Trade Shopper Marketing Specialist

Philips

Full-time

On-site

Tokyo, Tōkyō, Japan

🏪 Trade Marketing

📌 Core Information

🔹 Job Title: Trade Shopper Marketing Specialist

🔹 Company: Philips

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Full-time (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid (3 days office, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

Managing brand messaging to consumers through retail and sales channels
Planning and executing effective promotions and consumer activations
Driving sales conversions through strategic shopper marketing
Collaborating with cross-functional teams to launch new products
Analyzing consumer behavior and market trends to inform strategies

ASSUMPTION: This role requires a strong understanding of both B2B and B2C marketing, as well as the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Manage the delivery of a unified brand message to consumers through retail and sales channels, enhancing consumer experience

✅ Plan and execute effective promotions and consumer activations to drive sales conversions

✅ Collaborate with product marketing, online/offline sales, and business development to launch new products

✅ Analyze consumer behavior and market trends to inform shopper marketing strategies

✅ Engage with stakeholders, including retailers, sales teams, and agency partners, to ensure brand consistency and drive results

ASSUMPTION: This role involves a high degree of cross-functional collaboration and stakeholder management, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in trade shopper marketing, with a focus on retail and consumer activations

Required Skills:

Proven experience in trade shopper marketing, including in-store promotions and campaign management
Strong analytical skills and data-driven decision-making
Excellent communication and stakeholder management skills
Fluency in Japanese and English (business level)
Experience working with cross-functional teams and agency partners

Preferred Skills:

Experience in electronics or drugstore marketing
Familiarity with digital marketing and e-commerce platforms
Knowledge of the personal health care industry

ASSUMPTION: While a background in electronics or drugstore marketing is preferred, candidates with relevant experience in other industries may also be considered.

💰 Compensation & Benefits

Salary Range: ¥6,000,000 - ¥8,000,000 per year (based on experience level and industry standards)

Benefits:

Transportation allowance
Social insurance (health and pension)
Retirement benefits (retirement allowance and defined contribution pension plan)
Training programs (online and onboarding support)

Working Hours: 9:00 AM - 5:30 PM (with a 1-hour lunch break), Monday - Friday (with flexible remote work options)

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Philips operates in the health technology sector, focusing on improving people's health and well-being through meaningful innovation.

Company Size: Philips is a large multinational corporation with over 10,000 employees in Japan alone, offering a dynamic and collaborative work environment.

Founded: Philips was founded in 1891 and has since grown into a global leader in health technology, with a strong commitment to sustainability and social responsibility.

Company Description:

Philips is a focused leader in health technology, with a purpose to improve people's health and well-being through meaningful innovation
The company aims to improve the lives of 2.5 billion people per year by 2030, including 400 million in underserved communities
Philips sees healthcare as a connected whole, addressing prevention, diagnosis, treatment, and home care through a seamless flow of data

Company Specialties:

Healthcare
Medical devices
Health systems
Cardiology
Healthtech
Oncology
Respiratory
Fertility and pregnancy care
Connected care

Company Website: Philips Website

ASSUMPTION: Philips' extensive global presence and diverse product portfolio offer numerous growth and development opportunities for employees.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, with opportunities for growth and advancement within the marketing function or related fields.

Reporting Structure: The Trade Shopper Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including product marketing, sales, and business development.

Work Arrangement: This role offers a hybrid work arrangement, with three days of on-site work at the Tokyo office and up to two days of remote work per week.

Growth Opportunities:

Progression to senior marketing roles or management positions within Philips
Expansion into related fields, such as product marketing, brand management, or market research
International assignments or relocation opportunities, given Philips' global presence

ASSUMPTION: Success in this role may lead to increased responsibilities, management opportunities, or career transitions within the marketing function or related fields.

🌍 Location & Work Environment

Office Type: The Tokyo office is a modern, collaborative workspace located in the Azabudai Mori JP Tower, offering easy access to public transportation and nearby amenities.

Office Location(s): Tokyo - Azabudai Mori JP Tower

Geographic Context:

Tokyo is the capital and largest city of Japan, with a population of over 13 million people
The city is known for its vibrant culture, rich history, and diverse neighborhoods
Tokyo offers a high standard of living, with excellent dining, entertainment, and shopping options

Work Schedule: The work schedule is Monday - Friday, with core hours from 9:00 AM to 5:30 PM. The hybrid work arrangement allows for up to two days of remote work per week.

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to various work preferences and needs.

