Trade Marketing Professional

📌 Core Information

🔹 Job Title: Trade Marketing Professional

🔹 Company: Barilla Hellas A.E.

🔹 Location: Athens, Central Athens, Greece

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Trade Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing trade marketing activities to drive business growth
• Collaborating with sales teams to manage promotional activations and category development plans
• Analyzing market share and identifying sales opportunities
• Conducting shopper research and incorporating insights into business development planning
• Working with cross-functional teams to deliver category development plans and promotional strategies

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to manage multiple tasks and projects simultaneously.

📋 Key Responsibilities

✅ Develop and implement trade marketing activities to drive business growth

✅ Collaborate with sales teams to manage promotional activations and category development plans

✅ Analyze market share and identify sales opportunities

✅ Conduct shopper research and incorporate insights into business development planning

✅ Work with cross-functional teams to deliver category development plans and promotional strategies

✅ Present business evolution and category development plans to influence customer commitment

✅ Manage promotional planning and coordination

✅ Evaluate promotional activities and conduct business reviews with sales teams

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive business growth.

🎯 Required Qualifications

Education: Master's degree in Engineering, Business, Finance, or Marketing Studies

Experience: 2-4 years of experience in Trade Marketing, Marketing, or Sales function (preferably in FMCG)

Required Skills:

• Strong quantitative and analytical skills
• Strategic vision and ability to manage complex tasks
• Project management skills and "can do" attitude
• Strong communication and influencing skills
• Fluency in Greek and Business English
• IT literacy (MS Office), experience in SAP would be a plus

Preferred Skills:

• Experience in the food industry or relevant sector
• Knowledge of the Greek market and consumer behavior

ASSUMPTION: Candidates should have a strong academic background and relevant work experience in trade marketing or a related field. Fluency in Greek and Business English is essential for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (estimate based on industry standards for 2-5 years of experience in Greece)

Benefits:

• Hybrid work arrangement
• Opportunities for professional growth and development
• Competitive salary and benefits package

Working Hours: Full-time, Monday to Friday, with flexibility for occasional remote work

ASSUMPTION: The salary range is an estimate based on industry standards for this role and experience level in Greece. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Manufacturing

Company Size: 5,001-10,000 employees (global), small team in Greece

Founded: 1877, with operations in Greece since 1998

Company Description:

• Barilla is an Italian family-owned food company with a strong commitment to quality and innovation
• The company offers a wide range of products, including pasta, ready-made sauces, bakery products, and crispbreads
• Barilla Hellas is the Greek subsidiary of the Barilla Group, focusing on the Greek market

Company Specialties:

• Pasta production
• Ready-made sauces
• Bakery products
• Crispbreads
• Trade marketing and sales

Company Website: http://www.barillagroup.com

ASSUMPTION: Barilla Hellas operates as a subsidiary of the global Barilla Group, focusing on the Greek market and offering a range of food products to consumers.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: Reports directly to the Trade Marketing Manager

Work Arrangement: Hybrid, with a mix of remote and on-site work

Growth Opportunities:

• Progression to a senior role within the trade marketing department
• Expansion into other areas of the business, such as sales or marketing
• International assignments within the Barilla Group

ASSUMPTION: This role offers opportunities for professional growth and development within the trade marketing department and the broader Barilla Group.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Athens, Greece

Geographic Context:

• Athens is the capital and largest city of Greece, with a population of over 660,000 people
• The city is known for its rich history, vibrant culture, and diverse food scene
• Athens offers a mix of urban and suburban living options, with easy access to beaches and natural surroundings

Work Schedule: Full-time, Monday to Friday, with flexibility for occasional remote work

ASSUMPTION: The office is located in a modern, collaborative workspace, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the department head or other relevant stakeholders
• Job offer and onboarding

Key Assessment Areas:

• Analytical and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with company values
• Domain knowledge and relevant experience

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a collaborative environment
• Research the company and industry to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Trade Marketing, Promotional Planning, Market Share Analysis, Shopper Research, Project Management, Analytical Skills, Communication Skills, Influencing Skills, Strategic Vision, Sales Coordination, Business Development, Volume Target Estimation, Merchandising Standards, Assortment Analysis, IT Literacy, SAP Experience

ASSUMPTION: The application process for this role is likely to involve several stages, including an initial screening, interviews with relevant stakeholders, and a final job offer.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• SAP
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with SAP. Experience with project management and data analysis tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Trust
• Courage
• Intellectual curiosity
• Passion

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change
• Committed to sustainability and social responsibility

Self-Assessment Questions:

• Do you align with Barilla's core values, and how have you demonstrated these in your previous roles?
• How do you approach working in a collaborative, team-oriented environment, and can you provide an example of a successful team project you've led or contributed to?
• How do you stay adaptable and open to change in a dynamic work environment, and can you share an example of a time when you had to pivot or adjust your approach to meet new challenges?

ASSUMPTION: Barilla places a strong emphasis on cultural fit and alignment with the company's core values. Candidates should be prepared to demonstrate their fit with the company culture and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple tasks and projects simultaneously
• Working with cross-functional teams and stakeholders with varying priorities and expectations
• Adapting to a dynamic and changing market landscape
• Balancing strategic planning with day-to-day tactical execution
• Navigating a large, global organization with a smaller local team

ASSUMPTION: This role presents both opportunities and challenges, requiring strong organizational skills, adaptability, and the ability to manage multiple priorities and stakeholders effectively.

📈 Similar Roles Comparison

• Trade Marketing Manager vs. Trade Marketing Professional: The Trade Marketing Manager role involves more strategic planning, team leadership, and budget management, while the Trade Marketing Professional role focuses more on tactical execution, project management, and day-to-day operations
• Trade Marketing vs. Brand Marketing: Trade Marketing focuses on driving sales and market share through promotional activities and category management, while Brand Marketing focuses on building brand awareness and equity through advertising, content marketing, and other brand-building initiatives
• Trade Marketing vs. Sales: Trade Marketing works closely with sales teams to drive business growth through promotional activations and category development plans, while Sales focuses on direct customer engagement, account management, and revenue generation

ASSUMPTION: This role is distinct from similar roles in the marketing and sales functions, with a unique focus on driving business growth through trade marketing activities and collaborative partnerships with sales teams.

📝 Sample Projects

• Developing and implementing a successful promotional campaign that drives sales and market share growth for a specific product category
• Conducting shopper research and incorporating insights into a category development plan that enhances customer value and drives business growth
• Managing a cross-functional team to deliver a category development plan that optimizes assortment, merchandising, and promotional strategies to drive sales and market share growth

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Trade Marketing Professional role, focusing on strategic planning, data analysis, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the trade marketing department and how this role fits into the broader organization?
• How does the company support the professional growth and development of its employees, particularly in the trade marketing function?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company approach cross-functional collaboration, and what are the expectations for this role in working with sales teams and other stakeholders?
• What are the key challenges facing the trade marketing department and the broader business, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, particularly in trade marketing, market analysis, and project management
• Prepare for the interview by researching the company, industry, and role, and practicing your responses to common interview questions
• Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role
• If selected for an interview, be prepared to discuss your relevant experiences, skills, and alignment with the company's values and culture

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.