Trainee/Junior Performance Marketing Manager (m/f/d)

📌 Core Information

🔹 Job Title: Trainee/Junior Performance Marketing Manager (m/f/d)

🔹 Company: Yepoda

🔹 Location: Berlin, Berlin, Germany

🔹 Job Type: On-site

🔹 Category: 🎯 Performance Marketing

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 0-2

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving growth across multiple channels through performance marketing campaigns
• Collaborating with cross-functional teams to optimize ad creatives and messaging
• Analyzing campaign KPIs and adjusting budgets for optimal performance
• Contributing innovative ideas to enhance campaign effectiveness

ASSUMPTION: This role will involve a significant amount of hands-on work, as indicated by the "Trainee/Junior" title. It's expected to be a learning experience with a focus on developing skills and gaining practical knowledge.

📋 Key Responsibilities

✅ Assist in the setup, monitoring, and optimization of marketing campaigns across various paid channels (Google, Facebook, Instagram, TikTok, Amazon, SEA, etc.)

✅ Support with ongoing analysis of campaign KPIs and help adjust budgets for optimal performance

✅ Contribute creative ideas and innovative concepts to enhance campaign effectiveness

✅ Collaborate with the Graphic Design team to test and refine ad creatives, formats, and messaging

ASSUMPTION: While this role is focused on performance marketing, it's expected to involve a certain degree of creativity and collaboration with other teams, as highlighted in the responsibilities.

🎯 Required Qualifications

Education: Recently graduated with a degree in Media Management, Marketing, Economics, or a related field

Experience: Initial experience in e-commerce or online marketing, preferably with paid ad setup and performance tracking

Required Skills:

• Fluency in English (native German or French is a plus)
• Strong analytical skills with an ability to extract valuable insights from campaign data
• Results-driven mindset with great attention to detail and strong communication skills
• Hands-on attitude, ambition, and a high level of initiative and drive
• Passion for beauty topics and a keen interest in social media trends
• Proficiency in Microsoft Office (Excel, Word, PowerPoint) and Google Workspace (Gmail, Google Sheets, etc.)

Preferred Skills:

• Previous experience in the beauty industry or with K-Beauty products
• Familiarity with marketing automation tools and CRM systems

ASSUMPTION: While the role is open to recent graduates, some initial experience in e-commerce or online marketing is expected to ensure a solid foundation in performance marketing.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (This estimate is based on market research for junior performance marketing roles in Berlin, considering the experience level and company size)

Benefits:

• Dynamic start-up environment with a passionate and dedicated team
• Accelerated career growth opportunities as the company expands
• Inspiring workspace with free drinks and weekly yoga classes
• Hybrid working model with flexibility to work from home
• Employee discounts on Yepoda products
• Urban Sports membership package for physical activities

Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range is estimated based on market research for junior performance marketing roles in Berlin. The benefits listed are based on the information provided in the original job listing and are typical for a company of this size in the beauty industry.

📌 Applicant Insights

🔍 Company Context

Industry: Cosmetics, specifically focused on K-Beauty and sustainable skincare products

Company Size: 51-200 employees (Mid-sized start-up with a growing team)

Founded: 2020 (Relatively new, but established in the market)

Company Description:

• Yepoda brings the best beauty innovations from Korea straight to Europe, combining Korean effectiveness with sustainable solutions
• Their mindfully produced skincare products are made with love in Korea, using the best natural and active ingredients, and are vegan and cruelty-free
• Their mission is to make the K-Beauty routine easy, effective, and fun for European consumers

Company Specialties:

• K-Beauty
• Skincare
• Start-up
• Berlin

Company Website: https://eu.yepoda.com/

ASSUMPTION: Yepoda is a growing beauty start-up with a focus on K-Beauty products and sustainable practices. They value innovation, quality, and sustainability in their products and workplace culture.

📊 Role Analysis

Career Level: Junior to Mid-level (This role is suitable for recent graduates or individuals with up to 2 years of experience in performance marketing)

Reporting Structure: This role will likely report directly to the Marketing Manager or Head of Marketing, with close collaboration with the Graphic Design team

Work Arrangement: Hybrid (A combination of on-site and remote work, with flexibility to work from home)

Growth Opportunities:

• Learning and developing skills in performance marketing and e-commerce
• Potential career progression as the company grows and expands its marketing team
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business

ASSUMPTION: This role offers significant growth opportunities, as Yepoda is a growing start-up with a strong focus on employee development and career advancement.

