Trade Marketing Specialist Trade Marketing Specialist

Industry: Nestlé operates in the Food and Beverage Services industry, with a focus on providing high-quality products and services for all stages of life, every moment of the day.

Company Size: Nestlé is a large multinational corporation with over 273,000 employees worldwide, offering a diverse range of career opportunities.

Founded: Nestlé was founded in 1866, with its headquarters still based in the Swiss town of Vevey.

Company Description:

• Nestlé is the world's largest food and beverage company, driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
• The company serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
• Nestlé's culture is based on values rooted in respect: respect for ourselves, respect for others, respect for diversity, and respect for the future.

Company Specialties:

• Coffee and beverages
• Dairy
• Confectionary
• Culinary and frozen food
• Ice Cream
• Infant nutrition
• Healthcare nutrition
• Out of home F&B solutions
• Petcare

Company Website: http://www.nestle.com

ASSUMPTION: Nestlé's extensive global presence and diverse product portfolio offer unique opportunities for career growth and development.

Career Level: This role is at the mid-level career stage, requiring a balance of relevant experience and the ability to grow within the organization.

Reporting Structure: The Trade Marketing Specialist will report directly to the Trade Marketing Manager and collaborate with cross-functional teams, including sales, marketing, and operations.

Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work arrangements based on business needs and team agreement.

Growth Opportunities:

• Progression to a senior role within the Trade Marketing team
• Transition to a different marketing discipline or function within Nestlé
• International assignments or expatriate opportunities within the Nestlé group

ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within Nestlé's diverse and dynamic organization.

Office Type: Nestlé's Santiago office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): The Trade Marketing Specialist will be based in Nestlé's Santiago office, with the possibility of visiting retail clients and other Nestlé facilities as needed.

Geographic Context:

• Santiago, the capital and largest city of Chile, offers a vibrant cultural scene, diverse neighborhoods, and a wide range of recreational activities.
• The city is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters.
• Santiago is a major economic hub, with a strong focus on trade, finance, and services.

Work Schedule: The standard workweek is Monday through Friday, with flexible work arrangements available based on business needs and team agreement.

ASSUMPTION: Living and working in Santiago offers a unique blend of urban excitement and natural beauty, with easy access to the great outdoors and cultural attractions.

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the Trade Marketing Manager or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Relevant experience in Trade Marketing and the retail sector
• Strong analytical and problem-solving skills
• Ability to work autonomously and learn quickly
• Familiarity with the Chilean market and consumer trends
• Alignment with Nestlé's values and company culture

Application Tips:

• Highlight relevant experience in Trade Marketing and the retail sector
• Demonstrate strong analytical and problem-solving skills through specific examples
• Tailor your resume and cover letter to emphasize your fit for the role and Nestlé's company culture
• Prepare for behavioral and situational interview questions that assess your ability to work autonomously and adapt to new challenges

ATS Keywords: Trade Marketing, Retail, Consumer Behavior, Market Monitoring, Campaign Planning, Budget Management, Autonomous Learning, Microsoft Office, English Proficiency

ASSUMPTION: The interview process will focus on assessing the candidate's relevant experience, skills, and cultural fit for the role and Nestlé's organization.

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Power BI, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration platforms (e.g., Microsoft Teams, Slack)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as Nestlé provides training and support for new hires.

Company Values:

• Respect: Respect for ourselves, respect for others, respect for diversity, and respect for the future
• Excellence: Striving for excellence in all aspects of our work
• Courage: Acting with courage and integrity in all our decisions and actions

Work Style:

• Collaborative: Working together across functions and teams to achieve common goals
• Dynamic: Adapting to change and embracing new challenges
• Innovative: Continuously seeking new and better ways to serve our consumers and customers

Self-Assessment Questions:

• How do you demonstrate respect for diversity in your daily work?
• Can you provide an example of a time when you acted with courage in the face of adversity?
• How do you approach continuous learning and innovation in your role?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Nestlé's values and work style, with a genuine commitment to the company's mission and purpose.

• Managing a diverse portfolio of Trade Marketing activities across multiple categories, clients, and channels
• Adapting to a dynamic and fast-paced retail environment
• Balancing the need for creativity and innovation with the constraints of budget and resource availability
• Working effectively with cross-functional teams and stakeholders
• Navigating Nestlé's complex organizational structure and decision-making processes

ASSUMPTION: Successful candidates will possess strong organizational skills, adaptability, and the ability to thrive in a complex and dynamic work environment.

• Trade Marketing Specialist roles in other companies may focus more on specific product categories or retail channels, whereas this role offers a broader portfolio of responsibilities and opportunities for growth.
• The retail sector in Chile is highly competitive, with a strong focus on innovation and consumer experience, making this role an excellent fit for candidates seeking a challenging and dynamic work environment.
• Career progression in Trade Marketing may involve transitioning to a senior role within the function, moving into a different marketing discipline, or pursuing international opportunities within Nestlé's global organization.

ASSUMPTION: This role offers unique opportunities for career growth and development within Nestlé's diverse and global organization.

• Developing and executing a Trade Marketing campaign for a new product launch, targeting a specific retail channel and consumer segment
• Analyzing market trends and consumer behavior to identify opportunities for growth and optimization in an existing product category
• Managing the development and purchase of execution materials for a seasonal promotional campaign, ensuring compliance with Nestlé's brand guidelines and quality standards

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Trade Marketing Specialist role at Nestlé.

• Can you describe the team structure and dynamics within the Trade Marketing function?
• How does this role collaborate with other marketing disciplines and functions within Nestlé?
• What are the key priorities for the Trade Marketing team in the first 90 days of this role?
• How does Nestlé support the professional development and growth of its employees?
• What are the most challenging aspects of working in the retail sector in Chile, and how does this role address them?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success at Nestlé.