Trade Marketing Specialist Coffee NMK&KS

📌 Core Information

🔹 Job Title: Trade Marketing Specialist Coffee NMK&KS

🔹 Company: Nestle Operational Services Worldwide SA

🔹 Location: Skopje, Macedonia

🔹 Job Type: On-site

🔹 Category: Trade Marketing

🔹 Date Posted: June 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Incorporating shopper insights into trade implementation
• Driving growth of the coffee category
• Building customer initiatives based on category growth drivers
• Implementing category channel plans
• Monitoring channel prioritization and trade implementation
• Collaborating with cross-functional teams to meet business targets

ASSUMPTION: This role requires a strong understanding of trade marketing principles, category management, and customer management. The ideal candidate will have experience in trade marketing, customer management, sales, or a related field.

📋 Key Responsibilities

✅ Incorporate shopper insights into all trade implementation

✅ Understand and utilize category growth drivers and the omnic/channel category strategy process

✅ Ensure that all initiatives reflect agreed category growth drivers and activation platforms

✅ Build customer initiatives based on category growth drivers/activation platforms

✅ Implement category channel plans in line with agreed channel prioritization

✅ Monitor and ensure that channel prioritization and plans are accurately reflected in sales plans and trade implementation

✅ Incorporate a strategic relationship management (SRM) mindset, analysis, and knowledge into daily routines and processes

✅ Align with corporate processes and tools for consistency

✅ Drive the alignment of executable brand, channel, customer, and field sales plans to meet business targets

✅ Coordinate and track the delivery of commercial plans to leverage opportunities, optimize resources, and maximize synergies

ASSUMPTION: The Trade Marketing Specialist will be responsible for driving the alignment of executable brand, channel, customer, and field sales plans to meet business targets. They will coordinate and track the delivery of commercial plans to leverage opportunities, optimize resources, and maximize synergies.

🎯 Required Qualifications

Education: Not specified

Experience: 2-3 years of experience in trade marketing, customer management, sales, or related field

Required Skills:

• Strong negotiation capabilities
• Excellent business planning skills
• Team player and result-focused with strong communication and presentation skills
• Advanced user of MS Office package

Preferred Skills:

• Fluency in English, both written and spoken

ASSUMPTION: The ideal candidate will have at least 2-3 years of experience in trade marketing, customer management, sales, or a related field. They will possess strong negotiation capabilities, excellent business planning skills, and be a team player with strong communication and presentation skills. Fluency in English is preferred.

💰 Compensation & Benefits

Salary Range: Industry standard for a Trade Marketing Specialist in Macedonia is approximately MKD 35,000 - 45,000 per month (€550 - €700). This estimate is based on market research and may vary depending on the candidate's experience and qualifications.

Benefits:

• Not specified

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are not specified in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 10,001+ employees

Founded: 1866

Company Description:

• As the world’s largest food and beverage company, Nestlé is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
• Our portfolio covers almost every food and beverage category – offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
• Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.

Company Specialties:

• Coffee and beverages
• Dairy
• Confectionary
• Culinary and frozen food
• Ice Cream
• Infant nutrition
• Healthcare nutrition
• Out of home F&B solutions
• and Petcare

Company Website: http://www.nestle.com

ASSUMPTION: Nestlé is a multinational food and beverage company with a wide range of products and a strong focus on sustainability and social responsibility. Their culture is based on values rooted in respect, and they offer a diverse range of benefits to their employees.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the Commercial Development Manager Coffee HR

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential career progression within the trade marketing or related fields
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• possibility to gain experience in a multinational corporation with a strong global presence

ASSUMPTION: This role offers opportunities for career progression within the trade marketing or related fields, as well as the chance to work on high-impact projects and collaborate with cross-functional teams. Additionally, working for a multinational corporation with a strong global presence provides valuable experience.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Skopje, Macedonia

Geographic Context:

