📌 Core Information
🔹 Job Title: Trade Marketing Specialist
🔹 Company: Logitech
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Full-Time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving retail marketing strategies and channel development for Logitech Indonesia
- Creating and implementing in-store merchandising plans to boost product visibility
- Collaborating with cross-functional teams to develop and execute retail plans
- Analyzing performance and adjusting trade activities to meet market trends
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on retail marketing and channel development.
📋 Key Responsibilities
✅ Lead trade marketing efforts to develop and implement strategies that align with brand objectives and customer needs
✅ Create and implement retail marketing strategies and in-store merchandising plans to boost product visibility and engage consumers
✅ Collaborate with Cluster Marketing and Marcom Manager to develop quarterly and annual retail plans
✅ Work closely with Country and Category Managers to execute retail and distribution-level promotions
✅ Utilize Yoobic for merchandisers' management and global/local missions, measuring coverage nationwide to ensure stocks replenishment
✅ Enhance product presentation, promotions, and merchandising to boost sales and market share
✅ Bridge marketing and sales to drive product demand in retail, while analyzing performance and adjusting trade activities to meet market trends
✅ Travel as needed to better understand market needs and dynamics
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, with a strong focus on driving sales and market share through effective retail marketing strategies.
🎯 Required Qualifications
Education: University Bachelor or above
Experience: Minimum 5 years of experience in FMCG or consumer products
Required Skills:
- Excellent communication and negotiation skills, with fluency in both Bahasa Indonesia and English
- Strong organizational and time-management skills
- Ability to multi-task and work independently
Preferred Skills:
- Experience in trade marketing or a related field
- Knowledge of the Indonesian retail market
ASSUMPTION: Given the role's focus on retail marketing and channel development, candidates with relevant experience in FMCG or consumer products are strongly preferred.
💰 Compensation & Benefits
Salary Range: IDR 25,000,000 - 35,000,000 per year (Based on experience level and market standards)
Benefits:
- Comprehensive benefits packages
- Flexible working environments
- Health support
Working Hours: 40 hours per week, with flexible work arrangements
ASSUMPTION: The salary range is estimated based on market standards for trade marketing roles in Indonesia, considering the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Computers and Electronics Manufacturing
Company Size: 5,001-10,000 employees
Founded: 1981
Company Description:
- Logitech designs software-enabled hardware solutions that drive superior performance in gaming and productivity
- Focuses on extending human potential in work and play through innovative technology and digital experiences
- Committed to sustainability and reducing environmental impact
Company Specialties:
- Personal peripherals
- PC navigation
- Internet communications
- Digital music
- Home-entertainment control
- Gaming and wireless devices
Company Website: www.logitech.com
ASSUMPTION: Logitech is a global company with a strong focus on innovation, quality, and sustainability, offering a wide range of products and services.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports to the Cluster Marketing Manager
Work Arrangement: Hybrid (On-site and remote work)
Growth Opportunities:
- Potential career progression within the marketing department
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- possibility to work on international projects and gain global experience
ASSUMPTION: This role offers opportunities for career growth and development within Logitech's marketing department.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work)
Office Location(s): Jakarta, Indonesia
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people
- The city is known for its vibrant culture, rich history, and diverse food scene
- Jakarta offers a mix of modern and traditional experiences, with numerous shopping malls, historical sites, and cultural attractions
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexible hours)
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Cluster Marketing Manager
Key Assessment Areas:
- Communication and negotiation skills
- Organizational and time-management skills
- Understanding of retail marketing and channel development
- Cultural fit and alignment with Logitech's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your trade marketing or retail marketing experience and achievements
- Research Logitech's products, market position, and competition to demonstrate your understanding of the industry
ATS Keywords: Trade Marketing, Retail Marketing, Channel Development, POS Materials, Cost Management, Planograms, Display Placements, Collaboration, Promotions, Sales Targets, Market Analysis, Communication, Negotiation, Organizational Skills, Time Management, Bahasa Indonesia, English
ASSUMPTION: The interview process will focus on assessing the candidate's communication, organizational, and technical skills, as well as their cultural fit with Logitech.
🛠️ Tools & Technologies
- Yoobic (for merchandisers' management and global/local missions)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The role may require the use of additional tools and technologies, depending on the specific needs of the projects and the company's internal systems.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Sustainability
- Creativity
- Collaboration
Work Style:
- Results-driven
- Adaptable and flexible
- Strong team player
- Proactive and self-motivated
Self-Assessment Questions:
- Do you have strong communication and negotiation skills in both Bahasa Indonesia and English?
- Are you organized and able to manage multiple tasks and projects effectively?
- Do you thrive in a dynamic, fast-paced environment and enjoy working collaboratively with cross-functional teams?
ASSUMPTION: Logitech values innovation, quality, and sustainability, and seeks candidates who align with these values and demonstrate a strong work ethic and collaborative spirit.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Adapting to a dynamic and fast-paced work environment
- Working with cross-functional teams and stakeholders to align on strategies and execute projects
- Navigating the competitive retail market and driving sales growth
ASSUMPTION: This role may present challenges related to project management, cross-functional collaboration, and driving sales growth in a competitive retail market.
📈 Similar Roles Comparison
- Compared to other trade marketing roles, this position places a stronger emphasis on retail marketing strategies and in-store merchandising plans
- Industry-specific context: The Indonesian retail market is competitive and diverse, with a mix of modern and traditional retail channels
- Career path comparison: This role offers opportunities for career progression within Logitech's marketing department, with potential growth into senior or management positions
ASSUMPTION: This role is unique in its focus on retail marketing strategies and in-store merchandising plans, with opportunities for career growth and development within Logitech's marketing department.
📝 Sample Projects
- Developing and implementing a quarterly retail plan for a specific product category, including POS materials, display placements, and asset creation
- Analyzing market trends and consumer behavior to inform retail marketing strategies and in-store merchandising plans
- Collaborating with the Country and Category Managers to execute retail and distribution-level promotions that align with brand priorities and drive sales growth
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Trade Marketing Specialist role at Logitech.
❓ Key Questions to Ask During Interview
- Can you describe the typical retail landscape in Indonesia and how this role contributes to driving sales growth in this market?
- How does this role collaborate with other departments, such as sales, product management, and marketing communications, to ensure alignment on strategies and execution?
- What are the key performance indicators (KPIs) used to measure the success of trade marketing initiatives, and how are these tracked and evaluated?
- How does Logitech support the professional development and growth of its employees, particularly within the marketing department?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your trade marketing or retail marketing experience and achievements
- Research Logitech's products, market position, and competition to demonstrate your understanding of the industry
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
