Trade Marketing Specialist

📌 Core Information

🔹 Job Title: Trade Marketing Specialist

🔹 Company: Bayut | dubizzle

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Real Estate

🔹 Date Posted: May 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and implementation of comprehensive trade marketing strategies
• Collaborating with cross-functional teams to integrate trade marketing plans
• Conducting market research and providing insights to recommend adjustments to marketing strategies
• Assisting in planning and coordination of participation in trade shows and promotional campaigns
• Monitoring and analyzing the performance of trade marketing programs against set KPIs

ASSUMPTION: This role requires a balance of strategic planning, analytical skills, and hands-on event coordination. It's ideal for candidates who thrive in fast-paced environments and can manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Supporting the development and implementation of comprehensive trade marketing strategies

✅ Collaborating with cross-functional teams to integrate trade marketing plans with sales, product development, and branding initiatives

✅ Conducting market research to identify industry trends, competitor activities, and consumer behavior within the trade channels

✅ Assisting in the planning and coordination of participation in trade shows, exhibitions, and industry events

✅ Assisting in the planning and execution of promotional campaigns to boost product visibility and drive sales within the trade channels

✅ Monitoring and analyzing the performance of trade marketing programs against set KPIs

ASSUMPTION: The role involves a mix of strategic planning, market analysis, event coordination, and performance tracking. It requires strong organizational skills and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: BSc(Hons) degree in Marketing, Business, or a related field required.

Experience: 2-4 years of experience in Trade Marketing.

Required Skills:

• Proficient in using marketing tools and technologies
• Proficient with Microsoft Excel
• Excellent communication and interpersonal skills
• Ability to think critically and creatively
• Strong numerical and analytical skills

Preferred Skills:

• Fluency in Arabic and English
• Experience in the real estate industry

ASSUMPTION: While the job listing doesn't specify preferred skills, being bilingual and having industry-specific experience would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Trade Marketing Specialist with 2-5 years of experience in Riyadh, the estimated salary range is SAR 12,000 - 18,000 per month.

Benefits:

• Comprehensive Health Insurance
• Rewards and recognition
• Learning & Development

Working Hours: Full-time, 40 hours per week. The work arrangement is on-site, with no specified office days.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Bayut is a leading real estate portal in the Kingdom, connecting millions of users across the country.

Company Size: Bayut is part of the Dubizzle Group, which has 201-500 employees, providing a mid-sized company environment.

Founded: Bayut was founded in 2008 and has since grown to become one of the strongest classifieds brands in the market.

Company Description:

• Bayut is committed to delivering the best online search experience for users
• As part of Dubizzle Group, Bayut has a collective strength of 10 brands with over 200 million monthly users
• Bayut is an equal-opportunity employer, celebrating diversity and creating an inclusive environment for all employees

Company Specialties:

• Real Estate
• Customer Service
• Marketing
• Advertising
• Communication Skills
• Training
• Technology

Company Website: http://www.bayut.com

ASSUMPTION: Bayut's focus on user experience and strong brand presence in the real estate industry makes it an attractive employer for marketing professionals.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in trade marketing and event coordination.

Reporting Structure: The Trade Marketing Specialist will report directly to the Marketing Manager.

Work Arrangement: The role is on-site, with no specified office days. This may involve frequent travel for trade events and exhibitions.

Growth Opportunities:

• Expanding responsibilities based on performance and company growth
• Cross-functional collaboration with other teams, such as sales and product development
• Potential career progression into senior marketing roles

ASSUMPTION: Bayut's mid-sized company environment offers opportunities for career growth and development, particularly for candidates who demonstrate strong performance and initiative.

🌍 Location & Work Environment

Office Type: Bayut's Riyadh office is a modern, professional workspace with a collaborative work environment.

Office Location(s): Building 3, D3, 7th Floor, Dubai, Dubai P.O.BOX 500043, AE

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million
• The city offers a mix of traditional and modern architecture, with numerous historical sites and cultural attractions
• Riyadh has a hot desert climate, with mild winters and extremely hot summers

Work Schedule: The work schedule is full-time, with standard office hours. The role may require flexibility to accommodate trade events and exhibitions.

ASSUMPTION: Riyadh's vibrant cultural scene and diverse population make it an attractive location for professionals seeking a dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the hiring manager
• Final interview with the marketing director

Key Assessment Areas:

• Marketing strategy and planning
• Event coordination and management
• Market research and analysis
• Communication and interpersonal skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Bayut's business and the trade marketing role
• Prepare examples of successful trade marketing campaigns or events you've coordinated

ATS Keywords: Trade Marketing, Market Research, Budget Management, Event Coordination, Promotional Campaigns, Brand Visibility, Performance Analysis, Communication Skills, Interpersonal Skills, Critical Thinking, Creative Thinking, Numerical Skills, Analytical Skills, Team Player, Result Oriented, Strategic Mindset

ASSUMPTION: Bayut's application process is likely to involve multiple interviews and assessments to evaluate candidates' marketing skills and cultural fit.

🛠️ Tools & Technologies

• Marketing tools and technologies (specific tools not mentioned in the job listing)
• Microsoft Excel
• Project management software (e.g., Asana, Trello)
• Event management software (e.g., Cvent, Eventbrite)

ASSUMPTION: The specific marketing tools and technologies required for this role will depend on Bayut's current tech stack and the candidate's previous experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Results-driven

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and performance-focused

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you a strong team player with excellent communication skills?
• Do you have a proven track record of driving results and meeting KPIs?

ASSUMPTION: Bayut's company culture values innovation, collaboration, and results-driven performance. Candidates who can demonstrate a strong fit with these values will be more likely to succeed in the role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working effectively with cross-functional teams and stakeholders
• Adapting to a fast-paced, dynamic work environment
• Developing and implementing effective trade marketing strategies in a competitive market

ASSUMPTION: The Trade Marketing Specialist role presents both opportunities and challenges, requiring strong organizational skills, adaptability, and the ability to work effectively with various teams.

📈 Similar Roles Comparison

• Unlike other marketing roles, the Trade Marketing Specialist focuses specifically on trade marketing strategies and event coordination
• This role requires a unique blend of strategic planning, market analysis, and event management skills
• Career progression in this role could lead to senior marketing positions, such as Marketing Manager or Marketing Director

ASSUMPTION: The Trade Marketing Specialist role is distinct from other marketing positions, requiring a specific skill set and offering unique career growth opportunities.

📝 Sample Projects

• Developing and executing a comprehensive trade marketing strategy for a new product launch
• Coordinating a trade event or exhibition, including vendor management, logistics, and on-site support
• Conducting market research to identify trends and opportunities in the real estate industry and developing data-driven marketing strategies

ASSUMPTION: The specific projects required for this role will depend on Bayut's current marketing initiatives and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing teams and stakeholders?
• What are the most significant challenges facing the trade marketing function at Bayut?
• How does Bayut support the professional development and growth of its marketing team members?
• What is the typical career path for a Trade Marketing Specialist at Bayut?

ASSUMPTION: Asking insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful trade marketing campaigns or events you've coordinated
• Follow up with Bayut's HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.