Trade Marketing Specialist

📌 Core Information

🔹 Job Title: Trade Marketing Specialist

🔹 Company: De'Longhi Group

🔹 Location: Wiener Neudorf, Niederösterreich, Austria

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting and executing innovative Trade Marketing Plans
• Elevating brand visibility through bold campaigns and captivating communication materials
• Designing and implementing creative, channel-specific marketing strategies for retail partners
• Leading exciting trade promotions and dynamic in-store campaigns
• Driving Retail and Marketing initiatives with key partners and collaborators
• Conceptualizing, planning, organizing, and executing standout fairs and events

ASSUMPTION: This role requires a strong balance of creativity, strategic thinking, and project management skills. The ideal candidate will have experience in trade marketing or a related field and be comfortable working in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Craft and execute innovative Trade Marketing Plans that align with Sales and Marketing objectives

✅ Design, produce, and launch captivating communication materials (2D, 3D) for in-store displays and shop-in-shops

✅ Tailor and implement creative, channel-specific marketing strategies for retail partners

✅ Lead exciting trade promotions and dynamic in-store campaigns with cross-functional teams

✅ Drive Retail and Marketing initiatives with key partners and collaborators, fueling impactful strategies

✅ Conduct in-store checks to ensure brand presence is strong and guidelines are flawlessly executed

✅ Collect, analyze, and leverage Retail data to inform decision-making

✅ Manage budgets with precision, ensuring efficient and impactful marketing spend

✅ Steer and collaborate with agencies to produce cutting-edge creative work

✅ Monitor success through reporting, with insights and recommendations that drive continuous improvement

✅ Offer flexible support for ad-hoc requests, bringing creative solutions to the table

✅ Conceptualize, plan, organize, and execute standout fairs and events that captivate audiences

✅ Build strong relationships with organizers, suppliers, and vendors, negotiating key partnerships to elevate event success

✅ Oversee booth construction and actively participate throughout the event to ensure flawless execution

✅ Manage and guide agencies in delivering exceptional fair and booth experiences

✅ Collaborate closely with Sales, Key Account, Product Management, Brand Management, and HQ (Italy) to ensure seamless event integration

✅ Take full ownership of local project budgets, from planning to meticulous cost control

✅ Track success through insightful reporting and data-driven recommendations for continuous event improvement

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and project management. The ideal candidate will be comfortable working independently and in cross-functional teams to deliver results.

🎯 Required Qualifications

Education: Successfully completed business studies, ideally with a focus on marketing and/or retail

Experience: 2-5 years of professional experience in marketing or sales, with a focus on trade marketing or a related field

Required Skills:

• Strong communication and project management skills
• Goal-oriented and agile approach in a dynamic environment
• Familiarity with retail structures in Austria (MSD, buying groups) is a plus
• Experience in retail marketing and trade fairs is a plus

Preferred Skills:

• Fluency in English and German
• Experience with data analysis tools
• Knowledge of the consumer goods industry

ASSUMPTION: While not explicitly stated, fluency in English and German is likely required for this role due to the company's international presence and the location of the position.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Trade Marketing Specialist role in Austria with 2-5 years of experience, the estimated salary range is €35,000 - €45,000 per year. This is an estimate and the actual salary may vary based on individual qualifications and company policy.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and international work environment

Working Hours: Full-time position with standard working hours (Monday-Friday, 8:00 AM - 5:00 PM) and flexibility to work additional hours as needed to support events and campaigns

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: De'Longhi Group operates in the manufacturing industry, with a focus on household appliances, particularly coffee and food preparation segments. The company is a global leader in its core segments and has a strong presence in over 120 markets worldwide.

Company Size: De'Longhi Group is a large company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: The company was founded in 1974 and is headquartered in Treviso, Italy. It has since grown into a multinational corporation with a strong presence in Europe, North America, Middle East, Africa, and Asia/Pacific.

Company Description:

• De'Longhi Group is one of the world’s leading players in the household appliance sector
• The Group’s brand portfolio includes De’ Longhi, Kenwood, Braun, Nutribullet, and Ariete
• The company is listed on the Borsa Italiana’s main stock market, MTA, and generated revenues of €3,222 million in 2021

Company Specialties:

• Design
• Innovation
• Quality

Company Website: http://www.delonghigroup.com

ASSUMPTION: De'Longhi Group's large size and international presence offer candidates the opportunity to work on diverse projects and gain exposure to global markets.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of professional experience in marketing or a related field. It offers an opportunity to grow and develop skills in trade marketing and event planning.

