Trade Marketing Specialist - Confectionery Trade Marketing Specialist - Confectionery

📌 Core Information

🔹 Job Title: Trade Marketing Specialist - Confectionery

🔹 Company: Nestle Operational Services Worldwide SA

🔹 Location: Bucharest, Romania

🔹 Job Type: Full-time, On-site

🔹 Category: Trade Marketing, Sales, Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Ensuring timely implementation of category plans with omni-channel scope
• Acting as a gatekeeper for trade implementation of relevant GD initiatives
• Integrating shopper insight into trade implementation from initial concept to shopper communication
• Executing brand, customer, and field sales plans to achieve business targets
• Coordinating commercial plans to capitalize on opportunities and optimize resource allocation

ASSUMPTION: This role requires a strong understanding of the selling process, shopper behavior, and key business functions. It also demands excellent organizational skills and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Ensuring shopper insight is integrated into all trade implementation, from initial concept to shopper communication

✅ Illustrating agreed Category Growth Drivers and Activation Platforms in all initiatives, including innovation and renovation, route-to-market strategies, pricing and promotions, and shopper communication

✅ Implementing Category Channel plans in alignment with prioritized channels, distinguishing between core and accelerator channels

✅ Driving the alignment of brand, channel, customer, and field sales plans to achieve business targets, actively managing discrepancies between objectives and actual results at a corporate level

✅ Executing brand, customer, and field sales plans that deliver on annual business targets

✅ Coordinating the execution and monitoring the progress of commercial plans to capitalize on opportunities, maximize synergies, and optimize resource allocation

✅ Implementing a Point of Sale Materials (POSM) process to minimize losses in the warehouse

✅ Monitoring the competitive landscape and identifying opportunities for Nestle

✅ Continuously monitoring budget spending in accordance with agreed planning

✅ Optimizing promotion plans through systematic evaluation to improve return on investment (ROI)

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: University graduate

Experience: 2/3+ years of commercial experience with previous experience in Sales (Field) and/or Marketing

Required Skills:

• Advanced Excel
• Clear understanding of the selling process and the shopper behavior
• Understanding of key business functions
• English fluency

Preferred Skills:

• Experience in the confectionery industry
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, experience in the confectionery industry and bilingual/multilingual skills would be beneficial for this role but are not strictly required.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Romania is typically between 15,000 RON and 25,000 RON per month, based on experience and qualifications. This is an estimate and the actual salary may vary.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is competitive and may include health insurance, retirement plans, and other perks.

📌 Applicant Insights

🔍 Company Context

Industry: Nestle is a multinational food and beverage company, operating in over 191 countries worldwide. The confectionery market is a significant part of their portfolio, with popular brands like KitKat, Smarties, and Aero.

Company Size: Nestle has over 273,000 employees globally, making it a large corporation with extensive resources and opportunities for career growth.

Founded: Nestle was founded in 1866 and has a rich history in the food industry, with a strong commitment to sustainability and social responsibility.

Company Description:

• Nestle is the world's largest food and beverage company, offering products and services for all stages of life, every moment of the day
• The company is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come
• Nestle's culture is based on values rooted in respect: respect for themselves, respect for others, respect for diversity, and respect for the future

Company Specialties:

• Coffee and beverages
• Dairy
• Confectionary
• Culinary and frozen food
• Ice Cream
• Infant nutrition
• Healthcare nutrition
• Out of home F&B solutions
• Petcare

Company Website: http://www.nestle.com

ASSUMPTION: Nestle's size and global presence offer numerous opportunities for career growth and development. The company's commitment to sustainability and social responsibility is a significant aspect of its culture and operations.

📊 Role Analysis

Career Level: This role is at the mid-level of Nestle's career ladder, with opportunities for growth into senior roles or other functions within the company.

Reporting Structure: The Trade Marketing Specialist reports directly to the Confectionery Team and works closely with cross-functional teams, including sales, marketing, and field sales.

Work Arrangement: This is an on-site role, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Progression into senior trade marketing roles or other marketing functions within Nestle
• Expansion into different categories or brands within the confectionery portfolio
• International assignments or relocation opportunities

ASSUMPTION: Given Nestle's size and global presence, there are numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Nestle's Bucharest office is a modern, collaborative workspace with a diverse and inclusive culture.

