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Trade Marketing / Regional Channel Manager

Whirlpool
Full-time
On-site
Remote
πŸͺ Trade Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Trade Marketing / Regional Channel Manager

πŸ”Ή Company: Whirlpool

πŸ”Ή Location: SΓ£o Paulo, SP, Brazil

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Trade Marketing

πŸ”Ή Date Posted: 2025-07-07

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (4 days in-office)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing regional channel strategies to drive sell-out objectives
  • Managing promotional calendars and ensuring execution in retail stores
  • Analyzing sales productivity and generating insights to improve performance
  • Collaborating with commercial teams, retailers, and agencies to execute campaigns
  • Leading a team and fostering a culture of ownership and proactivity

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic and fast-paced environment.

πŸ“‹ Key Responsibilities

βœ… Develop and implement regional channel strategies aligned with national objectives

βœ… Manage promotional calendars and ensure execution in retail stores, achieving sales targets

βœ… Analyze sales productivity by store, SKU, and region, generating insights and action plans

βœ… Ensure correct distribution and exposure of Brastemp and Consul product portfolios in retail stores

βœ… Create and execute 360Β° campaigns in collaboration with agencies and internal teams

βœ… Plan and conduct training sessions for sales teams and promoters

βœ… Act as a bridge between commercial teams, agencies, and retailers, fostering collaboration and efficiency

βœ… Lead weekly meetings with company leadership to manage sell-out PDCA for all categories in the regional channel

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Administration, Marketing, Engineering, or related fields

Experience: Proven experience (5-10 years) in Trade Marketing, Sales, or Product Categories

Required Skills:

  • Excellent analytical skills and data-driven decision-making
  • Proven leadership and team management experience
  • Strong communication and influencing abilities
  • Proactivity, autonomy, and ownership mindset
  • Fluency in Portuguese (both written and spoken)

Preferred Skills:

  • Previous experience in consumer goods or electrodomestic industry
  • Strategic vision and ability to think outside the box
  • Proven ability to work in a fast-paced, dynamic environment

ASSUMPTION: Candidates with a strong background in data analysis, strategic planning, and team leadership will be best suited for this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a mid-level Trade Marketing role in SΓ£o Paulo, Brazil, the estimated salary range is R$ 15,000 - R$ 20,000 per month (gross).

Benefits:

  • One day of remote work per week
  • Flexible working hours
  • Casual dress code
  • Transportation voucher or parking
  • Meal voucher
  • On-site meals
  • Health and dental plans
  • Life insurance
  • Private pension
  • Employee assistance program
  • Childcare assistance
  • Two weeks of remote work from anywhere after 5 years of service
  • Extended parental leave
  • Product and insurance discounts

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Whirlpool is a leading global manufacturer of home appliances, operating in the consumer goods sector.

Company Size: Whirlpool has over 10,000 employees in Brazil and is a large, multinational corporation.

Founded: Whirlpool was founded in 1911 and has a rich history in the home appliance industry.

Company Description:

  • Whirlpool is committed to improving life at home by delivering innovative, high-quality products and experiences
  • The company values integrity, respect, inclusion & diversity, one Whirlpool, and the spirit of winning
  • Whirlpool is dedicated to being the best kitchen and laundry company, constantly pursuing improvements in life at home

Company Specialties:

  • Brand leadership
  • Product leadership
  • Operational excellence
  • People excellence
  • Innovation
  • Manufacturing
  • Diversity & inclusion
  • Social responsibility
  • Environmental sustainability
  • Marketing

Company Website: Whirlpool Corporation

ASSUMPTION: Whirlpool's large size and global presence offer opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth into senior roles within the company.

Reporting Structure: The Trade Marketing / Regional Channel Manager reports directly to the Marketing Director and leads a team of channel marketing specialists.

Work Arrangement: This role follows a hybrid work arrangement, with 4 days in the office and one day of remote work per week.

Growth Opportunities:

  • Progression into senior marketing roles within Whirlpool
  • Expansion of responsibilities to cover additional regions or product categories
  • Transition into other functional areas, such as sales or product management

ASSUMPTION: Successful candidates will have a strong track record of career progression and a clear vision for their long-term goals within the company.

🌍 Location & Work Environment

Office Type: Whirlpool's SΓ£o Paulo office is a modern, collaborative workspace with on-site amenities, such as a cafeteria, beauty salon, and banking services.

