π Core Information
πΉ Job Title: Trade Marketing / Regional Channel Manager
πΉ Company: Whirlpool
πΉ Location: SΓ£o Paulo, SP, Brazil
πΉ Job Type: Full-Time
πΉ Category: Trade Marketing
πΉ Date Posted: 2025-07-07
πΉ Experience Level: 5-10 years
πΉ Remote Status: Hybrid (4 days in-office)
π Job Overview
Key aspects of this role include:
- Developing and implementing regional channel strategies to drive sell-out objectives
- Managing promotional calendars and ensuring execution in retail stores
- Analyzing sales productivity and generating insights to improve performance
- Collaborating with commercial teams, retailers, and agencies to execute campaigns
- Leading a team and fostering a culture of ownership and proactivity
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic and fast-paced environment.
π Key Responsibilities
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Develop and implement regional channel strategies aligned with national objectives
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Manage promotional calendars and ensure execution in retail stores, achieving sales targets
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Analyze sales productivity by store, SKU, and region, generating insights and action plans
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Ensure correct distribution and exposure of Brastemp and Consul product portfolios in retail stores
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Create and execute 360Β° campaigns in collaboration with agencies and internal teams
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Plan and conduct training sessions for sales teams and promoters
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Act as a bridge between commercial teams, agencies, and retailers, fostering collaboration and efficiency
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Lead weekly meetings with company leadership to manage sell-out PDCA for all categories in the regional channel
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
π― Required Qualifications
Education: Bachelor's degree in Administration, Marketing, Engineering, or related fields
Experience: Proven experience (5-10 years) in Trade Marketing, Sales, or Product Categories
Required Skills:
- Excellent analytical skills and data-driven decision-making
- Proven leadership and team management experience
- Strong communication and influencing abilities
- Proactivity, autonomy, and ownership mindset
- Fluency in Portuguese (both written and spoken)
Preferred Skills:
- Previous experience in consumer goods or electrodomestic industry
- Strategic vision and ability to think outside the box
- Proven ability to work in a fast-paced, dynamic environment
ASSUMPTION: Candidates with a strong background in data analysis, strategic planning, and team leadership will be best suited for this role.
π° Compensation & Benefits
Salary Range: Based on industry standards for a mid-level Trade Marketing role in SΓ£o Paulo, Brazil, the estimated salary range is R$ 15,000 - R$ 20,000 per month (gross).
Benefits:
- One day of remote work per week
- Flexible working hours
- Casual dress code
- Transportation voucher or parking
- Meal voucher
- On-site meals
- Health and dental plans
- Life insurance
- Private pension
- Employee assistance program
- Childcare assistance
- Two weeks of remote work from anywhere after 5 years of service
- Extended parental leave
- Product and insurance discounts
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation.
π Applicant Insights
π Company Context
Industry: Whirlpool is a leading global manufacturer of home appliances, operating in the consumer goods sector.
Company Size: Whirlpool has over 10,000 employees in Brazil and is a large, multinational corporation.
Founded: Whirlpool was founded in 1911 and has a rich history in the home appliance industry.
Company Description:
- Whirlpool is committed to improving life at home by delivering innovative, high-quality products and experiences
- The company values integrity, respect, inclusion & diversity, one Whirlpool, and the spirit of winning
- Whirlpool is dedicated to being the best kitchen and laundry company, constantly pursuing improvements in life at home
Company Specialties:
- Brand leadership
- Product leadership
- Operational excellence
- People excellence
- Innovation
- Manufacturing
- Diversity & inclusion
- Social responsibility
- Environmental sustainability
- Marketing
Company Website: Whirlpool Corporation
ASSUMPTION: Whirlpool's large size and global presence offer opportunities for career growth and development.
π Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth into senior roles within the company.
Reporting Structure: The Trade Marketing / Regional Channel Manager reports directly to the Marketing Director and leads a team of channel marketing specialists.
Work Arrangement: This role follows a hybrid work arrangement, with 4 days in the office and one day of remote work per week.
Growth Opportunities:
- Progression into senior marketing roles within Whirlpool
- Expansion of responsibilities to cover additional regions or product categories
- Transition into other functional areas, such as sales or product management
ASSUMPTION: Successful candidates will have a strong track record of career progression and a clear vision for their long-term goals within the company.
