πΉ Job Title: Trade Shopper Marketing Manager
πΉ Company: Philips
πΉ Location: Istanbul, Turkey
πΉ Job Type: Full-time (Hybrid)
πΉ Category: Marketing & Sales
πΉ Date Posted: April 14, 2025
πΉ Experience Level: 7+ years
πΉ Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of both marketing and sales strategies, as well as the ability to work effectively with various teams.
β Lead the commercial planning process for assigned categories, ensuring alignment with business targets and marketing strategies
β Develop and execute integrated 360Β° go-to-market strategies in collaboration with marketing and sales teams
β Manage pricing, promotion, placement, and product strategies to maximize category performance
β Drive customer engagement by developing compelling channel activation plans
β Collaborate closely with key stakeholders across sales, demand planning, and marketing to ensure flawless execution
β Lead, coach, and inspire a high-performing trade marketing team
β Monitor market trends, competitive landscape, and consumer insights to drive business opportunities
β Own the forecast accuracy and support S&OP processes
ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong leadership to drive results and manage teams.
Education: Bachelorβs degree in Marketing, Business Administration, or a related field
Experience: 7+ years of experience in sales, trade marketing, or commercial roles, preferably in FMCG or consumer electronics
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in sales or trade marketing, as well as relevant industry experience, are likely to be the best fit for this role.
Salary Range: The salary range for this role is estimated to be between βΊ150,000 - βΊ250,000 per year, based on industry standards for a similar role in Istanbul. This is an estimate, and the actual salary may vary based on experience and qualifications.
Benefits:
Working Hours: Full-time (40 hours per week), with the option to work remotely up to 2 days per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
Industry: Philips operates in the health technology industry, focusing on improving people's health and well-being through meaningful innovation.
Company Size: Philips is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Philips was founded in 1891 and has since grown into a global leader in health technology.
Company Description:
Company Specialties:
Company Website: Philips
ASSUMPTION: Philips' focus on improving lives and its diverse range of specialties offer candidates the opportunity to work on impactful projects in various healthcare domains.
Career Level: This role is suitable for experienced professionals seeking a mid-level management position in trade marketing or a related field.
Reporting Structure: The Trade Shopper Marketing Manager will report directly to the Head of Trade Marketing and will lead a team of trade marketing professionals.
Work Arrangement: This role is hybrid, requiring on-site presence at least 3 days per week, with the option to work remotely up to 2 days per week.
Growth Opportunities:
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in trade marketing or a related field.
Office Type: Philips' Istanbul office is located in the Emaar district, offering a modern and collaborative work environment.
Office Location(s): Istanbul β Emaar
Geographic Context:
Work Schedule: The work schedule for this role is Monday to Friday, with the option to work remotely up to 2 days per week.
ASSUMPTION: Istanbul offers a dynamic and multicultural work environment, with a wide range of opportunities for personal and professional growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Trade Marketing, Sales, Commercial Planning, Leadership, Analytical Thinking, Business Acumen, Decision Making, Cross-Functional Collaboration, Customer Engagement, Market Trends, Consumer Insights, Team Management, Pricing Strategy, Promotion Strategy, Channel Activation, Forecast Accuracy
ASSUMPTION: Philips' application process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, leadership, and collaboration.
ASSUMPTION: Familiarity with relevant marketing and sales tools is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Philips values a strong cultural fit, with an emphasis on customer-centricity, teamwork, and a joyful work environment.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on driving results.
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on driving category growth and customer engagement in the health technology industry.
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the importance of cross-functional collaboration and customer engagement.
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, helping candidates make an informed decision about their fit with the position.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.