📌 Core Information
🔹 Job Title: Trade Marketing Specialist NMK&KS
🔹 Company: Nestle Operational Services Worldwide SA
🔹 Location: Skopje, Skopje, Macedonia
🔹 Job Type: Full-Time
🔹 Category: Trade Marketing
🔹 Date Posted: April 4, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing channel plans based on consumer and customer requirements, and competitive landscape.
- Contributing to category growth by identifying opportunities and action plans for priority channels.
- Communicating channel guidelines to relevant stakeholders, including assortment status and promotional guidelines.
- Monitoring implementation of promotional guidelines and price strategy in assigned channel.
- Tracking share of leaflet/channel and customer.
- Identifying gaps in assigned channel compared to competitors and proposing solutions.
- Collaborating with sales and category trade marketing teams to develop channel and key customer plans.
- Sending aligned monthly activity plans across all categories to field sales.
- Monitoring budget spending in line with planning.
- Optimizing promotion plans through systematic evaluation to improve ROI.
- Ensuring adherence to company principles and policies.
ASSUMPTION: This role requires a strong understanding of trade marketing principles and excellent communication skills to effectively collaborate with various teams and stakeholders.
📋 Key Responsibilities
✅ Develops Channel plans based on consumer and customer requirements, and competitive landscape.
✅ Contributes to Category growth by identifying opportunities and action plans for priority Channels.
✅ Communicates Channel Guidelines to relevant stakeholders, including assortment status and promotional guidelines.
✅ Monitors implementation of promotional guidelines and price strategy in assigned channel.
✅ Tracks share of leaflet/Channel and Customer.
✅ Identifies gaps in assigned channel compared to competitors and proposes solutions.
✅ Collaborates with Sales and Category Trade Marketing teams to develop channel and key customer plans.
✅ Sends aligned monthly activity plans across all categories to Field Sales.
✅ Monitors budget spending in line with planning.
✅ Optimizes promotion plans through systematic evaluation to improve ROI.
✅ Ensures adherence to company principles and policies.
ASSUMPTION: The role requires a high level of organization and attention to detail to effectively manage multiple responsibilities and projects.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field.
Experience: At least 2-3 years of experience in trade marketing, customer management, sales, or a related field.
Required Skills:
- Excellent negotiation capabilities
- Strong business planning skills
- Strong communication and presentation skills
- Excellent knowledge of English language, both written and spoken
- Advanced user of MS Office package
Preferred Skills:
- Knowledge of the food and beverage industry
- Experience with trade marketing software tools
ASSUMPTION: Candidates with experience in the food and beverage industry or relevant trade marketing software tools may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a trade marketing specialist role with 2-5 years of experience in Macedonia, the estimated salary range is between MKD 35,000 to MKD 50,000 per year (approximately USD 550 to USD 800 per month).
Benefits:
- Private Health Insurance including annual medical check-up for employees
- Annual leave quota higher than defined by law (up to 30 days)
- Paid parental leave as per Parental Policy
- Pets@work
Working Hours: 40 hours per week, with a hybrid work arrangement (2-3 days in the office and the rest remote).
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 10,001+ employees
Founded: 1866 (as Nestlé's predecessor, Anglo-Swiss Condensed Milk Company)
Company Description: Nestlé is the world’s largest food and beverage company, driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. With a portfolio covering almost every food and beverage category, Nestlé serves products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
Company Specialties: Coffee and beverages, Dairy, Confectionary, Culinary and frozen food, Ice Cream, Infant nutrition, Healthcare nutrition, Out of home F&B solutions, and Petcare.
Company Website:
http://www.nestle.com
ASSUMPTION: Nestlé's extensive experience and global presence provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Head of Corporate CDT South Hub.
Work Arrangement: Hybrid (2-3 days in the office, rest remote)
Growth Opportunities:
- Opportunities to collaborate with various teams and stakeholders, fostering professional development.
- Potential to take on additional responsibilities and advance within the trade marketing function or related fields.
ASSUMPTION: The hybrid work arrangement offers flexibility and opportunities for professional growth within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Nestlé's office is located in Skopje, North Macedonia.
Geographic Context: Skopje is the capital and largest city of North Macedonia, offering a mix of urban and natural environments. The city is known for its historic sites, cultural attractions, and vibrant nightlife.
