Trade Shopper Marketing Specialist

📌 Core Information

🔹 Job Title: Trade Shopper Marketing Specialist

🔹 Company: Philips

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Hybrid (3 days on-site, 2 days remote)

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Managing brand messaging across retail channels for consumers
• Planning and executing effective promotions and shopper communications
• Collaborating with product marketing and sales teams to engage stakeholders
• Analyzing consumer behavior data to inform decision-making

ASSUMPTION: This role requires a strong understanding of consumer behavior and data analysis, as well as experience in trade shopper marketing and campaign management.

📋 Key Responsibilities

✅ Manage the delivery of a unified brand message to consumers through various retail channels, enhancing consumer experience

✅ Plan and execute effective promotions, consumer activations, and new product launch plans in collaboration with product marketing and sales teams

✅ Engage stakeholders, including retailers and internal teams, to drive shopper marketing initiatives

✅ Analyze consumer behavior data to understand shopper insights and inform decision-making

✅ Develop and implement shopper communication strategies based on consumer insights

ASSUMPION: The role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in trade shopper marketing, with a focus on retail promotions and campaign management

Required Skills:

• Proven experience in trade shopper marketing, campaign management, and promotional planning
• Strong data analysis skills and the ability to draw insights from data
• Excellent communication and stakeholder engagement skills
• Fluency in Japanese and English (business level)

Preferred Skills:

• Experience in the personal healthcare or consumer goods industry
• Knowledge of the Japanese retail market
• Experience with CRM and marketing automation tools

ASSUMPTION: Candidates with experience in house retail or consumer goods marketing may also be considered.

💰 Compensation & Benefits

Salary Range: ¥6,000,000 - ¥8,000,000 per year (including a fixed overtime allowance of ¥30,000 per month)

Benefits:

• Bonus (15% of annual salary)
• Transportation allowance
• Social insurance (health and pension)
• Retirement benefits (retirement allowance and defined contribution pension plan)
• Training programs and career development opportunities

Working Hours: 9:00 AM - 5:30 PM (with a 1-hour lunch break), Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level in Tokyo.

📌 Applicant Insights

🔍 Company Context

Industry: Philips is a global leader in health technology, focusing on improving people's health and well-being through meaningful innovation.

Company Size: Philips has over 10,000 employees in Japan and is a large, multinational corporation.

Founded: Philips was founded in 1891 and has a long history of innovation in healthcare and consumer electronics.

Company Description:

• Philips is a purpose-driven organization, aiming to improve the lives of 2.5 billion people per year by 2030, including 400 million in underserved communities.
• The company focuses on healthcare as a connected whole, helping people live healthily, preventing disease, and supporting patients' recovery at home in the community.
• Philips sees healthcare as a connected whole, supported by a seamless flow of data, and aims to make life better through technology.

Company Specialties:

• Healthcare: medical imaging, diagnostic imaging, ultrasound, patient monitoring, and health informatics
• Consumer Lifestyle: personal health, home appliances, and personal care
• Connected Care: telehealth, remote patient monitoring, and data analytics

Company Website: Philips Website

ASSUMPTION: Philips is a large, multinational corporation with a strong focus on innovation and improving people's lives through technology.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in trade shopper marketing.

Reporting Structure: The Trade Shopper Marketing Specialist will report directly to the Marketing Manager for Personal Health in Japan.

Work Arrangement: This is a hybrid role, with employees working on-site for three days a week and remotely for two days.

Growth Opportunities:

• Philips offers various training programs and career development opportunities, including onboarding, technical training, and leadership development.
• The company also has a career transition program that allows employees to explore different roles within the organization.
• Philips encourages employees to take on new challenges and grow within the company.

ASSUMPTION: Philips provides ample opportunities for career growth and development, both within the marketing department and across the organization.

🌍 Location & Work Environment

Office Type: Philips' Tokyo office is a modern, open-plan workspace with collaborative areas and meeting rooms.

Office Location(s): The Tokyo office is located in the Minato City, Minato-ku district, near Roppongi Hills.

Geographic Context:

• Tokyo is the capital and largest city in Japan, with a population of over 13 million people.
• The city is a major hub for business, finance, and technology, with a vibrant culture and numerous attractions.
• Tokyo is well-connected by public transportation, with the office being easily accessible by train and subway.