💼 Interview & Application Insights

Typical Process:

Online application submission
Phone or video screening with the hiring manager
In-depth behavioral and technical interviews with cross-functional team members
Final interview with the marketing director or another senior leader
Background check and offer extension

Key Assessment Areas:

Relevant trade shopper marketing experience
Strong analytical and data-driven decision-making skills
Excellent communication and stakeholder management skills
Cultural fit and alignment with Philips' values and mission
Proven ability to work effectively in a hybrid work environment

Application Tips:

Tailor your resume and cover letter to highlight relevant experience and skills for this role
Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
Research Philips' company culture and values to demonstrate your cultural fit
Be prepared to discuss your long-term career goals and how this role fits into your overall career development plan

ATS Keywords: Trade Shopper Marketing, Retail Marketing, Consumer Activations, Promotional Planning, Stakeholder Engagement, Analytical Skills, B2C Marketing, Brand Messaging, Campaign Management, Retail Marketing, Product Launch, Consumer Insights, Communication Skills, Team Collaboration, Project Management, Digital Marketing, Sales Engagement

ASSUMPTION: The interview process may vary based on the specific needs of the hiring team or changes in company policy. It is essential to remain flexible and adaptable throughout the application process.

🛠️ Tools & Technologies

Microsoft Office Suite (Word, Excel, PowerPoint)
Google Workspace (Gmail, Google Drive, Google Docs)
CRM and marketing automation platforms (e.g., Salesforce, Marketo)
Data analysis and visualization tools (e.g., Excel, Tableau)
Project management tools (e.g., Asana, Trello)
Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: The required tools and technologies may vary based on the specific needs of the role or changes in company policy. Familiarity with industry-standard tools and a willingness to learn new platforms are essential.

👔 Cultural Fit Considerations

Company Values:

Customer focus
Results-driven
Innovation
Integrity
Quality
Teamwork
Sustainability

Work Style:

Collaborative and inclusive team environment
Data-driven decision-making and continuous improvement
Agile and adaptable to change
Strong focus on work-life balance and employee well-being
Encouragement of diversity, equity, and inclusion

Self-Assessment Questions:

How do you align with Philips' core values, and can you provide an example of how you've demonstrated these values in your previous roles?
How comfortable are you working in a hybrid work environment, and how do you ensure effective communication and collaboration with remote team members?
How do you approach continuous learning and personal growth, and how have you applied this mindset in your previous roles?

ASSUMPTION: Philips places a strong emphasis on cultural fit and values alignment, as these factors are critical to the company's success and employee satisfaction.

⚠️ Potential Challenges

Managing multiple stakeholders and conflicting priorities
Balancing short-term promotional needs with long-term brand strategy
Keeping up with industry trends and consumer behavior changes
Adapting to a dynamic work environment and changing priorities
Effectively communicating and collaborating with remote team members

ASSUMPTION: Success in this role requires strong communication, stakeholder management, and adaptability skills to navigate potential challenges and thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

Trade Shopper Marketing Specialist vs. Brand Manager: Both roles focus on brand strategy and consumer engagement, but the Trade Shopper Marketing Specialist role has a stronger focus on retail and sales channel management.
Trade Shopper Marketing Specialist vs. Product Marketing Manager: While both roles involve product launch and market positioning, the Trade Shopper Marketing Specialist role places more emphasis on consumer activations and retail promotions.
Trade Shopper Marketing Specialist vs. Retail Marketing Manager: Both roles focus on retail marketing strategies, but the Trade Shopper Marketing Specialist role has a broader scope, including consumer activations and brand messaging across multiple channels.

ASSUMPTION: Understanding the differences between related marketing roles can help candidates identify the best fit for their skills, interests, and career goals.

📝 Sample Projects

Developing and executing a successful in-store promotional campaign for a new product launch, resulting in a 20% increase in sales within the first three months
Collaborating with cross-functional teams to create a comprehensive consumer activation strategy for an upcoming event, driving a 30% increase in event attendance and a 15% increase in post-event sales
Conducting a consumer behavior analysis to inform shopper marketing strategies, leading to a 15% increase in sales for a targeted product category

ASSUMPTION: The provided sample projects demonstrate the range of responsibilities and required skills for the Trade Shopper Marketing Specialist role, highlighting the importance of data-driven decision-making, stakeholder collaboration, and strategic planning.

💭 Key Questions to Ask During Interview

How does this role fit into the overall marketing strategy for the company, and how will my work contribute to the company's long-term goals?
What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these objectives?
How does the company support the professional development and growth of its marketing team members, and what opportunities are available for career advancement within the function?
What is the company's approach to work-life balance, and how does the hybrid work arrangement support employee well-being and productivity?
How does the company foster a culture of diversity, equity, and inclusion, and what initiatives are in place to promote these values?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.

📐 Next Steps for Applicants

To apply for this position:

Submit your application through the Philips careers website
Tailor your resume and cover letter to highlight your relevant experience and skills for this role
Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
Research Philips' company culture and values to demonstrate your cultural fit
Follow up with the hiring manager one week after submitting your application to inquire about the status of your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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