📌 Core Information
🔹 Job Title: Trainee Digitales Marketing mit Schwerpunkt Google Ads (m/w/d)
🔹 Company: TERRITORY MEDIA GmbH
🔹 Location: München, Bavaria, Germany
🔹 Job Type: Temporary, Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-20
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site with hybrid work arrangement
🚀 Job Overview
Key aspects of this role include:
- Supporting the planning and optimization of Google Ads campaigns
- Conducting keyword research and optimizing ad copy
- Analyzing campaign performance and deriving targeted optimization measures
- Contributing to the development and implementation of digital marketing strategies across various channels
- Assisting in the implementation of new tools and automations in the Google Ads area
ASSUMPTION: This role is designed for recent graduates or early-career professionals seeking to gain practical experience in digital marketing, with a focus on Google Ads.
📋 Key Responsibilities
✅ Supporting the planning and optimization of Google Ads campaigns (SEA, PMAx, Demand Gen, YouTube)
✅ Conducting keyword research and optimizing ad copy
✅ Analyzing campaign performance and deriving targeted optimization measures
✅ Contributing to the development and implementation of digital marketing strategies across various channels
✅ Assisting in the implementation of new tools and automations in the Google Ads area
ASSUMPTION: The role involves a mix of tactical tasks and strategic input, with a focus on continuous learning and development.
🎯 Required Qualifications
Education: A completed degree in business or a comparable vocational training
Experience: Initial experience in online marketing, preferably with Google Ads
Required Skills:
- Strong MS Office skills, particularly in Excel
- Fluency in German and good English skills
- High affinity for current developments and trends in online marketing, as well as a good understanding of E-Commerce KPIs
Preferred Skills:
- Experience with Google Ads
ASSUMPTION: The role requires a solid foundation in digital marketing principles and a strong commitment to continuous learning and development.
💰 Compensation & Benefits
Salary Range: €2,500 - €3,500 per month (based on industry standards for entry-level marketing roles in Munich)
Benefits:
- 30 days of vacation
- Workation opportunity (2 weeks per year in a European country)
- Special leave for social projects (2 days per year)
- Fitness programs and job bike
- Hybrid work model (flexible work arrangement)
- Regular workshops and training opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Munich. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Marketing & Media
Company Size: Medium (1,001-5,000 employees)
Founded: 2019 (as a subsidiary of Bertelsmann)
Company Description:
- TERRITORY MEDIA is a full-service media agency that combines media and performance marketing
- The agency offers expertise in performance media, geo-media, employer media, social advertising, and tech & data
- TERRITORY MEDIA works with clients such as Globus, SunExpress, Haix, Commerzbank, Intersport, EY, and BioMarkt
- The agency has its headquarters in Munich and employs around 60 people
Company Specialties:
- Performance Media
- Geo Media
- Employer Media
- Social Advertising
- Tech & Data
Company Website: www.territorymedia.de
ASSUMPTION: TERRITORY MEDIA is a dynamic and growing agency with a strong focus on digital marketing and performance media.
📊 Role Analysis
Career Level: Entry-level (Trainee)
Reporting Structure: The trainee will report directly to the Senior Manager of the Search & Google Products Team
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
- On-the-job training and mentoring from experienced Senior Managers
- Comprehensive exposure to various digital marketing channels and strategies
- Potential for career progression within the media agency or the Bertelsmann group
ASSUMPTION: The trainee role offers a unique opportunity for personal and professional growth within a dynamic and supportive work environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with hybrid work arrangement
Office Location(s): Arnulfstraße 124, Munich, Bavaria 80636, Germany
Geographic Context:
- Munich is the capital and most populous city of the German state of Bavaria
- The city is known for its vibrant culture, rich history, and strong economy
- Munich is home to several major corporations and is a hub for the digital and tech industries
Work Schedule: Full-time (40 hours per week) with flexible work arrangement
ASSUMPTION: The hybrid work arrangement and central office location offer a convenient and flexible work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Relevant experience and skills in digital marketing and Google Ads
- Strong analytical and problem-solving skills
- Excellent communication and teamwork skills
- Proven ability to learn quickly and adapt to new tools and technologies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
- Research the company and its clients to demonstrate your enthusiasm and understanding of the business
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Google Ads, Online Marketing, Digital Marketing, Campaign Planning, Campaign Optimization, Keyword Research, Ad Copy, Performance Analysis, Marketing Strategies, Tool Implementation
ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and long-term potential for growth within the organization.
🛠️ Tools & Technologies
- Google Ads platform (SEA, PMAx, Demand Gen, YouTube)
- MS Office (Excel, Word, PowerPoint)
- Various digital marketing tools and platforms
ASSUMPTION: The role requires proficiency in Google Ads and MS Office, as well as a willingness to learn and adapt to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer-centric approach
- Data-driven decision making
- Work-life balance
Work Style:
- Dynamic and fast-paced work environment
- Strong focus on team collaboration and knowledge sharing
- Flexible and adaptable approach to work and projects
- Results-driven and performance-oriented culture
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in digital marketing and Google Ads?
- Can you provide an example of a time when you had to adapt quickly to a new tool or technology in a professional setting?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced work environment?
ASSUMPTION: The ideal candidate will be a strong cultural fit with the company's values and work style, with a proven ability to thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Steep learning curve for candidates with limited experience in digital marketing or Google Ads
- Fast-paced work environment that may require long hours or quick turnaround times
- Potential for frequent changes in priorities or projects due to the dynamic nature of the industry
- Competitive job market for entry-level digital marketing roles in Munich
ASSUMPTION: The role may present unique challenges for candidates with limited experience or those new to the digital marketing industry.
📈 Similar Roles Comparison
- Trainee Digital Marketing with Schwerpunkt Google Ads (m/w/d) at TERRITORY MEDIA GmbH
- Entry-level role with a focus on Google Ads and digital marketing strategies
- Temporary position with the potential for permanent employment
- Hybrid work arrangement with a mix of on-site and remote work
- Junior Digital Marketing Manager at [Company B]
- Mid-level role with a broader focus on digital marketing strategies and campaign management
- Permanent position with potential for career growth
- On-site work arrangement with a focus on team collaboration
- Digital Marketing Specialist at [Company C]
- Specialist role with a focus on specific digital marketing channels or tactics
- Permanent position with potential for career growth
- Hybrid or remote work arrangement with a focus on independent work and project management
ASSUMPTION: The role at TERRITORY MEDIA offers a unique opportunity for entry-level candidates to gain practical experience in digital marketing and Google Ads, with the potential for career growth within the agency or the Bertelsmann group.
📝 Sample Projects
- Planning and executing a Google Ads campaign for a new product launch, including keyword research, ad copy creation, and performance analysis
- Assisting in the development and implementation of a digital marketing strategy for a major client, including SEO, content marketing, and social media components
- Conducting a comprehensive audit of an existing Google Ads account and providing data-driven recommendations for optimization and improvement
ASSUMPTION: The role may involve a variety of projects and tasks, depending on the client's needs and the agency's priorities.
❓ Key Questions to Ask During Interview
- What are the most important qualities and skills you're looking for in a candidate for this role?
- How does this role fit into the overall structure of the team and the agency?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What opportunities are there for professional development and growth within the agency or the Bertelsmann group?
- How does the agency support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your long-term career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the company's careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
- Research the company and its clients to demonstrate your enthusiasm and understanding of the business
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
