- Job Title: Trade Marketing Specialist Coffee HR
- Company: Nestle Operational Services Worldwide SA
- Location: Zagreb, Croatia
- Job Type: Full-time
- Date Posted: April 4, 2025
🚀 Job Overview
Key aspects of this role include:
- Incorporating shopper insights into trade implementation
- Driving growth of channel and Coffee category
- Monitoring and ensuring accurate reflection of channel prioritization and plans
- Building customer initiatives based on category growth drivers and activation platforms
- Collaborating with cross-functional teams to deliver commercial plans
*ASSUMPTION:* This role requires a strong understanding of trade marketing principles, customer management, and sales strategies. It also demands excellent communication and presentation skills to effectively collaborate with various teams and stakeholders.
📋 Key Responsibilities
- Incorporate shopper insights into all trade implementation
- Understand and utilize category growth drivers and the omnic/channel category strategy process
- Ensure that all initiatives reflect agreed category growth drivers and activation platforms
- Build customer initiatives based on category growth drivers/activation platforms
- Implement category channel plans in line with agreed channel prioritization
- Monitor and ensure that channel prioritization and plans are accurately reflected in sales plans and trade implementation
- Incorporate a strategic relationship management (SRM) mindset, analysis, and knowledge into daily routines and processes
- Align with corporate processes and tools for consistency
- Drive the alignment of executable brand, channel, customer, and field sales plans to meet business targets
- Coordinate and track the delivery of commercial plans to leverage opportunities, optimize resources, and maximize synergies
*ASSUMPTION:* The successful candidate will have experience in trade marketing, customer management, or sales, with a strong focus on driving growth and implementing strategic plans.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: 2-3 years of experience in trade marketing, customer management, sales, or a related field
- Required Skills:
- Excellent negotiation capabilities
- Strong business planning skills
- Strong communication and presentation skills
- Proficiency in English language (written and spoken)
- Advanced user of MS Office package
*Preferred Skills:*
- Knowledge of the Coffee category and market trends
- Experience with SRM tools and processes
*ASSUMPTION:* Candidates should have a proven track record in trade marketing, customer management, or sales, with a strong focus on driving growth and implementing strategic plans. They should also be proficient in English and MS Office, with a strong preference for candidates with knowledge of the Coffee category and SRM tools.
💰 Compensation & Benefits
- Salary Range: €25,000 - €35,000 per year (based on experience level and industry standards for trade marketing roles in Croatia)
- Benefits:
- Private Health Insurance
- Annual Leave quota higher than defined by law (up to 30 days)
- Paid parental leave as per Parental Policy
- Pets@work
- Many other benefits (e.g., annual medical check-up, hybrid work arrangement, etc.)
*Working Hours:* 40 hours per week, with flexibility for hybrid work arrangement
*ASSUMPTION:* The salary range is estimated based on industry standards for trade marketing roles in Croatia, with consideration for the candidate's experience level. Benefits are based on the information provided in the job description and industry standards for companies of this size.
📌 Applicant Insights
🔍 Company Context
- Industry: Food and Beverage Services
- Company Size: 10,001+ employees
- Founded: 1866 (as the Anglo-Swiss Condensed Milk Company)
- Company Description: Nestlé is the world’s largest food and beverage company, driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. With a portfolio covering almost every food and beverage category, Nestlé serves products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
- Company Specialties: Coffee and beverages, Dairy, Confectionary, Culinary and frozen food, Ice Cream, Infant nutrition, Healthcare nutrition, Out of home F&B solutions, and Petcare
*ASSUMPTION:* Nestlé's extensive portfolio and global presence offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: Reports directly to the Commercial Development Manager Coffee ADR
- Work Arrangement: Hybrid (combination of on-site and remote work)
- Growth Opportunities: Potential career progression within the Commercial Development team or other departments within Nestlé
*ASSUMPTION:* This role offers opportunities for career growth and development within Nestlé, with potential progression to senior roles or other departments based on performance and individual goals.
🌍 Location & Work Environment
- Office Type: Hybrid (combination of on-site and remote work)
- Office Location(s): Zagreb, Croatia
- Geographic Context: Zagreb, the capital and largest city of Croatia, offers a mix of urban and historical attractions, with a cost of living that is generally lower than in Western European cities.
- Work Schedule: Flexible, with a focus on results and performance
*ASSUMPTION:* The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility to employees while maintaining productivity and engagement.
💼 Interview & Application Insights
- Typical Process: Online application submission, phone or video screening, on-site or virtual interview, and final decision
- Key Assessment Areas: Problem-solving skills, negotiation capabilities, business planning skills, communication and presentation skills, English language proficiency, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your negotiation skills, business planning, and communication skills for the interview
- Research Nestlé's company culture and values to demonstrate your cultural fit
*ASSUMPTION:* The interview process will focus on assessing the candidate's skills and cultural fit for the role, with a strong emphasis on negotiation capabilities, business planning skills, and communication skills.
*ASSUMPTION:* The successful candidate will be proficient in MS Office and potentially other industry-specific tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
- Company Values: Respect, excellence, collaboration, and innovation
- Work Style: Results-driven, collaborative, and innovative, with a focus on continuous improvement and learning
- Self-Assessment Questions:
- How do you incorporate shopper insights into trade implementation strategies?
- Can you provide an example of a successful negotiation in a trade marketing context?
- How do you balance on-site and remote work to maintain productivity and engagement?
*ASSUMPTION:* Candidates should demonstrate a strong understanding of Nestlé's company values and a willingness to embrace the company's work style, with a focus on results, collaboration, and innovation.
⚠️ Potential Challenges
- Balancing on-site and remote work to maintain productivity and engagement
- Navigating a large, multinational corporation with diverse teams and stakeholders
- Managing multiple projects and priorities in a fast-paced, dynamic environment
*ASSUMPTION:* The successful candidate will be able to effectively manage their time and priorities, communicate effectively with diverse teams, and adapt to the dynamic nature of the role and organization.
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses on the Coffee category and requires a strong understanding of trade marketing principles, customer management, and sales strategies. It also demands excellent communication and presentation skills to effectively collaborate with various teams and stakeholders.
- Industry-specific context: The food and beverage industry is highly competitive, with a constant need for innovation and adaptation to market trends and consumer preferences.
- Career path comparison: This role offers opportunities for career growth and development within Nestlé, with potential progression to senior roles or other departments based on performance and individual goals.
*ASSUMPTION:* This role requires a unique combination of trade marketing, customer management, and sales skills, with a strong focus on driving growth and implementing strategic plans. It also demands excellent communication and presentation skills to effectively collaborate with various teams and stakeholders.
📝 Sample Projects
- Developing and implementing a trade marketing strategy for a new product launch in the Coffee category
- Negotiating with key customers to secure favorable trade terms and promotional support
- Conducting market research and analysis to identify growth opportunities and optimize trade implementation
- Collaborating with cross-functional teams to deliver commercial plans that drive business targets and maximize synergies
*ASSUMPTION:* These sample projects demonstrate the range of responsibilities and skills required for this role, with a focus on driving growth, implementing strategic plans, and collaborating with diverse teams and stakeholders.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Commercial Development team?
- How does this role contribute to the overall success of the Coffee category and Nestlé's business objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Nestlé support the professional development and growth of its employees?
- What are the most significant challenges facing the Coffee category and trade marketing within Nestlé, and how can this role address them?
*ASSUMPTION:* These interview questions will help the candidate better understand the role, team dynamics, and career growth opportunities within Nestlé, while also demonstrating their interest and engagement in the position.
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your negotiation skills, business planning, and communication skills for the interview
- Research Nestlé's company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