Work Schedule: The work schedule is Monday to Friday, with core hours from 9:00 AM to 5:30 PM. Employees are expected to be present in the office for three days a week and work remotely for two days.

ASSUMPTION: The work environment at Philips is collaborative and inclusive, with a strong focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• The application process involves submitting a resume and cover letter through the Philips careers website.
• Shortlisted candidates will be invited for a phone or video screening, followed by an on-site or virtual interview with the hiring manager and a panel of team members.
• Candidates may be required to complete a case study or assessment as part of the interview process.

Key Assessment Areas:

• Candidates' understanding of consumer behavior and data analysis
• Candidates' experience in trade shopper marketing and campaign management
• Candidates' communication and stakeholder engagement skills
• Candidates' cultural fit with the Philips organization and team

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of consumer behavior and data analysis in your application materials.
• Showcase your experience in trade shopper marketing and campaign management, with specific examples of successful initiatives.
• Prepare for interview questions that focus on your experience, skills, and cultural fit with Philips.

ATS Keywords: Trade Shopper Marketing, Consumer Activation, Promotional Planning, Stakeholder Engagement, Data Analysis, Campaign Management, Brand Messaging, Product Marketing

ASSUMPTION: Philips uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being shortlisted.

🛠️ Tools & Technologies

• CRM and marketing automation tools (e.g., Salesforce, Marketo)
• Data analysis and visualization tools (e.g., Excel, Power BI)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: Philips provides the necessary tools and technologies for employees to perform their jobs effectively, and training is available for new hires.

👔 Cultural Fit Considerations

Company Values:

• Customer focus: Philips is committed to understanding and meeting the needs of its customers, both internal and external.
• Respect and integrity: Philips values diversity, inclusion, and collaboration, and expects employees to act with integrity and respect for one another.
• Excellence: Philips strives for excellence in all aspects of its business, from product quality to employee performance.

Work Style:

• Philips encourages a collaborative and inclusive work environment, with open communication and teamwork.
• The company values innovation, creativity, and continuous learning.
• Philips offers flexible work arrangements, including remote work and flexible hours, to support work-life balance.

Self-Assessment Questions:

• Do you have experience in trade shopper marketing and campaign management, with a strong understanding of consumer behavior and data analysis?
• Are you comfortable working in a collaborative, inclusive, and innovative work environment?
• Do you have excellent communication and stakeholder engagement skills, with the ability to work effectively with cross-functional teams?

ASSUMPTION: Philips values diversity, inclusion, and collaboration, and seeks employees who are aligned with its company values and work style.

⚠️ Potential Challenges

• The role may require occasional travel to meet with stakeholders and attend industry events.
• The work can be fast-paced and demanding, with tight deadlines and competing priorities.
• The role may require working with multiple teams and stakeholders, which can be challenging at times.
• The role may require working with data and analytics, which can be complex and time-consuming.

ASSUMPTION: The role may present challenges, but Philips offers a supportive work environment and resources to help employees succeed.

📈 Similar Roles Comparison

• Compared to other trade shopper marketing roles, this position places a strong emphasis on data analysis and consumer insights.
• Philips is a large, multinational corporation with a strong focus on innovation and technology, which may differ from smaller, more traditional consumer goods companies.
• This role offers opportunities for career growth and development within a large organization, with potential for progression into management or specialist roles.

ASSUMPTION: This role is unique in its focus on data analysis and consumer insights, and offers opportunities for career growth and development within a large, innovative organization.

📝 Sample Projects

• Developing a consumer activation campaign to drive foot traffic and sales in a specific retail channel
• Analyzing consumer data to identify trends and inform promotional strategies
• Collaborating with product marketing and sales teams to launch a new product and drive shopper engagement

ASSUMPTION: These sample projects are illustrative of the types of initiatives the Trade Shopper Marketing Specialist may be involved in, but the specific projects will vary based on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams, such as product marketing and sales?
• What are the biggest challenges facing the team or department currently, and how can this role help address them?
• What opportunities are there for professional development and growth within the role and the organization?
• How does Philips support work-life balance for its employees?

ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and helps you understand the company and team dynamics better.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Philips careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on trade shopper marketing, consumer behavior, and data analysis
• Prepare for interview questions that focus on your experience, skills, and cultural fit with Philips
• If invited for an interview, be prepared to discuss specific examples of your experience in trade shopper marketing and campaign management, as well as your approach to data analysis and consumer insights
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.