Work Schedule: The work schedule is flexible, with a focus on results and performance rather than strict office hours.
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and caters to employees' personal preferences and needs.
💼 Interview & Application Insights
Typical Process:
1. Online application submission through the Nestlé careers portal.
2. Phone or video screening to assess communication skills and cultural fit.
3. In-depth interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and career growth opportunities.
4. Final interview with the head of the department or a senior leader to make a hiring decision.
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Cultural fit and alignment with Nestlé's values
- Relevant experience and industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required skills.
- Research Nestlé's company culture and values to ensure a strong cultural fit.
ATS Keywords: Trade Marketing, Channel Planning, Shopper Insights, Promotional Guidelines, Budget Management, ROI Optimization, Stakeholder Communication, Team Collaboration, Category Growth, Competitor Analysis
ASSUMPTION: The interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on problem-solving and communication abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Trade marketing software tools (if applicable)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Communication and collaboration tools (e.g., Microsoft Teams, Slack, or Google Workspace)
ASSUMPTION: The required tools and technologies are industry-standard and widely used in trade marketing roles.
👔 Cultural Fit Considerations
Company Values:
- Respect for ourselves
- Respect for others
- Respect for diversity
- Respect for the future
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on performance
- Adaptable and open to change
- Strong communication and presentation skills
Self-Assessment Questions:
1. How do you demonstrate respect for others in your daily work?
2. Can you provide an example of a time when you had to adapt to a significant change in your work environment?
3. How do you ensure that your work aligns with Nestlé's commitment to sustainability and social responsibility?
ASSUMPTION: Nestlé's company culture emphasizes respect, collaboration, and a strong work ethic, with a focus on sustainability and social responsibility.
⚠️ Potential Challenges
1. Language Barrier: While English is the primary language used in the workplace, candidates may face communication challenges due to language barriers.
2. Cultural Differences: Working in a multinational corporation may present cultural differences that candidates must navigate.
3. Work-Life Balance: The hybrid work arrangement may require candidates to manage their time effectively to maintain a healthy work-life balance.
4. Industry-Specific Challenges: The food and beverage industry can be competitive and dynamic, presenting unique challenges for trade marketing specialists.
ASSUMPTION: Candidates should be prepared to overcome potential challenges by demonstrating strong communication skills, cultural awareness, and time management abilities.
📈 Similar Roles Comparison
1. Trade Marketing Specialist vs. Brand Manager: While both roles focus on marketing strategies, a trade marketing specialist is more focused on channel-specific tactics and in-store promotions, whereas a brand manager oversees the overall brand strategy and positioning.
2. Industry-Specific Context: In the food and beverage industry, trade marketing specialists often work closely with sales teams to drive in-store execution and promotions, while brand managers may have more exposure to consumer marketing and advertising agencies.
3. Career Path Comparison: Both roles can lead to career progression within marketing functions, with opportunities to specialize in specific areas or advance to management positions.
ASSUMPTION: Candidates should consider their career goals and interests when comparing similar roles and industries.
📝 Sample Projects
1. Channel Plan Development: Develop a comprehensive channel plan for a priority channel, incorporating shopper insights, competitive landscape analysis, and promotional strategies to drive category growth.
2. Promotion Optimization: Evaluate an existing promotion's performance and propose improvements to enhance ROI and better align with consumer preferences and channel dynamics.
3. Stakeholder Communication: Create and deliver a presentation to key stakeholders, including sales and category teams, outlining channel guidelines, promotional updates, and performance metrics to ensure alignment and support for channel-specific initiatives.
ASSUMPTION: Sample projects should demonstrate the candidate's ability to analyze data, develop strategic plans, and effectively communicate with stakeholders.
❓ Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30-60-90 days?
2. How does this role contribute to the overall trade marketing strategy for the region or category?
3. What opportunities are there for professional development and growth within the trade marketing function or related fields?
4. How does the company support work-life balance for employees, particularly those working in a hybrid arrangement?
5. What are the key challenges facing the trade marketing team in the region or category, and how can this role help address them?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company, while also addressing any concerns or uncertainties they may have.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the following link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare for the interview process by researching Nestlé's company culture, values, and industry-specific trends.
4. Follow up with the hiring manager or HR representative after your interview to express your interest in the role and address any remaining questions.
5. If selected for the final round, be prepared to discuss your career goals, expectations, and any concerns related to the role or company.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
