Trade Marketing Specialist - Campingaz, Coleman

📌 Core Information

🔹 Job Title: Trade Marketing Specialist - Campingaz, Coleman

🔹 Company: Newell Brands

🔹 Location: Breda, Noord-Brabant, Netherlands

🔹 Job Type: On-site

🔹 Category: 🏪 Trade Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: Not specified

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing the implementation of the Marketing Plan for Campingaz and Coleman in the Benelux region
• Close collaboration with the EMEA Regional Marketing team and local Sales Teams
• Direct interaction with key customers and PR, Communication, and POS agencies
• Contribution to brand growth and success in a small team setting

ASSUMPTION: The candidate is expected to have a strong grasp of trade marketing within the consumer goods industry to effectively manage the brands.

📋 Key Responsibilities

✅ Execute and measure the annual Benelux marketing plan with the Trade Marketing Manager

✅ Work with EMEA offices and agencies to manage advertising, PR, promotions, and events

✅ Maintain product content database and image library

✅ Deploy point of sale materials with EMEA POS and sales teams

✅ Coordinate website management with the international webmaster

✅ Manage event logistics and customer showroom visits

✅ Review translations for marketing materials

✅ Attend trade fairs and consumer events as needed

ASSUMPTION: It is assumed that the candidate will bring creativity and strategic foresight to effectively execute these responsibilities.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or business-related field

Experience: 2-3 years in a local Marketing position, preferably in consumer products related to Outdoor, Garden, Sports, or Durables

Required Skills:

• Fluency in Dutch and English
• Experience with all elements of the Marketing Mix
• Outstanding communication skills

Preferred Skills:

• Experience in Communication
• Fluency in French

ASSUMPTION: Language skills are emphasized due to the role's need to coordinate across multiple regions.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Flexible hybrid working system
• Unlimited access to LinkedIn Learning courses
• Employee discounts on products
• Global Employee Assistance Program
• Participation in Employee Resource Groups

Working Hours: Not specified, generally flexible with hybrid options

ASSUMPTION: The role may offer competitive compensation in line with industry standards due to its strategic importance.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer goods manufacturing

Company Size: 10,001+ employees, offering a wide range of career opportunities

Founded: Not specified

Company Description:

• A leading portfolio of brands including Coleman and Campingaz
• Focus on delighting consumers with everyday products
• Has a strong presence in the EMEA region

Company Specialties:

• Marketing
• Commercial Products
• Consumer Goods

Company Website: http://www.newellbrands.com

ASSUMPTION: The large size and extensive reach of Newell Brands provide diverse opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports to the Trade Marketing Manager

Work Arrangement: Primarily on-site with some flexibility for hybrid work

Growth Opportunities:

• Regular feedback and access to training for professional development
• Opportunities for exposure to international marketing strategy
• Ability to take on increased brand responsibilities

ASSUMPTION: The role offers significant career advancement potential for individuals excelling in trade marketing strategy and execution.

🌍 Location & Work Environment

Office Type: Corporate Office Environment

Office Location(s): Breda, Netherlands

Geographic Context:

• Breda is centrally located in the Benelux region
• Rich cultural and commercial hub
• Accessible for international travel

Work Schedule: Standard 9-5 working hours with potential adjustments for event management

ASSUMPTION: The office location in Breda allows for dynamic marketing activities tailored to the Benelux market.

💼 Interview & Application Insights

Typical Process:

• Initial application review by recruiting team
• Initial phone interview for shortlisted candidates
• Interview rounds with hiring manager and team

Key Assessment Areas:

• Marketing strategy knowledge
• Communication and language skills
• Ability to manage cross-functional projects

Application Tips:

• Highlight experience in trade marketing
• Showcase language skills, especially Dutch and English
• Demonstrate proven track record with consumer goods

ATS Keywords: Trade Marketing, Consumer Goods, Benelux, EMEA, Brand Management

ASSUMPTION: The application process is competitive, with an emphasis on roles within the consumer-focused marketing sector.

🛠️ Tools & Technologies

• Social media management platforms (assumed)
• Content management systems
• Product analytics tools

ASSUMPTION: The role leverages digital marketing tools to enhance brand presence, necessitating proficiency with various platforms.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Teamwork
• Passion for Winning

Work Style:

• Collaborative and team-oriented
• Emphasis on innovation and results
• Proactive and self-motivated approach

Self-Assessment Questions:

• How do you prioritize competing marketing initiatives?
• What is your experience in coordinating with multinational teams?
• How do you adapt to changes in market strategy?

ASSUMPTION: Cultural fit is crucial, with a particular focus on adaptability and collaboration in an international business setting.

⚠️ Potential Challenges

• Navigating complex market dynamics in the EMEA region
• Managing cross-border communication effectively
• Meeting tight deadlines for marketing campaigns
• Balancing traditional and digital marketing strategies

ASSUMPTION: Potential challenges reflect the fast-paced nature of the consumer goods industry and require agility and foresight.

📈 Similar Roles Comparison

• Compared to general marketing roles, trade marketing has direct customer interaction
• Focus on retail partnerships distinguishes it from pure brand marketing
• Involves both strategic planning and hands-on event coordination

ASSUMPTION: The role shares similarities with other marketing positions but requires specific expertise in retail environments.

📝 Sample Projects

• Execution of regional POS campaigns for product launches
• Coordinated PR initiatives with agencies across EMEA
• Development of multilingual marketing materials for local adaptation

ASSUMPTION: Project examples indicate both strategic planning and operational management across different markets.

❓ Key Questions to Ask During Interview

• What are the current strategic priorities for your brands?
• How is success measured for this role?
• What cross-functional teams will I work with?
• Can you describe a typical day in this position?
• How does the company support career development?

ASSUMPTION: These questions aim to provide deeper insights into company strategy and individual growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your CV highlights relevant marketing experience
• Prepare for potential multilingual communication tests
• Demonstrate familiarity with consumer goods marketing
• Follow up with the recruitment team post-application submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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