📌 Core Information
🔹 Job Title: Trade Marketing Specialist
🔹 Company: Nestlé Operational Services Worldwide SA
🔹 Location: Mérida, YUC, MX
🔹 Job Type: On-site, Full-time
🔹 Category: Trade Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Coordinating and following up on the implementation of category initiatives in the region across all channels.
- Developing regional plans by category to increase demand generation aligned with each brand's strategy.
- Ensuring the team of operations has the necessary supports and following up on the execution of key projects and activities.
- Acting as an ambassador and administrator of the category's resources in the region.
- Communicating the category's plan and providing training to all levels, as well as monitoring key points of sale.
ASSUMPTION: This role requires strong organizational skills, the ability to work collaboratively with cross-functional teams, and a deep understanding of the trade marketing landscape.
📋 Key Responsibilities
✅ Coordinate and follow up on the implementation of category initiatives in the region across all channels, working with the Operations team.
✅ Develop regional plans by category to increase demand generation aligned with each brand's strategy.
✅ Ensure the team of operations has the necessary supports and follow up on the execution of key projects and activities (Big Rocks, tactical activities, and essentials) in all channels of the region.
✅ Act as an ambassador and administrator of the category's resources in the region (regional budget), ensuring correct execution.
✅ Develop plans with a tactical focus that allows us to gain and maintain a strong presence at the point of sale.
✅ Communicate the category's plan and provide training to all levels, as well as monitor the points of sale that represent 80% of sales, ensuring flawless execution and increased demand generation.
✅ Administrate and coordinate teams of demonstrators and their activities (sampling, tastings, and activation of tents).
ASSUMPTION: This role involves a high degree of coordination, communication, and strategic planning to drive category success in the region.
🎯 Required Qualifications
Education: Bachelor's degree in Business Administration, Accounting, Commercial Engineering, Marketing, or related fields.
Experience: 2 to 3 years of experience in Sales, Marketing, or Trade Marketing.
Required Skills:
- Advanced Excel skills.
- Excellent communication skills.
- Leadership skills.
- Point of Sale experience.
- Wholesale channel experience.
Preferred Skills:
- Experience in the food and beverage industry.
- Bilingual or multilingual skills (Spanish and English).
ASSUMPTION: Strong analytical skills, attention to detail, and the ability to work in a fast-paced environment are essential for success in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this position is MXN 40,000 - 60,000 per month, based on industry standards for trade marketing specialists with 2-5 years of experience in Mexico.
Benefits:
- Health insurance.
- Retirement plan.
- Employee discounts on Nestlé products.
Working Hours: Full-time, Monday to Friday, with the possibility of occasional weekend work or overtime during peak periods.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé is a multinational food and beverage company, operating in the consumer goods sector. The company is a market leader in most of its businesses, with products ranging from infant nutrition to pet care.
Company Size: Nestlé is a large corporation with over 273,000 employees worldwide. This size allows for extensive resources and opportunities for career growth.
Founded: Nestlé was founded in 1866 by Henri Nestlé in Vevey, Switzerland. The company has a rich history and a strong global presence.
Company Description:
- Nestlé is committed to enhancing quality of life through its products and services.
- The company serves its customers with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day.
- Nestlé's culture is based on its values, rooted in respect: respect for ourselves, respect for others, respect for diversity, and respect for the future.
Company Specialties:
- Coffee and beverages.
- Dairy.
- Confectionery.
- Culinary and frozen food.
- Ice cream.
- Infant nutrition.
- Healthcare nutrition.
- Out-of-home F&B solutions.
- Pet care.
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé's extensive product portfolio and global presence offer applicants a wide range of career opportunities and growth prospects.
📊 Role Analysis
Career Level: This role is an intermediate-level position, requiring 2 to 5 years of experience in trade marketing or a related field.
Reporting Structure: The Trade Marketing Specialist reports directly to the Regional Trade Marketing Manager.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work or flexible hours during peak periods.
Growth Opportunities:
- Progression to a senior trade marketing role or a management position within the marketing department.
- Transition to other areas of the business, such as sales, category management, or brand management.
