📌 Core Information
🔹 Job Title: Trainee Marketing (m/w/d)
🔹 Company: SIXT
🔹 Location: Munich, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 15, 2025
🔹 Experience Level: Entry-level
🔹 Remote Status: On-site (with hybrid work arrangement)
🚀 Job Overview
Key aspects of this role include:
- Participating in an 18-month trainee program with rotations in various marketing areas
- Working on international projects to gain a deep understanding of data-driven and creative marketing
- Developing a strong network within the company and building a foundation for a marketing career
- Benefiting from targeted training, mentorship, and an individual development plan
ASSUMPTION: This role is ideal for recent graduates with some practical marketing experience who are eager to learn and grow in a dynamic, international environment.
📋 Key Responsibilities
✅ Absolving an 18-month trainee program with rotations in various marketing areas such as Performance Marketing, Brand Marketing, CRM, Social Media, Content & Campaign Management
✅ Working on exciting, international projects to gain a comprehensive understanding of online marketing
✅ Developing a deep understanding of data-driven and creative marketing, from conception to implementation
✅ Building a strong, cross-functional network within the company
✅ Participating in targeted trainings (soft and hard skills) and getting to know key figures from different areas
✅ Benefiting from an individual development plan and the support of a mentor (m/w/d)
ASSUMPTION: The role requires a strong analytical mindset, creativity, and the ability to work structured and solution-oriented with a good time management.
🎯 Required Qualifications
Education: A successfully completed degree in Marketing, Media and Communication Sciences, Digital Business, Business Administration with a focus on Marketing, or a related field
Experience: Some practical experience through internships or student jobs in the marketing field
Required Skills:
- Strong analytical and creative skills
- Excellent MS Office skills
- Basic knowledge of common marketing tools (e.g., Google Ads, Meta Business Manager, Google Analytics, Canva) is an advantage
- Fluent in German and English (spoken and written)
Preferred Skills:
- Previous experience in online marketing
- Knowledge of the German car rental market
ASSUMPTION: While previous experience in online marketing is not required, it would be beneficial for a successful trainee.
💰 Compensation & Benefits
Salary Range: The salary range for this position is €38,000 - €45,000 per year, based on industry standards for entry-level marketing positions in Munich.
Benefits:
- 30 days of vacation and up to 50% remote work, including up to 30 days per year in Europe (EU, CH & UK)
- Modern SIXT fitness studio and various leisure activities, including a gaming area and the SIXT choir
- High-quality employee restaurant
- One day per year for voluntary work at the "Drying Little Tears" children's aid foundation, an initiative by Regine Sixt
- Employee discounts on SIXT rent, share, ride, and SIXT+, as well as exclusive deals with partners for travel, technology, clothing, and more
- Mobility allowance of €20 per month
- Support for retirement savings and capital-forming benefits
Working Hours: Full-time position with flexible working hours and the possibility of remote work
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing positions in Munich. The benefits package is comprehensive and designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: SIXT is a leading international provider of high-quality mobility services, with a focus on car rental, van/truck rental, car sharing, ride hailing, and car subscriptions. The company operates in more than 100 countries worldwide and has a strong presence in the German market.
Company Size: SIXT has 5,001-10,000 employees globally, providing a large and diverse work environment with ample opportunities for growth and development.
Founded: SIXT was founded in 1912 and has since grown into a global mobility provider, focusing on innovation, premium service, and an attractive price-performance ratio.
Company Description:
- SIXT offers a uniquely integrated premium mobility service across various fields, including vehicle and commercial vehicle rental, car sharing, ride hailing, and car subscriptions
- The company's products can be booked through the SIXT App, which also contains the services of its renowned mobility partners
- SIXT is committed to providing customers with inspiring experiences and exceeding their expectations through a culture of innovation, a consistent premium offering, and an attractive price-performance ratio
Company Specialties:
- Car rental
- Van/truck rental
- Carsharing
- Ride hailing
- Car subscriptions
- Mobility services
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: SIXT's focus on innovation and premium service creates an environment that encourages growth and development for employees.
📊 Role Analysis
Career Level: This role is an entry-level position that offers the opportunity to gain a broad understanding of marketing and build a strong foundation for a career in the field.
Reporting Structure: As a trainee, you will report to your mentor and work closely with various marketing teams during your rotations.
Work Arrangement: This role offers a hybrid work arrangement, with the possibility of up to 50% remote work and up to 30 days per year in Europe (EU, CH & UK).