Reporting Structure: The Trade Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including Sales, Key Account, Product Management, Brand Management, and HQ (Italy).

Work Arrangement: This is an on-site position based in Wiener Neudorf, Austria. The role may require flexibility to work additional hours to support events and campaigns.

Growth Opportunities:

• Opportunities to work on diverse projects and gain exposure to global markets
• Potential to progress into senior marketing roles or specialize in specific areas of trade marketing or event planning
• Chance to develop skills in project management, data analysis, and cross-functional collaboration

ASSUMPTION: This role offers strong potential for career growth and skill development within the marketing function.

🌍 Location & Work Environment

Office Type: The office is located in Wiener Neudorf, Austria, and offers a dynamic and international work environment.

Office Location(s): Wiener Neudorf, Niederösterreich, Austria

Geographic Context:

• Austria has a strong economy and a well-established consumer goods market
• The Wiener Neudorf office is conveniently located near Vienna, offering easy access to cultural attractions and amenities
• The region has a moderate climate, with warm summers and cold winters

Work Schedule: The standard workweek is Monday-Friday, with additional hours as needed to support events and campaigns. The role may require flexibility to work evenings and weekends during events.

ASSUMPTION: The Wiener Neudorf office offers a convenient location with easy access to cultural attractions and amenities, providing a pleasant work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and/or other team members
• Final interview with the Director of Marketing or another senior leader

Key Assessment Areas:

• Candidates' understanding of trade marketing principles and strategies
• Candidates' ability to think creatively and strategically
• Candidates' project management and organizational skills
• Candidates' communication and interpersonal skills

Application Tips:

• Highlight relevant experience in trade marketing, retail marketing, or event planning
• Demonstrate a strong understanding of the consumer goods industry and De'Longhi Group's brand portfolio
• Showcase examples of successful trade marketing campaigns or events you have worked on in the past
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role

ATS Keywords: Trade Marketing, Retail Marketing, Event Planning, Project Management, Data Analysis, Brand Visibility, Campaign Execution, In-store Campaigns, Agency Management, Reporting

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials and prepare thoroughly for interviews.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Data analysis tools (e.g., Excel, Google Analytics)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: While not explicitly stated, the role is likely to require proficiency in Microsoft Office Suite and project management tools. Familiarity with data analysis and design tools may also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer focus

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong customer focus and a commitment to delivering high-quality results?

ASSUMPTION: De'Longhi Group values candidates who are innovative, quality-focused, and customer-centric, with a strong work ethic and a collaborative approach to problem-solving.

⚠️ Potential Challenges

• The role may require flexibility to work additional hours to support events and campaigns
• The dynamic and fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work environment
• The role may involve working with multiple stakeholders, requiring strong communication and project management skills
• The role may require travel to attend events and trade fairs

ASSUMPTION: While this role offers many exciting opportunities, it also presents some challenges that candidates should be prepared to navigate.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role focuses specifically on trade marketing and event planning, requiring a unique blend of skills and experiences
• Compared to other trade marketing roles, this position offers the opportunity to work on a diverse range of projects and gain exposure to global markets
• Career progression in this role may involve specializing in specific areas of trade marketing or event planning, or moving into senior marketing roles

ASSUMPTION: This role offers a unique opportunity to gain experience in trade marketing and event planning, with potential for career growth and development within the marketing function.

📝 Sample Projects

• Developing and executing a trade marketing campaign to launch a new product line in the Austrian market
• Planning and executing a large-scale trade fair, including booth design, vendor negotiations, and event logistics
• Conducting an in-store audit to assess brand presence and identify opportunities for improvement

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Trade Marketing Specialist may be involved in, from strategic planning to creative execution and project management.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a Trade Marketing Specialist in this role?
• How does this role collaborate with other departments, such as Sales and Product Management?
• What opportunities are there for professional growth and development within the marketing function?
• How does the company support work-life balance for employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates a strong interest in the role and a commitment to understanding the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of successful trade marketing campaigns or events you have worked on in the past
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.