🌍 Location & Work Environment

Office Type: Start-up office (A dynamic, creative, and collaborative work environment)

Office Location(s): Berlin, Germany (Specifically, the Prenzlauer Berg neighborhood)

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving start-up scene and a strong focus on sustainability
• The Prenzlauer Berg neighborhood is known for its trendy cafes, shops, and green spaces
• Berlin offers a high quality of life, with affordable living costs compared to other major European cities

Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement, allowing for a better work-life balance

ASSUMPTION: The work environment at Yepoda is expected to be dynamic, collaborative, and supportive, with a strong focus on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the Talent Acquisition team
• Technical interview with the Marketing Manager or a senior team member
• On-site or virtual final interview with the Marketing Manager and other team members

Key Assessment Areas:

• Analytical skills and ability to interpret campaign data
• Creativity and innovative thinking in marketing campaign ideas
• Communication skills and ability to collaborate with cross-functional teams
• Passion for beauty topics and interest in social media trends

Application Tips:

• Highlight any relevant experience in performance marketing, e-commerce, or online marketing in your resume
• Tailor your cover letter to demonstrate your passion for beauty topics and K-Beauty products
• Include any relevant projects or case studies that showcase your skills in performance marketing
• Prepare questions to ask during the interview about the company's marketing strategy and growth plans

ATS Keywords: Performance Marketing, E-commerce, Online Marketing, Paid Advertising, Campaign Optimization, K-Beauty, Beauty Industry, Social Media Trends, Microsoft Office, Google Workspace, Team Player, Initiative, Drive, Ambition

ASSUMPTION: The application process at Yepoda is expected to be competitive, with a focus on assessing the candidate's analytical skills, creativity, and cultural fit with the company's values and mission.

🛠️ Tools & Technologies

• Microsoft Office (Excel, Word, PowerPoint)
• Google Workspace (Gmail, Google Sheets)
• Marketing automation tools and CRM systems (e.g., HubSpot, Marketo, Salesforce)
• Social media platforms (e.g., Facebook, Instagram, TikTok)
• Paid advertising platforms (e.g., Google Ads, Facebook Ads, Amazon Advertising)

ASSUMPTION: The tools and technologies required for this role are expected to be industry-standard and may include marketing automation tools and CRM systems, depending on the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Yepoda values creativity and innovation in their products and marketing strategies
• Sustainability: The company is committed to using natural and active ingredients and minimizing its environmental impact
• Collaboration: Yepoda fosters a collaborative work environment, with close collaboration between teams

Work Style:

• Dynamic: The work environment is fast-paced and ever-changing, with a focus on growth and adaptation
• Creative: Yepoda values innovative thinking and encourages employees to contribute ideas and solutions
• Collaborative: The company fosters a culture of teamwork and close collaboration between departments

Self-Assessment Questions:

• Do you have a genuine passion for beauty topics and K-Beauty products?
• Are you comfortable working in a dynamic, start-up environment with a focus on growth and adaptation?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Yepoda values employees who are passionate about beauty topics, innovative, and collaborative, with a strong commitment to the company's mission and values.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic start-up environment may require adaptability and the ability to manage multiple tasks and priorities
• The role may involve working with tight deadlines and managing campaign budgets effectively
• As a junior role, there may be limited guidance and support, requiring the candidate to take initiative and learn quickly
• Berlin's cost of living may be higher than in other German cities, potentially impacting the candidate's overall compensation package

ASSUMPTION: While Yepoda offers significant growth opportunities, the role may also present challenges related to the fast-paced work environment, tight deadlines, and limited guidance for junior employees.

📈 Similar Roles Comparison

• Junior Performance Marketing Manager vs. Trainee Performance Marketing Manager: The trainee role is expected to involve more learning and skill development, with a focus on gaining practical experience
• Performance Marketing vs. Digital Marketing: While both roles involve digital marketing strategies, the performance marketing role focuses specifically on paid advertising and campaign optimization
• Junior vs. Mid-level roles: Junior roles typically involve more hands-on work and learning opportunities, while mid-level roles may offer more strategic decision-making and team leadership responsibilities

ASSUMPTION: This role is suitable for recent graduates or individuals with up to 2 years of experience in performance marketing, seeking a learning and development opportunity in a dynamic start-up environment.

📝 Sample Projects

• Developing and executing a paid advertising campaign for a new product launch, with a focus on optimizing ad creatives and messaging
• Analyzing campaign performance data to identify trends and opportunities for optimization, and presenting findings to the marketing team
• Collaborating with the Graphic Design team to create visually appealing and on-brand ad creatives for social media platforms

ASSUMPTION: These sample projects are designed to reflect the key responsibilities and required skills for the Trainee/Junior Performance Marketing Manager role at Yepoda.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the marketing team collaborate with other departments, such as product development and sales?
• What are the most challenging aspects of working in a fast-paced start-up environment, and how does the company support employees in managing these challenges?
• What opportunities are there for professional development and career growth within the marketing team?
• How does the company support work-life balance, and what flexibility is there for remote work or flexible hours?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, the work environment, and the company's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Yepoda Careers page
• Tailor your resume to highlight your relevant experience in performance marketing, e-commerce, or online marketing
• Write a compelling cover letter that demonstrates your passion for beauty topics and K-Beauty products, and explains why you are a strong fit for the Yepoda team
• Prepare for the interview by researching the company's mission, values, and products, and thinking about how your skills and experience align with the role's requirements
• Follow up after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.