📌 Core Information
🔹 Job Title: Trade Marketing Sr. Manager-VET
🔹 Company: Mars
🔹 Location: RSH-Royal Canin, Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Trade Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing channel strategies for the VET pillar, both online and offline
- Managing commercial planning and ensuring high ROI and profitability
- Setting up channel execution guidelines and process management
- Segmenting customers and channels to build profitable business models
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in trade marketing and channel management.
📋 Key Responsibilities
✅ Responsible for setting the VET Pillar channel strategy for both online and offline channels
✅ Own commercial planning of Vet pillar and manage GTN and A&CP to ensure high ROI and profitability
✅ Set up channel execution guidelines and process management for monitoring
✅ Segment customers and channels to build profitable business models
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and stakeholder management.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 5-10 years of experience in trade marketing, channel strategy, or a related role
Required Skills:
- Proven experience in channel development and strategy
- Strong analytical and commercial acumen
- Excellent stakeholder management skills
- Fluency in English and Mandarin
Preferred Skills:
- Experience in the pet care industry
- Knowledge of the Chinese market
ASSUMPTION: Candidates with experience in the pet care industry or the Chinese market may have an advantage.
💰 Compensation & Benefits
Salary Range: Industry standard for a senior manager role in trade marketing in China is CNY 400,000 - 600,000 per year. Mars offers competitive salaries and a company bonus.
Benefits:
- Learning and development support from day one, including access to Mars University
Working Hours: Full-time, 40 hours per week. Mars offers a flexible work environment.
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mars operates in the food and beverage manufacturing industry, with a focus on pet care, food, and confectionery.
Company Size: Mars is a large, global company with over 10,000 employees worldwide. This means there are ample opportunities for growth and development.
Founded: Mars was founded in 1911 and has since grown into a global leader in its industries.
Company Description:
- Mars is guided by its Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom
- The company is committed to sustainability and has set ambitious goals to reduce its environmental impact
- Mars offers a dynamic and inclusive work environment, with diverse teams working together to achieve common goals
Company Specialties:
- Pet care, including brands like Pedigree, Whiskas, and Royal Canin
- Food, including brands like Uncle Ben's, Dolmio, and Masterfoods
- Confectionery, including brands like M&M's, Snickers, and Twix
Company Website: Mars.com
ASSUMPTION: Mars' large size and global presence offer many opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Head of Trade Marketing for the VET pillar.
Work Arrangement: On-site, with flexibility for remote work as needed.
Growth Opportunities:
- Mars offers opportunities for career progression within the trade marketing function or across other areas of the business
- The company provides learning and development opportunities to support career growth
ASSUMPTION: This role offers the opportunity to make a significant impact on the VET pillar's channel strategy and commercial performance.
🌍 Location & Work Environment
Office Type: Mars' Shanghai office is a modern, collaborative workspace.
Office Location(s): RSH-Royal Canin, Shanghai, China
Geographic Context:
- Shanghai is a major commercial hub and the largest city in China
- The city offers a vibrant culture, diverse dining options, and numerous entertainment venues
- Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers
Work Schedule: Full-time, with flexible hours to accommodate work-life balance.
ASSUMPTION: Shanghai offers a dynamic and exciting work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the team
- Final interview with the Head of Trade Marketing for the VET pillar
Key Assessment Areas:
- Strategic thinking and channel development skills
- Analytical and commercial acumen
- Stakeholder management and communication skills
- Cultural fit and alignment with Mars' values
Application Tips:
- Highlight your experience in channel development and strategy, with a focus on commercial outcomes
- Tailor your resume to emphasize skills and experiences relevant to the role
- Prepare for behavioral interview questions that assess your problem-solving skills and ability to work collaboratively
ATS Keywords: Trade Marketing, Channel Strategy, Commercial Planning, Customer Management, Channel Development, Profitability Management, Process Management, Segmentation
ASSUMPTION: Mars' application process is competitive, and candidates should be prepared to demonstrate their skills and experiences in detail.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- CRM systems (e.g., Salesforce, SAP)
- Data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite and data analysis tools to analyze market data and develop channel strategies.
👔 Cultural Fit Considerations
Company Values:
- Quality: The consumer is our boss, quality is our work, and value for money is our goal
- Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others
- Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure
- Efficiency: We use resources to the full, waste nothing, and do only what we can do best
- Freedom: We need freedom to shape our future; we need profit to remain free
Work Style:
- Collaborative and inclusive
- Results-driven and focused on delivering commercial outcomes
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you align with Mars' Five Principles and values?
- Are you comfortable working in a dynamic and collaborative team environment?
- Can you demonstrate a track record of delivering commercial outcomes through effective channel strategies?
ASSUMPTION: Candidates should assess their fit with Mars' values and work style to ensure a successful and fulfilling career at the company.
⚠️ Potential Challenges
- The role requires a strong understanding of the Chinese market and its consumers
- Candidates may face competition from other experienced trade marketing professionals
- The role may require travel to other regions in China or internationally
- The work environment may be fast-paced and demanding at times
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and competitive environment.
📈 Similar Roles Comparison
- This role is similar to a Trade Marketing Manager role, but with a broader scope and higher level of responsibility
- Compared to other senior marketing roles, this role has a stronger focus on channel strategy and commercial planning
- Career progression opportunities may include roles such as Head of Trade Marketing or General Manager
ASSUMPTION: Candidates should compare this role to similar roles in the industry to understand the unique aspects and requirements of the position.
📝 Sample Projects
- Developing a comprehensive channel strategy for the VET pillar, including online and offline channels
- Conducting market analysis and segmentation to identify profitable business opportunities
- Managing commercial planning and ensuring high ROI and profitability through effective channel execution guidelines
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the role may involve.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader trade marketing strategy for the VET pillar?
- What opportunities are there for career growth and development within the trade marketing function or across other areas of the business?
- How does Mars support work-life balance for its employees?
- What is the company's approach to sustainability and how does this role contribute to those efforts?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit with Mars' values and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience in trade marketing, channel strategy, and commercial planning
- Prepare a cover letter that explains your interest in the role and how your skills and experiences make you a strong fit
- Follow up with the hiring manager after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
