work Environment

Office Type: Mondelēz International's office in Guangzhou is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Sales Office – Liwan District, Guangzhou, China

Geographic Context:

• Guangzhou is the capital and most populous city of Guangdong Province in southern China.
• It is a major hub for trade, finance, logistics, and transportation, with a subtropical monsoon climate.
• The city is known for its rich history, vibrant culture, and diverse culinary scene.

Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break. Overtime may be required based on business needs.

ASSUMPTION: Guangzhou's dynamic business environment and cultural diversity offer unique opportunities for professional growth and personal enrichment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• On-site or virtual interview with the hiring manager and relevant team members to discuss the role, responsibilities, and expectations.
• Background check and reference verification for the final candidate.

Key Assessment Areas:

• Data analysis and problem-solving skills.
• Communication and collaboration skills.
• Understanding of trade marketing principles and sales execution strategies.
• Adaptability to frequent regional travel and changing work priorities.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of trade marketing principles and data analysis tools in your application materials.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication style, and cultural fit.

ATS Keywords: Trade Marketing, Data Analysis, Sales Execution, Channel Insights, Promotional Strategy, Team Collaboration, Market Research, Resource Allocation, Performance Tracking, Business Insight, Bilingual Communication, Consumer Behavior, Project Management, Strategic Planning, Forecasting, ROI Analysis

ASSUMPTION: Mondelēz International's application process is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Data analysis tools (e.g., Excel, Power BI, Tableau).
• Project management software (e.g., Microsoft Project, Asana, Trello).
• Collaboration platforms (e.g., Microsoft Teams, Slack, Google Workspace).

ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Love our Consumers and Brands: We put consumers and our iconic brands at the heart of everything we do.
• Grow Every Day: We embrace a growth mindset, continuously seeking new opportunities to learn and improve.
• Do What's Right: We act with integrity, always doing the right thing for our consumers, our people, and our planet.

Work Style:

• Collaborative: We work together across functions, regions, and levels to drive business growth.
• Agile: We adapt quickly to changing market dynamics and consumer preferences.
• Inclusive: We foster an inclusive work environment where everyone feels valued and respected.

Self-Assessment Questions:

• How do you demonstrate your love for consumers and brands in your daily work?
• Can you provide an example of a time when you had to adapt quickly to a changing situation, and how did you approach it?
• How do you ensure that you are working effectively with diverse teams and stakeholders?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Mondelēz International's values and work style.

⚠️ Potential Challenges

• Frequent regional travel may require candidates to be away from home for extended periods.
• The role may involve working with multiple stakeholders, requiring strong communication and collaboration skills.
• Candidates may face competition from internal candidates for this role.
• Guangzhou's dynamic business environment may present unique challenges and opportunities for professional growth.

ASSUMPTION: Prospective candidates should carefully consider these potential challenges and assess their ability to thrive in a fast-paced, collaborative work environment.

📈 Similar Roles Comparison

• Compared to other trade marketing roles, this position places a stronger emphasis on data analysis and resource allocation.
• In the fast-moving consumer goods industry, this role requires a deeper understanding of channel insights and consumer behavior trends.
• Career progression in this role may lead to senior trade marketing or category management positions, with potential expansion into other regions or functional areas.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.

📝 Sample Projects

• Developing a data-driven sales execution plan to improve conversion rates in a key channel.
• Analyzing channel category/brand performance to identify growth opportunities and optimize resource allocation.
• Adjusting national activity plans for regional markets to maximize local execution and ROI.

ASSUMPTION: These sample projects illustrate the data-driven, strategic approach required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging trade marketing project you've worked on, and how you approached it?
• How do you collaborate with cross-functional teams to develop and execute successful promotional strategies?
• How do you ensure that your activities align with the company's brand strategy and consumer insights?
• What opportunities are there for professional growth and development within the trade marketing function and the company as a whole?
• How does the company support work-life balance for employees, particularly those who travel frequently for their role?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on trade marketing, data analysis, and sales execution.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication style, and cultural fit.
• If invited for an on-site or virtual interview, research the company and the role to demonstrate your enthusiasm and understanding.
• Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.