Office Location(s): Bucharest, Romania

Geographic Context:

• Bucharest is the capital and largest city of Romania, with a population of over 1.8 million
• The city is known for its wide, tree-lined boulevards, elegant architecture, and vibrant cultural scene
• Bucharest offers a high quality of life, with affordable living costs compared to other European capitals

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs and occasional overtime.

ASSUMPTION: While not explicitly stated, the work environment at Nestle's Bucharest office is likely to be dynamic, collaborative, and inclusive, with a strong focus on teamwork and cross-functional collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview or assessment, potentially involving a case study or presentation

Key Assessment Areas:

• Understanding of the selling process and shopper behavior
• Analytical and problem-solving skills
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with Nestle's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the confectionery market and Nestle's products
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research Nestle's company culture and values to ensure a strong cultural fit

ATS Keywords: Trade Marketing, Sales, Marketing, Shopper Insight, Category Growth Drivers, Activation Platforms, Route-to-Market Strategies, Pricing, Promotions, Budget Management, Advanced Excel, Competitive Analysis, Resource Allocation, Point of Sale Materials, ROI Optimization, English Fluency

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing candidates' technical skills, cultural fit, and alignment with Nestle's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Advanced Excel (pivot tables, data analysis, macros)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Data visualization tools (e.g., Tableau, Power BI)
• CRM systems (e.g., Salesforce, SAP CRM)

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and advanced Excel skills are essential for this role. Familiarity with project management, data visualization, and CRM tools would be beneficial but not strictly required.

👔 Cultural Fit Considerations

Company Values:

• Respect: Respect for ourselves, respect for others, respect for diversity, and respect for the future
• Excellence: Striving for excellence in all that we do
• Collaboration: Working together to achieve our goals

Work Style:

• Dynamic and fast-paced work environment
• Strong focus on teamwork and cross-functional collaboration
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you have a strong understanding of the selling process and shopper behavior?
• Are you comfortable working in a dynamic, fast-paced environment and managing multiple projects simultaneously?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Nestle places a strong emphasis on cultural fit and alignment with the company's values. Candidates who demonstrate a strong understanding of Nestle's values and a commitment to excellence, collaboration, and respect are likely to be successful in the application process.

⚠️ Potential Challenges

• The role requires a high degree of cross-functional collaboration and may involve managing conflicting priorities and tight deadlines
• The confectionery market is competitive, and the role may involve responding to market changes and competitive threats
• The role may require occasional overtime or weekend work to meet project deadlines
• The work environment may be dynamic and fast-paced, with a high degree of change and uncertainty

ASSUMPTION: While this role offers numerous opportunities for career growth and development, it also presents challenges that require strong organizational skills, adaptability, and a commitment to excellence.

📈 Similar Roles Comparison

• This role is similar to other trade marketing roles within Nestle and the broader confectionery industry, with a focus on category management, shopper insights, and trade implementation
• However, this role is unique in its focus on the confectionery category and may involve specific challenges and opportunities related to this market
• Compared to other marketing roles within Nestle, this role places a stronger emphasis on trade execution and channel management

ASSUMPTION: While this role shares similarities with other trade marketing roles within Nestle and the broader confectionery industry, it is unique in its focus on the confectionery category and may involve specific challenges and opportunities related to this market.

📝 Sample Projects

• Developing and executing a trade promotion plan to drive sales and market share for a new confectionery product launch
• Conducting a shopper insight study to understand consumer behavior and preferences in the confectionery category
• Optimizing the POSM process to minimize losses in the warehouse and improve efficiency

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities that may be involved in this role. The specific projects and priorities may vary depending on the business needs and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Confectionery Team?
• How does this role contribute to Nestle's overall business strategy and growth objectives?
• What opportunities are there for professional growth and development within this role and the broader confectionery category?
• How does Nestle support work-life balance for its employees?
• What is the typical career path for someone in this role, and what opportunities exist for progression within Nestle?

ASSUMPTION: These interview questions are intended to provide insight into the role, the team, and the company culture. They are not exhaustive and may vary depending on the candidate's specific interests and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research Nestle's company culture and values to ensure a strong cultural fit
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.