📌 Core Information
🔹 Job Title: Trade Marketing Specialist
🔹 Company: Lyreco Group
🔹 Location: Pezinok, Slovakia
🔹 Job Type: Full-Time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Designing and executing trade marketing campaigns to strengthen product positioning in the market
- Collaborating closely with product marketing and sales teams to ensure campaigns align with business objectives
- Analyzing data to plan future activities and monitor campaign performance
- Requiring strong commercial thinking, trade marketing experience, and proficiency in English
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a strong focus on data-driven decision making and collaboration with cross-functional teams.
📋 Key Responsibilities
✅ Design and execute trade marketing campaigns in line with business objectives
✅ Collaborate with product marketing to ensure effective campaign setup
✅ Work closely with the sales team to gather and share relevant information
✅ Analyze campaign data, interpret results, and use insights to plan future activities
✅ Monitor campaign performance and report on key metrics
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and hands-on campaign management, requiring strong organizational skills and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in trade marketing or a related role
Required Skills:
- Proven experience in trade marketing or a related field
- Strong commercial thinking and business acumen
- Excellent data analysis skills
- Proficiency in English; additional languages (German, Hungarian) are an advantage
- Strong project management skills
- Ability to work effectively in a team and collaborate with cross-functional departments
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the office supplies industry
ASSUMPTION: Candidates with a strong background in trade marketing, excellent data analysis skills, and proficiency in English are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €2,700 - €3,500 per month (gross, based on experience and qualifications)
Benefits:
- Home office flexibility (2 days per week)
- Multisport card
- Talent academy for professional development
- Employee recognition trips (e.g., Maroko)
- 5 additional vacation days after completing one year of service
- Referral bonus of €700
- Contributions for life events (e.g., weddings, births)
- Free coffee and refreshments, and affordable lunch menu in the company cafeteria
- Psychological support line for employees and their families
Working Hours: Full-time (40 hours per week), with flexible working hours
ASSUMPTION: The salary range is estimated based on market research and the company's size. Benefits are subject to change and may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: The Lyreco Group is the European leader and the third-largest distributor of workplace products and services worldwide, operating in 40 countries across the globe.
Company Size: With over 10,000 employees, Lyreco offers a large corporate environment with extensive resources and opportunities for growth.
Founded: In 1926, Lyreco has a rich history and a strong reputation in the industry.
Company Description:
- Lyreco delivers workplace solutions, including office supplies, print services, PPE, coffee and catering, hygiene and cleaning, furniture, and wellbeing services
- The company prioritizes sustainability, innovation, and customer focus in its operations
- Lyreco fosters a culture of excellence, passion, respect, and agility, driving every decision and action
Company Specialties:
- Office supplies
- Print services and consumables
- PPE and safety solutions
- Coffee and catering
- Hygiene and cleaning
- Furniture and ergonomics solutions
- Wellbeing services
Company Website: www.lyreco.com
ASSUMPTION: Lyreco's extensive product portfolio and global presence provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals seeking to develop their trade marketing skills and gain experience in a large corporate environment.
Reporting Structure: The Trade Marketing Specialist will report directly to the Trade Marketing Manager and collaborate closely with product marketing and sales teams.
Work Arrangement: This is a hybrid role, with employees working from the office for three days a week and remotely for two days.
Growth Opportunities:
- Progression to senior trade marketing roles within the company
- Expansion into other marketing disciplines or functional areas
- International assignments or relocation opportunities
ASSUMPTION: Lyreco's large size and global presence offer numerous growth opportunities for motivated and talented individuals.
🌍 Location & Work Environment
Office Type: The Lyreco office in Pezinok is a modern, collaborative workspace designed to foster productivity and innovation.
Office Location(s): Pezinok, Slovakia
Geographic Context:
- Pezinok is located in western Slovakia, approximately 20 kilometers from the capital, Bratislava
- The region offers a high quality of life, with affordable housing, excellent healthcare, and a vibrant cultural scene
- Slovakia is a member of the European Union and uses the Euro as its currency
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home for two days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and remote work, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Trade marketing experience and skills
- Data analysis and interpretation abilities
- Collaboration and communication skills
- Commercial thinking and business acumen
- Language proficiency (English, German, Hungarian)
Application Tips:
- Tailor your resume and cover letter to highlight your trade marketing experience and relevant skills
- Prepare examples of successful trade marketing campaigns you've worked on and the results you achieved
- Demonstrate your proficiency in data analysis and interpretation during the interview
- Show enthusiasm for the role and Lyreco's mission and values
ATS Keywords: Trade Marketing, Campaign Management, Data Analysis, Sales & Marketing Integration, Commercial Thinking, English Proficiency, German Language, Hungarian Language
ASSUMPTION: Lyreco's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data analysis software (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Collaboration platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the team.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Striving for perfection in everything we do
- Passion: Caring deeply about our customers and our work
- Respect: Valuing and appreciating our colleagues and customers
- Agility: Being adaptable, innovative, and responsive to change
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Data-driven: Making informed decisions based on data and analytics
- Customer-focused: Prioritizing the needs and preferences of our customers
- Innovative: Continuously seeking new and better ways to deliver value
Self-Assessment Questions:
- Do I have a strong track record of success in trade marketing or a related field?
- Am I proficient in data analysis and interpretation, with a keen eye for detail?
- Do I thrive in a collaborative, customer-focused environment?
- Am I adaptable, innovative, and responsive to change?
ASSUMPTION: Lyreco's culture is characterized by a strong commitment to excellence, passion, respect, and agility, with a focus on delivering exceptional value to customers and fostering a collaborative, innovative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with large datasets and complex analytics tools
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a large corporate environment with extensive resources and opportunities
ASSUMPTION: The role presents both opportunities and challenges, requiring strong organizational skills, adaptability, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Compared to other trade marketing roles, this position offers a greater emphasis on data analysis and collaboration with cross-functional teams
- Within the office supplies industry, Lyreco is a leading player with a strong global presence and extensive product portfolio
- Career progression opportunities may include senior trade marketing roles, expansion into other marketing disciplines, or international assignments
ASSUMPTION: This role offers a unique blend of trade marketing experience, data analysis, and collaboration, with ample opportunities for career growth and development within the company.
📝 Sample Projects
- Developing and executing a trade marketing campaign to launch a new product line
- Analyzing sales data to identify trends and optimize campaign performance
- Collaborating with the sales team to gather customer feedback and inform future marketing strategies
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, with a focus on data-driven decision making and effective collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the trade marketing department?
- How does this role contribute to Lyreco's overall business strategy and mission?
- What opportunities are there for professional development and career growth within the company?
- How does Lyreco support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how will my performance be measured?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your trade marketing experience and relevant skills
- Prepare examples of successful trade marketing campaigns you've worked on and the results you achieved
- Demonstrate your proficiency in data analysis and interpretation during the interview
- Show enthusiasm for the role and Lyreco's mission and values
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