• Skopje is the capital and largest city of the Republic of Macedonia
• It is located in the central part of the country, on the banks of the Vardar River
• The city has a Mediterranean climate, with hot summers and cold winters

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: Skopje offers a pleasant work environment with a Mediterranean climate, and the corporate office provides a professional and collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Trade marketing expertise
• Category management knowledge
• Customer management skills
• Negotiation and business planning skills
• Communication and presentation skills
• Cultural fit with the company and team

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your trade marketing, customer management, and negotiation skills
• Research Nestlé's company culture and values to demonstrate your cultural fit

ATS Keywords: Trade Marketing, Customer Management, Sales, Negotiation, Business Planning, Communication, Presentation, English Language, MS Office

ASSUMPTION: The application process for this role is typical for a multinational corporation, with a focus on assessing the candidate's trade marketing expertise, category management knowledge, and customer management skills. Demonstrating cultural fit with the company and team is also crucial.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software
• Data analysis and visualization tools (e.g., Excel, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Trade Marketing Specialist will utilize Microsoft Office Suite, CRM software, data analysis and visualization tools, and project management tools to effectively manage trade implementation, customer initiatives, and category channel plans.

👔 Cultural Fit Considerations

Company Values:

• Respect for ourselves
• Respect for others
• Respect for diversity
• Respect for the future

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on meeting business targets
• Adaptable and open to feedback
• Strong communication and presentation skills

Self-Assessment Questions:

• Do you have experience working in a multinational corporation with a strong global presence?
• Are you comfortable working in a collaborative and team-oriented environment?
• Do you have strong negotiation and business planning skills?
• Are you fluent in English, both written and spoken?

ASSUMPTION: Nestlé values respect, collaboration, and adaptability. The ideal candidate will have experience working in a multinational corporation, be comfortable working in a collaborative environment, and possess strong negotiation and business planning skills. Fluency in English is also preferred.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment
• Managing multiple projects and priorities
• Dealing with diverse stakeholders and building strong relationships
• Adapting to changes in the market and business landscape

ASSUMPTION: The Trade Marketing Specialist may face challenges working in a fast-paced and dynamic environment, managing multiple projects and priorities, and adapting to changes in the market and business landscape. Building strong relationships with diverse stakeholders is also crucial for success in this role.

📈 Similar Roles Comparison

• Trade Marketing Specialist vs. Brand Manager: Both roles focus on driving brand awareness and sales, but the Trade Marketing Specialist is more focused on trade implementation and customer management, while the Brand Manager focuses on brand strategy and positioning.
• Trade Marketing Specialist vs. Category Manager: Both roles involve category management, but the Trade Marketing Specialist focuses on trade implementation and customer management, while the Category Manager is responsible for category strategy, range management, and pricing.
• Trade Marketing Specialist vs. Sales Manager: Both roles involve sales and customer management, but the Trade Marketing Specialist focuses on trade implementation and building customer initiatives, while the Sales Manager is responsible for sales targets, territory management, and team leadership.

ASSUMPTION: The Trade Marketing Specialist role is distinct from other related roles, with a focus on trade implementation, customer management, and building customer initiatives. Understanding the differences between these roles is crucial for candidates considering multiple career paths.

📝 Sample Projects

• Developing and executing a trade promotion plan to drive sales and market share in a specific channel or region
• Conducting a customer segmentation analysis to identify key customer groups and tailor marketing strategies to each group
• Collaborating with cross-functional teams to launch a new product or line extension, including trade marketing strategy and execution

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Trade Marketing Specialist may undertake, demonstrating the diverse and impactful nature of the role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Commercial Development Team?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of trade marketing initiatives, and what are the key performance indicators (KPIs) used?
• What are the biggest challenges facing the coffee category in the local market, and how is the company addressing them?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the team, and shows that you have thought critically about the position and its requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your trade marketing, customer management, and negotiation skills
• Research Nestlé's company culture and values to demonstrate your cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.