Trade Marketing Specialist, Europe

📌 Core Information

🔹 Job Title: Trade Marketing Specialist, Europe

🔹 Company: SASMAR

🔹 Location: Ta' Xbiex, Malta

🔹 Job Type: Full-time

🔹 Category: Pharmaceuticals

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing trade marketing strategies to enhance product visibility and incentivize retailers.
• Collaborating with sales teams and external partners to maximize market penetration and optimize promotional efforts.
• Analyzing market trends and customer insights to inform trade marketing activities and optimize performance.
• Managing budgets for trade marketing initiatives and tracking return on investment.

ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong interpersonal skills to effectively engage with various stakeholders in the distribution network.

📋 Key Responsibilities

✅ Develop and implement trade marketing strategies that align with company objectives and target key markets.

✅ Collaborate with sales teams to create impactful promotions and in-store campaigns that drive consumer engagement.

✅ Analyze market trends and customer insights to inform trade marketing activities and optimize performance.

✅ Manage budgets for trade marketing initiatives and track return on investment.

✅ Prepare presentations and marketing materials for sales meetings and trade shows.

✅ Work closely with external stakeholders, including distributors and retailers, to enhance product distribution and visibility.

✅ Measure the effectiveness of trade promotional activities and adjust strategies as necessary.

✅ Stay informed about industry trends and competitor activities to identify new opportunities.

ASSUMPTION: The successful candidate will be proactive, results-driven, and able to work effectively in a fast-paced environment with multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field.

Experience: Proven experience in trade marketing or related roles, preferably within the pharmaceutical or consumer goods industry.

Required Skills:

• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent communication and interpersonal skills, with the ability to engage diverse audiences, building strong relationships with key players in the distribution network, including retailers, distributors, and wholesalers.
• Creative mindset with a strong understanding of promotional strategies and consumer behavior.
• Proficient in Google Office Suite and marketing analysis tools.
• Collaborative spirit and strong project management skills.
• Ability to thrive in a fast-paced environment and manage multiple priorities.
• Fluency in English; additional languages are a plus.

Preferred Skills:

• Experience in the pharmaceutical or personal care industry.
• Knowledge of the European retail landscape.

ASSUMPTION: Candidates with experience in trade marketing within the pharmaceutical or consumer goods industry will have a strong foundation for success in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated based on industry standards for a mid-level trade marketing role in Malta)

Benefits:

• Private Health Insurance
• Career advancement opportunities in a stable company

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The working hours are subject to change based on business needs and may require occasional flexibility.

📌 Applicant Insights

🔍 Company Context

Industry: SASMAR operates in the pharmaceutical manufacturing industry, specializing in personal care and fertility products.

Company Size: SASMAR has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: SASMAR was founded in 2005 and has since expanded its footprint to over 60 countries.

Company Description:

• SASMAR is committed to improving the health and well-being of consumers by providing products of superior quality and value.
• The company aims to be recognized as a leading brand by consumers around the world.
• SASMAR's flagship product, Conceive Plus® fertility lubricant, has contributed to increasing the fertility rate internationally.

Company Specialties:

• Family Planning
• Reproduction
• Sexual Health
• and Fertility

Company Website: http://www.sasmarpharma.com

ASSUMPTION: SASMAR's commitment to improving consumer health and well-being, along with its focus on quality and value, creates an environment that prioritizes innovation and customer satisfaction.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, offering opportunities for growth and development within the trade marketing function.

Reporting Structure: The Trade Marketing Specialist will report directly to the Marketing Manager and work closely with the sales teams and external partners.

Work Arrangement: This is an on-site position based at SASMAR's Ta' Xbiex, Malta location. The role may require occasional travel to attend trade shows or meet with external stakeholders.

Growth Opportunities:

• Progression to a senior trade marketing role within the company.
• Expanding responsibilities to include additional markets or product categories.
• Developing expertise in related marketing disciplines, such as digital marketing or brand management.

ASSUMPTION: SASMAR's mid-sized company structure and focus on growth provide ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: SASMAR's Ta' Xbiex, Malta office is a modern, professional environment with a collaborative and dynamic work culture.

Office Location(s): Ta' Xbiex, Malta

Geographic Context:

• Ta' Xbiex is a bustling town in the central-eastern region of Malta, known for its vibrant business scene and picturesque waterfront.
• Malta offers a Mediterranean climate, rich history, and a multilingual population, providing a diverse and engaging work environment.
• The island's strategic location in the Mediterranean Sea facilitates international travel and collaboration.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. Occasional flexibility may be required to accommodate business needs.