Office Location(s): The office is located approximately 15 minutes from the SacomΓ’ station on the Green Line of the SΓ£o Paulo Metro.

Geographic Context:

  • SΓ£o Paulo is the largest city in Brazil and the Americas, with a vibrant cultural scene and numerous entertainment options
  • The city offers a diverse range of neighborhoods, each with its unique character and amenities
  • SΓ£o Paulo has a subtropical climate, with mild winters and warm, humid summers

Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 6:00 PM, allowing employees to balance their personal and professional lives.

ASSUMPTION: The hybrid work arrangement and flexible work schedule provide a good work-life balance for employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth behavioral and technical interviews
  • Final round with senior leadership
  • Background check and onboarding

Key Assessment Areas:

  • Analytical skills and data-driven decision-making
  • Leadership and team management abilities
  • Communication and influencing skills
  • Strategic thinking and problem-solving
  • Cultural fit and alignment with Whirlpool's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of your analytical skills, leadership experiences, and strategic thinking
  • Research Whirlpool's company culture and values to demonstrate your cultural fit
  • Prepare questions to ask the interviewer about the role, team, and company

ATS Keywords: Trade Marketing, Regional Channel, Sell-Out, Promotional Planning, Data Analysis, Team Leadership, Consumer Goods, Retail Management, Market Analysis, Collaboration, Problem Solving

ASSUMPTION: Whirlpool's recruitment process is thorough and competitive, with a strong focus on cultural fit and technical skills.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello)
  • Communication and collaboration platforms (e.g., Microsoft Teams, Slack)
  • CRM and marketing automation tools (e.g., Salesforce, HubSpot)

ASSUMPTION: Proficiency in Microsoft Office Suite and data analysis tools is essential for this role, while experience with other tools is a plus.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity: Uphold ethical standards and act with honesty and transparency
  • Respect: Value and appreciate the diversity of individuals and their contributions
  • Inclusion & Diversity: Foster an inclusive environment where everyone feels valued and respected
  • One Whirlpool: Collaborate and work together towards common goals
  • The Spirit of Winning: Strive for excellence and continuous improvement

Work Style:

  • Data-driven and analytical
  • Collaborative and team-oriented
  • Adaptable and responsive to change
  • Proactive and autonomous
  • Customer-focused and results-driven

Self-Assessment Questions:

  • How do you demonstrate integrity in your professional and personal life?
  • Can you provide an example of a time when you showed respect for a diverse team or individual?
  • How do you balance data-driven decision-making with strategic thinking and creativity?
  • Can you describe a situation where you had to adapt to significant changes in your work environment?
  • How do you prioritize and manage multiple projects and deadlines effectively?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Whirlpool's values and work style, with a clear understanding of the company's mission and culture.

⚠️ Potential Challenges

  • Managing a large and diverse team with varying levels of experience and expertise
  • Balancing multiple priorities and projects with tight deadlines
  • Navigating a large, matrixed organization with multiple stakeholders
  • Adapting to changes in the market and consumer behavior
  • Working in a fast-paced, dynamic environment with a high degree of uncertainty

ASSUMPTION: These challenges require strong leadership, adaptability, and strategic thinking to overcome successfully.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Trade Marketing roles, this position has a stronger focus on regional channel strategy and sell-out objectives
  • In the consumer goods industry, this role offers a unique blend of strategic planning, data analysis, and team leadership
  • Career progression in this role may lead to senior marketing or general management positions within Whirlpool

ASSUMPTION: This role offers a unique combination of strategic and tactical responsibilities, with opportunities for career growth and development.

πŸ“ Sample Projects

  • Developing and implementing a regional promotional calendar to drive sell-out objectives
  • Analyzing sales productivity data to identify trends and optimize retail store performance
  • Creating and executing a 360Β° campaign to launch a new product line in the regional channel
  • Managing a team to conduct regular store checks and ensure correct product distribution and exposure
  • Collaborating with agencies and internal teams to develop and execute training sessions for sales teams and promoters

ASSUMPTION: These projects demonstrate the range of responsibilities and required skills for the Trade Marketing / Regional Channel Manager role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics for this role?
  • How does this role collaborate with other departments and functions within Whirlpool?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Whirlpool support the professional development and growth of its employees?
  • What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Whirlpool Careers website
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your analytical skills, leadership experiences, and strategic thinking
  • Research Whirlpool's company culture and values to demonstrate your cultural fit
  • Prepare questions to ask the interviewer about the role, team, and company
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.