📌 Core Information
🔹 Job Title: Trade Marketing Specialist Deutschland (d/w/m)
🔹 Company: Unilever
🔹 Location: Hamburg, Germany
🔹 Job Type: Full-Time
🔹 Category: Trade Marketing
🔹 Date Posted: 2025-04-29
🔹 Experience Level: Mid-Level
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing strategic plans tailored to trade partners
- Ensuring the execution of measurable trade activations and promotions
- Collaborating with cross-functional teams to implement excellent campaigns
- Working with a flat and pragmatic hierarchy in an agile market
- Focusing on the E-Com continuation with trade partners
ASSUMPTION: This role requires strong project management skills, creativity, and the ability to work effectively in a dynamic, cross-functional team environment.
📋 Key Responsibilities
✅ Developing and implementing strategic plans for trade partners
✅ Ensuring the execution of measurable trade activations and promotions
✅ Collaborating with cross-functional teams to implement excellent campaigns
✅ Working with the channel and trade marketing assistant to ensure an excellent POS appearance
✅ Conceptualizing the professional appearance of Unilever Food Solutions on trade fairs and selected customer events
ASSUMPTION: The role may require occasional travel to attend trade fairs and customer events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in trade marketing, preferably in B2B or B2C contexts, with a focus on e-commerce
Required Skills:
- Fluency in German and English (negotiation level)
- Strong project management skills
- First experience in trade marketing, preferably in e-commerce
- Willingness to learn and adapt in an agile environment
Preferred Skills:
- Experience with CD, shopper marketing, category management, CD operations, or in the trade environment
- Data-driven mindset and understanding of customer purchase journeys
- Agenturbriefings: media and digital agencies
ASSUMPTION: While not explicitly stated, a strong understanding of the foodservice industry and its trends would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for mid-level trade marketing roles in Germany)
Benefits:
- Flexible working hours and mobile working opportunities
- Discounts with partners, meal subsidy, reduced Germany ticket, and company bike
- Wide range of training opportunities and 24/7 access to the learning platform
- Wellbeing offers, occupational health services, health management, and 24/7 counseling service
Working Hours: Full-time (40 hours per week) with flexible working hours and mobile working opportunities
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically focused on the foodservice industry
Company Size: 10,001+ employees, providing a large, diverse work environment with ample opportunities for growth and learning
Founded: 1872, with a rich history and established brand portfolio
Company Description:
- Unilever is a global consumer goods company with a portfolio ranging from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos, and everyday household care products
- The company produces world-leading brands such as Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, alongside trusted local names and innovative forward-thinking brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica
- Unilever is committed to sustainability and has adopted the "Sustainable Living Plan" to reduce its environmental footprint and contribute positively to society
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- Careers
Company Website: http://www.unilever.com
ASSUMPTION: Unilever's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the trade marketing function or across other areas of the business
Reporting Structure: This role reports directly to the Channel & Trade Marketing Manager and works closely with cross-functional teams, including customer teams and CD teams
Work Arrangement: Hybrid, with a combination of on-site work at the Hamburg Head Office and remote work
Growth Opportunities:
- Expanding responsibilities within the trade marketing function
- Transitioning to a more senior role within the trade marketing team or moving into a different function within the business
- Gaining international experience through working with global trade partners or moving to one of Unilever's other international offices
ASSUMPTION: Unilever's fast-paced and dynamic environment provides ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Modern and collaborative office space in the heart of Hamburg, with a focus on employee well-being and work-life balance
Office Location(s): Neue Burg 1, 20457 Hamburg, Germany
Geographic Context:
- Hamburg is the second-largest city in Germany and a major hub for the foodservice industry
- The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous recreational opportunities
- Hamburg is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours per week) with flexible working hours and mobile working opportunities
ASSUMPTION: The vibrant and dynamic environment of Hamburg, combined with Unilever's flexible work arrangements, creates an ideal work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and relevant team members
- Final interview with the Channel & Trade Marketing Manager
- Job offer and onboarding
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and presentation skills
- Cultural fit and alignment with Unilever's values
- Technical skills in trade marketing, project management, and digital marketing
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the foodservice industry and Unilever's brand portfolio
- Prepare examples of your past trade marketing campaigns and their outcomes
- Research Unilever's company culture and values, and be prepared to discuss how your personal values align with the company's
ATS Keywords: Trade Marketing, Project Management, E-Commerce, Category Management, Digital Marketing, Stakeholder Management, Team Collaboration, Data-Driven Marketing, Creativity, Agility, Sales Funnel Understanding, POS Management, Event Planning, Communication, Persuasion, Detail Orientation
ASSUMPTION: Unilever's application process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, or Jira)
- Marketing automation tools (e.g., HubSpot, Marketo, or Salesforce)
- Data analysis tools (e.g., Google Analytics, Tableau, or Power BI)
- Design tools (e.g., Adobe Creative Suite or Sketch)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Our People-to-People approach
- Empathy for our consumers and customers
- Competence in delivering on our promises
- Winning together as one team
- Integrity and acting responsibly
Work Style:
- Collaborative and inclusive team environment
- Agile and adaptable to change
- Focus on delivering results and continuous improvement
- Open and transparent communication
- Supportive and empowering leadership
Self-Assessment Questions:
- How do your personal values align with Unilever's company values?
- How do you approach working in a collaborative and inclusive team environment?
- How do you adapt to change and uncertainty in a dynamic work environment?
ASSUMPTION: Unilever's company culture is focused on empowering employees to bring their unique perspectives and skills to the table, fostering a diverse and inclusive work environment.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and flexibility
- Balancing multiple priorities and projects may require strong time management and organizational skills
- Collaborating with cross-functional teams may require strong communication and stakeholder management skills
- Working with trade partners may require understanding of their unique business needs and challenges
ASSUMPTION: These challenges can be overcome by leveraging strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other trade marketing roles, this position focuses more on the E-Com continuation with trade partners and the perfect store online in trade partner webshops
- Unilever's global presence and large brand portfolio provide ample opportunities for career growth and development
- This role may require more frequent travel to attend trade fairs and customer events compared to other trade marketing roles
ASSUMPTION: This role offers unique opportunities for growth and development within the trade marketing function and across other areas of the business.
📝 Sample Projects
- Developing and implementing a strategic plan for a major trade partner, focusing on E-Com growth and the perfect store online in their webshop
- Collaborating with cross-functional teams to create and execute a successful trade activation campaign, driving sales and brand awareness
- Conceptualizing and executing the professional appearance of Unilever Food Solutions at a major trade fair, showcasing the brand's products and services to key customers and industry professionals
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall trade marketing strategy for Unilever Food Solutions?
- What opportunities are there for growth and development within this role and the trade marketing function?
- How does Unilever support work-life balance for its employees?
- What are the key challenges facing the trade marketing team, and how can this role help address them?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, enabling you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past trade marketing campaigns and their outcomes
- Research Unilever's company culture and values, and be prepared to discuss how your personal values align with the company's
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