Growth Opportunities:
- After successfully completing the trainee program, there may be opportunities for permanent employment within the marketing department
- The diverse range of marketing areas and international projects offer the chance to gain valuable experience and develop a well-rounded skill set
- The strong network built during the trainee program can open doors to future career opportunities within the company
ASSUMPTION: Successful completion of the trainee program does not guarantee permanent employment, but it provides a strong foundation for a career in marketing and increases the likelihood of being hired for a permanent position.
🌍 Location & Work Environment
Office Type: SIXT's headquarters in Pullach near Munich offers a modern and collaborative work environment with state-of-the-art facilities.
Office Location(s): Zugspitzstraße 1, Pullach near Munich, Germany
Geographic Context:
- Munich is the capital of Bavaria, Germany's largest state, and is known for its vibrant culture, rich history, and high quality of life
- The city is home to numerous multinational corporations and offers ample opportunities for professional growth and development
- Munich has a strong job market, particularly in the technology, finance, and automotive industries
Work Schedule: Full-time position with flexible working hours and the possibility of remote work
ASSUMPTION: The work environment at SIXT's headquarters is designed to foster collaboration, innovation, and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and a member of the HR team
- Final decision and job offer
Key Assessment Areas:
- Relevant education and practical experience in marketing
- Strong analytical and creative skills
- Excellent communication and teamwork skills
- Fluency in German and English
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your enthusiasm for the trainee program and eagerness to learn and grow within the company
- Showcase your understanding of SIXT's business and the German car rental market
ATS Keywords: Marketing, Trainee, Online Marketing, Performance Marketing, Brand Marketing, CRM, Social Media, Content & Campaign Management, MS Office, Google Ads, Meta Business Manager, Google Analytics, Canva, German, English
ASSUMPTION: The application process at SIXT is designed to assess candidates' relevant skills and experience, as well as their cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- Google Ads
- Meta Business Manager
- Google Analytics
- Canva
ASSUMPTION: Familiarity with common marketing tools is beneficial but not required for this role. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Quality
- Reliability
- Responsibility
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Solution-oriented and proactive
Self-Assessment Questions:
- Do I have a strong customer focus and a passion for providing excellent service?
- Am I comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do I have strong analytical skills and the ability to make data-driven decisions?
- Can I work effectively in a team and contribute to a collaborative work environment?
- Am I proactive, solution-oriented, and able to take initiative?
ASSUMPTION: SIXT values employees who are customer-focused, innovative, and able to work effectively in a collaborative, data-driven environment.
⚠️ Potential Challenges
- The trainee program is fast-paced and demanding, requiring strong time management and organizational skills
- The role may involve working with tight deadlines and managing multiple projects simultaneously
- The company's international focus may require occasional travel and working with teams across different time zones
- The competitive nature of the car rental market may present challenges in terms of market share and customer acquisition
ASSUMPTION: The trainee program is designed to be challenging and rewarding, providing a strong foundation for a career in marketing while also preparing participants for the demands of the industry.
📈 Similar Roles Comparison
- Unlike other trainee programs, SIXT's 18-month program offers rotations in various marketing areas, providing a well-rounded understanding of the field
- SIXT's focus on innovation and premium service sets it apart from competitors in the car rental market
- Compared to other marketing roles, the trainee program offers a unique opportunity to gain experience in multiple areas and build a strong network within the company
ASSUMPTION: SIXT's trainee program is designed to provide a comprehensive understanding of marketing and prepare participants for a successful career in the field.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new car rental service
- Analyzing customer data to identify trends and optimize marketing strategies
- Collaborating with the brand marketing team to create engaging content for the company's blog and social media channels
ASSUMPTION: The trainee program offers a variety of projects that allow participants to gain experience in different marketing areas and develop a well-rounded skill set.
❓ Key Questions to Ask During Interview
- Can you describe the day-to-day responsibilities of the trainee marketing role?
- How does the trainee program support the company's overall marketing strategy?
- What opportunities are there for growth and development within the marketing department after completing the trainee program?
- How does SIXT support work-life balance for its employees?
- What is the company culture like, and how does it foster innovation and collaboration?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and eagerness to learn more about the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/SIXT/744000065360475-trainee-marketing-m-w-d
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for the interview by researching SIXT's business and the German car rental market
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
- If you are offered the position, consider asking about the possibility of a trial day to familiarize yourself with the work environment and team dynamics
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