π Location & Work Environment
Office Type: Whirlpool's SΓ£o Paulo office is a modern, collaborative workspace with on-site amenities, such as a cafeteria, beauty salon, and banking services.
Office Location(s): The office is located approximately 15 minutes from the SacomΓ’ station on the Green Line of the SΓ£o Paulo Metro.
Geographic Context:
- SΓ£o Paulo is the largest city in Brazil and the Americas, with a vibrant cultural scene and numerous entertainment options
- The city offers a diverse range of neighborhoods, each with its unique character and amenities
- SΓ£o Paulo has a subtropical climate, with mild winters and warm, humid summers
Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 6:00 PM, allowing employees to balance their personal and professional lives.
ASSUMPTION: The hybrid work arrangement and flexible work schedule provide a good work-life balance for employees.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with senior leadership
- Background check and onboarding
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Leadership and team management abilities
- Communication and influencing skills
- Strategic thinking and problem-solving
- Cultural fit and alignment with Whirlpool's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your analytical skills, leadership experiences, and strategic thinking
- Research Whirlpool's company culture and values to demonstrate your cultural fit
- Prepare questions to ask the interviewer about the role, team, and company
ATS Keywords: Trade Marketing, Regional Channel, Sell-Out, Promotional Planning, Data Analysis, Team Leadership, Consumer Goods, Retail Management, Market Analysis, Collaboration, Problem Solving
ASSUMPTION: Whirlpool's recruitment process is thorough and competitive, with a strong focus on cultural fit and technical skills.
π οΈ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration platforms (e.g., Microsoft Teams, Slack)
- CRM and marketing automation tools (e.g., Salesforce, HubSpot)
ASSUMPTION: Proficiency in Microsoft Office Suite and data analysis tools is essential for this role, while experience with other tools is a plus.
π Cultural Fit Considerations
Company Values:
- Integrity: Uphold ethical standards and act with honesty and transparency
- Respect: Value and appreciate the diversity of individuals and their contributions
- Inclusion & Diversity: Foster an inclusive environment where everyone feels valued and respected
- One Whirlpool: Collaborate and work together towards common goals
- The Spirit of Winning: Strive for excellence and continuous improvement
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Proactive and autonomous
- Customer-focused and results-driven
Self-Assessment Questions:
- How do you demonstrate integrity in your professional and personal life?
- Can you provide an example of a time when you showed respect for a diverse team or individual?
- How do you balance data-driven decision-making with strategic thinking and creativity?
- Can you describe a situation where you had to adapt to significant changes in your work environment?
- How do you prioritize and manage multiple projects and deadlines effectively?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Whirlpool's values and work style, with a clear understanding of the company's mission and culture.
β οΈ Potential Challenges
- Managing a large and diverse team with varying levels of experience and expertise
- Balancing multiple priorities and projects with tight deadlines
- Navigating a large, matrixed organization with multiple stakeholders
- Adapting to changes in the market and consumer behavior
- Working in a fast-paced, dynamic environment with a high degree of uncertainty
ASSUMPTION: These challenges require strong leadership, adaptability, and strategic thinking to overcome successfully.
π Similar Roles Comparison
- Compared to other Trade Marketing roles, this position has a stronger focus on regional channel strategy and sell-out objectives
- In the consumer goods industry, this role offers a unique blend of strategic planning, data analysis, and team leadership
- Career progression in this role may lead to senior marketing or general management positions within Whirlpool
ASSUMPTION: This role offers a unique combination of strategic and tactical responsibilities, with opportunities for career growth and development.
π Sample Projects
- Developing and implementing a regional promotional calendar to drive sell-out objectives
- Analyzing sales productivity data to identify trends and optimize retail store performance
- Creating and executing a 360Β° campaign to launch a new product line in the regional channel
- Managing a team to conduct regular store checks and ensure correct product distribution and exposure
- Collaborating with agencies and internal teams to develop and execute training sessions for sales teams and promoters
ASSUMPTION: These projects demonstrate the range of responsibilities and required skills for the Trade Marketing / Regional Channel Manager role.
β Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role collaborate with other departments and functions within Whirlpool?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Whirlpool support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the Whirlpool Careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your analytical skills, leadership experiences, and strategic thinking
- Research Whirlpool's company culture and values to demonstrate your cultural fit
- Prepare questions to ask the interviewer about the role, team, and company
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.