Trade Marketing & PR Manager

📌 Core Information - Job Title: Trade Marketing & PR Manager - Company: Astro - Location: Bangsar South, Malaysia - Job Type: Full-Time - Category: Entertainment Providers - Date Posted: April 8, 2025 - Experience Level: 5-10 years - Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and executing B2B trade marketing campaigns to enhance the company's reputation. - Positioning Astro as a thought leader in the media and advertising industry. - Managing PR strategies to increase the company's visibility in trade media and industry publications. - Planning and executing industry events, sponsorships, and networking opportunities. - Creating marketing content, including whitepapers, blog posts, and thought leadership pieces. - Collaborating with internal teams and stakeholders to support lead generation and client retention efforts. ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams and stakeholders. A background in B2B marketing, trade marketing, corporate communications, or PR within the advertising or media industries is preferred. 📋 Key Responsibilities - Trade Marketing & Industry Positioning: - Develop and execute B2B trade marketing campaigns. - Position Astro as a thought leader in the media and advertising industry. - Ensure consistent brand messaging and positioning across all trade marketing materials. - Work with sales and business development teams to create compelling marketing collateral. - Public Relations & Corporate Communications: - Develop and manage PR strategies to increase Astro's visibility in trade media and industry publications. - Build and maintain strong relationships with journalists, editors, and key media contacts. - Craft press releases, opinion pieces, and industry reports to highlight Astro's expertise and innovations. - Act as the company spokesperson when required. - Industry Events & Sponsorships: - Plan and execute trade events, sponsorships, and industry networking opportunities. - Manage Astro's participation in advertising and media industry conferences, awards, and trade expos. - Organize client engagement events, thought leadership panels, and speaking opportunities for company executives. - Marketing Communications & Content Strategy: - Create B2B marketing content, including whitepapers, blog posts, newsletters, and thought leadership pieces. - Develop case studies and success stories showcasing campaign effectiveness and industry expertise. - Work with the digital marketing team to enhance Astro's LinkedIn and B2B digital presence. - Stakeholder Collaboration & Internal Support: - Work closely with the sales and business teams to support lead generation and client retention efforts. - Collaborate with product and campaign teams to market new advertising solutions and services effectively. - Manage relationships with agencies, creative partners, and external vendors to execute trade marketing campaigns. - Monitor market trends, competitor activities, and industry developments, providing strategic recommendations. ASSUMPTION: This role requires strong project management skills, the ability to multitask, and a proactive approach to staying informed about industry trends and developments. 🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Communications, or a related field. - Experience: 5-8 years of experience in B2B marketing, trade marketing, corporate communications, or PR, preferably in the advertising or media industries. - Required Skills: - Proven track record in executing successful trade marketing and PR strategies. - Strong writing and content creation skills for PR, press releases, and thought leadership articles. - Experience in event planning, sponsorships, and industry networking. - Strong stakeholder management, negotiation, and relationship-building skills. - Ability to work with media, agencies, and industry bodies to enhance brand visibility. - Proficiency in marketing tools, CRM, digital advertising, and social media (LinkedIn, trade platforms, etc.). Preferred Skills: - Experience in the entertainment or broadcasting industry. - Familiarity with the Malaysian media landscape. - Bilingual or multilingual skills. ASSUMPTION: Candidates with experience in the entertainment or broadcasting industry may have a better understanding of Astro's business and target audience. 💰 Compensation & Benefits - Salary Range: RM 150,000 - RM 200,000 per annum (Based on experience and industry standards for similar roles in Malaysia) - Benefits: - Competitive benefits package. - Opportunities for career advancement within the company. - Good performance is always rewarded accordingly. - Working Hours: Full-time, Monday to Friday, with occasional weekend work for events and conferences. ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Malaysia, considering the required experience level and the company's size. 📌 Applicant Insights 🔍 Company Context - Industry: Entertainment Providers - Company Size: 1,001-5,000 employees - Founded: 1996 (as a private company, later listed on the Kuala Lumpur Stock Exchange in 1997) - Company Description: Astro is Malaysia's leading content and entertainment company, serving 5.6 million homes, 8,000 enterprises, 17.5 million weekly radio listeners, 14.0 million digital monthly unique visitors, and 3.2 million shoppers across its TV, radio, digital, and commerce platforms. - Company Specialties: Home satellite television, content, consumer digital, streaming, e-commerce, esports, radio, digital media, and production. Company Website: Astro Careers ASSUMPTION: Astro's diverse range of platforms and services offers applicants a unique opportunity to work in various aspects of the entertainment and media industry. 📊 Role Analysis - Career Level: Mid-level to senior management - Reporting Structure: This role reports directly to the Vice President of Marketing and Communications. - Work Arrangement: On-site, with occasional remote work for events and conferences. - Growth Opportunities: - Potential career progression within the marketing and communications department. - Opportunities to work on cross-functional projects and gain exposure to different aspects of the business. ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in marketing and communications within the entertainment industry. 🌍 Location & Work Environment - Office Type: Modern, collaborative office space with state-of-the-art facilities. - Office Location: All Asia Broadcast Centre, Technology Park Malaysia, Bukit Jalil, Kuala Lumpur, 57000, MY - Geographic Context: Bangsar South is a bustling commercial district in Kuala Lumpur, offering easy access to public transportation, shopping, dining, and entertainment options. - Work Schedule: Full-time, Monday to Friday, with occasional weekend work for events and conferences. ASSUMPTION: The modern office environment and convenient location provide an attractive work setting for applicants. 💼 Interview & Application Insights - Typical Process: Online application submission → Phone or video screening → In-person or virtual interview with the hiring manager and relevant team members → Final decision. - Key Assessment Areas: Strategic thinking, communication skills, event planning, stakeholder management, and industry knowledge. - Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Showcase your understanding of Astro's business and the Malaysian media landscape. - Prepare examples of successful trade marketing campaigns and PR initiatives you've led or contributed to. ATS Keywords: B2B marketing, trade marketing, corporate communications, public relations, event planning, sponsorships, stakeholder management, content creation, digital marketing, social media, market trends analysis, campaign effectiveness, brand visibility, creative collaboration. ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, communication skills, and relevant industry experience in their application materials. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - CRM software (e.g., Salesforce, HubSpot) - Marketing automation tools (e.g., Marketo, Hootsuite) - Event planning and management software (e.g., Cvent, Eventbrite) - Design tools (e.g., Adobe Creative Suite, Canva) ASSUMPTION: Proficiency in relevant marketing and event management tools is essential for this role. 👔 Cultural Fit Considerations - Company Values: Vibrant and energetic office culture, opportunities for career advancement, good performance rewarded accordingly. - Work Style: Collaborative, fast-paced, and dynamic environment, with a focus on strong stakeholder management and relationship-building skills. - Self-Assessment Questions: - How do you align with Astro's company values and work style? - How comfortable are you working in a fast-paced, collaborative environment? - How do you approach building and maintaining strong relationships with stakeholders? ASSUMPTION: Applicants should assess their fit with Astro's company culture and work style, as well as their ability to thrive in a collaborative, fast-paced environment. ⚠️ Potential Challenges - Managing multiple projects and deadlines simultaneously. - Balancing the demands of various stakeholders, including internal teams, clients, and media contacts. - Keeping up with industry trends and developments in the fast-paced entertainment and media landscape. - Occasional weekend work for events and conferences. ASSUMPTION: Applicants should be prepared to manage multiple priorities, work effectively under pressure, and be adaptable to the dynamic nature of the entertainment industry. 📈 Similar Roles Comparison - How this role differs from related positions: This role focuses specifically on B2B marketing and PR for Astro, while related roles may have a broader scope or focus on consumer marketing. - Industry-specific context: The entertainment and media industry is highly competitive and fast-paced, with a strong emphasis on innovation and adaptability. - Career path comparison: This role can lead to career progression within the marketing and communications department or provide a stepping stone to other roles within Astro's diverse range of platforms and services. ASSUMPTION: Applicants should consider how this role aligns with their career goals and long-term aspirations within the entertainment and media industry. 📝 Sample Projects - Developing and executing a successful B2B trade marketing campaign to launch a new advertising solution. - Managing Astro's participation in a major industry conference, including securing speaking engagements and coordinating event logistics. - Creating a thought leadership article series to position Astro as an industry expert in a specific area of expertise. ASSUMPTION: Applicants should be prepared to provide specific examples of their experience and achievements in relevant projects during the interview process. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 30, 60, and 90 days? - How does this role contribute to Astro's overall business strategy and growth objectives? - What are the most challenging aspects of this role, and how have previous incumbents approached them? - How does Astro support the professional development and growth of its employees? - What are the key performance indicators (KPIs) for this role, and how are they measured? ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and Astro's business, as well as their commitment to driving results and contributing to the company's success. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link. - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Prepare examples of successful trade marketing campaigns and PR initiatives you've led or contributed to. - Follow up with a polite email inquiry two weeks after submitting your application, if you haven't heard back. - Prepare for interviews by researching Astro's business, industry trends, and the specific requirements of this role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.