- International assignments or expatriate opportunities, given Nestlé's global presence.
ASSUMPTION: Strong performance in this role can lead to career advancement and increased responsibilities within the organization.
🌍 Location & Work Environment
Office Type: Nestlé's Mérida office is a modern, collaborative workspace with a professional and dynamic atmosphere.
Office Location(s): The office is located in the city of Mérida, Yucatán, Mexico.
Geographic Context:
- Mérida is the capital and largest city of the Yucatán state in Mexico.
- The city is known for its rich history, vibrant culture, and pleasant climate.
- Mérida offers a high quality of life, with a low cost of living compared to other major cities in Mexico.
Work Schedule: The work schedule is typically Monday to Friday, from 8:00 AM to 5:00 PM, with a one-hour lunch break. However, the work schedule may vary depending on business needs and peak periods.
ASSUMPTION: The work environment at Nestlé's Mérida office is supportive and inclusive, with a strong focus on teamwork and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-depth interview with the hiring manager and a member of the HR team.
- Final interview with the regional trade marketing manager.
- Background check and offer extension.
Key Assessment Areas:
- Problem-solving skills and strategic thinking.
- Communication and interpersonal skills.
- Analytical skills and attention to detail.
- Cultural fit and alignment with Nestlé's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with trade marketing, sales, or a related field in detail.
- Demonstrate your understanding of the trade marketing landscape and Nestlé's business.
ATS Keywords: Trade marketing, category management, demand generation, point of sale, wholesale channel, Excel, communication, leadership
ASSUMPTION: The interview process at Nestlé is thorough and comprehensive, designed to assess the candidate's fit for the role and the company's culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Customer Relationship Management (CRM) software (e.g., Salesforce, SAP CRM).
- Enterprise Resource Planning (ERP) software (e.g., SAP, Oracle).
- Data visualization tools (e.g., Tableau, Power BI).
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage data, communicate with stakeholders, and drive strategic decision-making.
👔 Cultural Fit Considerations
Company Values:
- Respect: for ourselves, for others, for diversity, and for the future.
- Excellence: in our products, our people, and our performance.
- Courage: to act boldly and take calculated risks.
Work Style:
- Collaborative and team-oriented.
- Results-driven and focused on delivering excellence.
- Adaptable and open to change in a dynamic business environment.
Self-Assessment Questions:
- Do you align with Nestlé's values, particularly the value of respect?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Nestlé's culture is inclusive and diverse, with a strong emphasis on respect, collaboration, and excellence.
⚠️ Potential Challenges
- The role may require occasional travel to other regions or cities in Mexico.
- Peak periods may involve working overtime or on weekends to meet business demands.
- The trade marketing landscape is constantly evolving, requiring continuous learning and adaptation.
- The role may involve managing multiple projects and priorities, requiring strong organizational skills and time management.
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Trade Marketing Specialist vs. Brand Manager: Both roles focus on driving brand success, but the Trade Marketing Specialist has a more regional and channel-specific focus, while the Brand Manager has a broader, more strategic focus.
- Trade Marketing Specialist vs. Category Manager: The Trade Marketing Specialist focuses on driving demand generation and point-of-sale execution, while the Category Manager has a more strategic, analytical focus on category performance and growth.
- Career Path: Trade Marketing Specialist → Senior Trade Marketing Specialist → Trade Marketing Manager → Category Manager → Brand Manager → Marketing Director
ASSUMPTION: These roles share some similarities but have distinct focuses and responsibilities, requiring different skill sets and experiences.
📝 Sample Projects
- Developing and executing a regional promotional campaign to drive sales and increase market share for a specific product category.
- Analyzing point-of-sale data to identify trends, gaps, and opportunities for improvement in trade marketing strategies.
- Collaborating with cross-functional teams to launch a new product or line extension, ensuring successful trade marketing execution and distribution.
ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the trade marketing department?
- How does this role contribute to the overall success of the company's trade marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does Nestlé support the professional development and growth of its employees?
- What are the key challenges facing the trade marketing department, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your understanding of the trade marketing landscape and Nestlé's business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your trade marketing experience, such as successful campaigns, projects, or achievements.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