ASSUMPTION: The modern office environment, collaborative work culture, and diverse geographic context contribute to a engaging and productive work experience for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the Marketing Manager and a member of the sales team to discuss the role, responsibilities, and company culture.
• Final interview with the Head of Marketing to discuss career growth and long-term objectives.

Key Assessment Areas:

• Analytical skills and data interpretation.
• Communication and interpersonal skills, with a focus on stakeholder engagement.
• Creativity and strategic thinking in trade marketing strategies.
• Understanding of promotional strategies and consumer behavior.

Application Tips:

• Tailor your resume to highlight relevant experience in trade marketing, sales, or related fields.
• Prepare examples of successful trade marketing campaigns or initiatives you've led or contributed to.
• Demonstrate your understanding of the European retail landscape and relevant market trends.
• Showcase your ability to work effectively in a fast-paced, dynamic environment.

ATS Keywords: Trade Marketing, Retail Marketing, Sales Collaboration, Stakeholder Engagement, Data Interpretation, Market Analysis, Budget Management, Promotional Strategies, Consumer Behavior, Fast-Paced Environment

ASSUMPTION: SASMAR's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on identifying strong communicators and strategic thinkers who can thrive in a fast-paced environment.

🛠️ Tools & Technologies

• Google Office Suite (Google Docs, Sheets, Slides)
• Marketing analysis tools (e.g., Google Analytics, social media analytics platforms)
• Presentation software (e.g., PowerPoint, Keynote)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they enable effective communication, collaboration, and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Quality and innovation in product development and marketing strategies.
• Collaboration and teamwork to achieve common goals.
• Customer focus and commitment to improving consumer health and well-being.

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous improvement.
• Collaborative and inclusive, with a strong emphasis on teamwork and open communication.
• Adaptable and responsive to changing market conditions and customer needs.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you an effective communicator and collaborator, able to build strong relationships with diverse stakeholders?
• Do you have a creative mindset and a strong understanding of promotional strategies and consumer behavior?

ASSUMPTION: SASMAR values employees who are adaptable, results-driven, and committed to working collaboratively to achieve common goals and improve consumer health and well-being.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment.
• Navigating the complex and evolving European retail landscape.
• Building and maintaining strong relationships with diverse stakeholders, including retailers, distributors, and wholesalers.
• Adapting to changing market conditions and customer needs.

ASSUMPTION: These challenges can be overcome by effective time management, strong communication skills, and a proactive, adaptable approach to work.

📈 Similar Roles Comparison

• Compared to other trade marketing roles, this position offers a unique focus on the European market and the opportunity to work with a diverse range of stakeholders.
• Within the pharmaceutical industry, this role provides a balance of strategic thinking, analytical skills, and strong interpersonal skills, enabling effective engagement with various stakeholders in the distribution network.
• Career progression in this role may involve expanding responsibilities to include additional markets or product categories, or developing expertise in related marketing disciplines, such as digital marketing or brand management.

ASSUMPTION: This role offers a unique blend of strategic, analytical, and interpersonal skills, providing a strong foundation for career growth and development within the trade marketing function.

📝 Sample Projects

• Developing and implementing a trade marketing campaign to increase product visibility and sales in a key European market.
• Analyzing market trends and customer insights to inform trade marketing strategies and optimize performance.
• Managing the budget for trade marketing initiatives and tracking return on investment to ensure cost-effectiveness.

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role, focusing on strategic thinking, analytical skills, and strong interpersonal skills.

❓ Key Questions to Ask During Interview

• How does this role contribute to SASMAR's overall business strategy and growth objectives?
• What are the key priorities for this role in the first 90 days?
• How does SASMAR support the professional development and career growth of its employees?
• What is the typical career path for someone in this role, and what opportunities exist for progression within the company?
• How does SASMAR foster a collaborative and inclusive work environment, and what steps are taken to ensure effective communication and teamwork?

ASSUMPTION: These questions demonstrate a proactive and engaged approach to understanding the role, the company, and the opportunities for career growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience in trade marketing, sales, or related fields, with a focus on skills such as stakeholder engagement, data interpretation, and promotional strategies.
• Prepare examples of successful trade marketing campaigns or initiatives you've led or contributed to, demonstrating your ability to drive results and improve product visibility.
• Follow up with SASMAR one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.