📌 Core Information
🔹 Job Title: Trainee Marketing (m/w/d)
🔹 Company: SIXT
🔹 Location: Munich, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: Entry-level
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Participating in an 18-month marketing trainee program with rotations in various marketing areas
- Working on international projects to gain a deep understanding of data-driven and creative marketing
- Developing a strong network within the company and laying the foundation for a successful marketing career
- Benefiting from a comprehensive training program, including soft and hard skills training, and mentorship
ASSUMPTION: The trainee program is designed to provide a well-rounded marketing experience, covering both theoretical knowledge and practical application. It is expected that the trainee will have the opportunity to work on a variety of projects and collaborate with different teams.
📋 Key Responsibilities
✅ Absolving an 18-month trainee program with rotations in various marketing areas such as Performance Marketing, Brand Marketing, CRM, Social Media, Content & Campaign Management
✅ Working on exciting, international projects to gain a comprehensive understanding of online marketing
✅ Developing a deep understanding of data-driven and creative marketing, from conception to implementation
✅ Building a strong, cross-functional network within the company
✅ Participating in targeted training sessions (soft & hard skills) and getting to know key figures from different areas
✅ Benefiting from an individual development plan and the support of a mentor (m/w/d)
ASSUMPTION: The trainee will be expected to actively participate in their own professional development and take initiative in seeking out learning opportunities.
🎯 Required Qualifications
Education: A successfully completed degree in Marketing, Media and Communication Sciences, Digital Business, Business Administration with a focus on Marketing, or a related field
Experience: Initial practical experience in marketing through internships or student jobs
Required Skills:
- Strong analytical and creative skills
- Excellent MS Office skills
- Fluent German and English language skills in speaking and writing
- Good time management skills
Preferred Skills:
- Experience with common marketing tools (e.g., Google Ads, Meta Business Manager, Google Analytics, Canva)
ASSUMPTION: While not explicitly stated, it is assumed that the candidate should have a strong interest in marketing and a willingness to learn and adapt in a dynamic environment.
💰 Compensation & Benefits
Salary Range: As an entry-level position, the salary is estimated to be between €25,000 and €35,000 per year, based on industry standards for marketing trainees in Germany. This range may vary depending on individual performance and company policy.
Benefits:
- 30 days of vacation and up to 50% remote work, including up to 30 days per year in the European Union, Switzerland, and the UK
- Modern SIXT fitness studio and various leisure activities, including a gaming area and the SIXT choir
- High-quality employee restaurant
- Annual day of volunteering for the "Drying Little Tears" children's aid foundation, an initiative by Regine Sixt
- Discounts on SIXT rent, share, ride, and SIXT+, as well as exclusive deals with partners for travel, technology, fashion, and more
- Mobility allowance of €20 per month
- Support for retirement planning and capital-forming benefits
Working Hours: Full-time position with flexible working hours
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing positions in Germany. The actual salary may vary depending on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: 5,001-10,000 employees
Founded: 1912
Company Description:
- SIXT is a leading international provider of high-quality mobility services
- The company offers a uniquely integrated premium mobility service across vehicle and commercial vehicle rental, car sharing, ride hailing, and car subscriptions
- SIXT has a presence in more than 100 countries around the globe and offers customers experiences that inspire and exceed their expectations
Company Specialties:
- Car rental
- Van/truck rental
- Carsharing
- Ride hailing
- Car subscription
- Digitization
Company Website: www.sixt.com
ASSUMPTION: SIXT is a well-established company with a strong global presence and a reputation for high-quality mobility services.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing professional
Reporting Structure: The trainee will report to various managers within the marketing department, depending on the rotation
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Developing a strong foundation in marketing through the trainee program
- Gaining international experience and exposure to various marketing disciplines
- Building a professional network within the company
- Potential for career advancement within the marketing department or other areas of the business
ASSUMPTION: The trainee program is designed to provide a well-rounded marketing experience and set the trainee up for success in their future marketing career.
🌍 Location & Work Environment
Office Type: Modern, collaborative work environment with on-site amenities
Office Location(s): Munich, Germany
Geographic Context:
- Munich is the capital of the German state of Bavaria and the third-largest city in Germany
- The city is known for its vibrant culture, rich history, and strong economy
- Munich offers a high quality of life, with numerous parks, museums, and recreational opportunities
Work Schedule: Full-time, with flexible working hours and the option to work remotely up to 50% of the time
ASSUMPTION: The work environment at SIXT is collaborative and dynamic, with a focus on innovation and customer satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Relevant marketing experience and skills
- Strong analytical and creative thinking
- Excellent communication and teamwork abilities
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your interest in marketing and your long-term career goals
- Research SIXT and the marketing industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Marketing, Trainee, Online Marketing, Performance Campaigns, Brand Communication, Creative Campaigns, Digital Media, Data-Driven Marketing, Analytical Skills, Time Management, MS Office, Google Ads, Google Analytics, Meta Business Manager, Canva, German Language, English Language
ASSUMPTION: The application process at SIXT is designed to assess the candidate's relevant marketing experience, skills, and cultural fit within the company.
🛠️ Tools & Technologies
- MS Office Suite
- Google Ads
- Meta Business Manager
- Google Analytics
- Canva
ASSUMPTION: The trainee will be expected to have strong proficiency in MS Office and may be required to use other marketing tools depending on their rotation.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Quality
- Responsibility
- Reliability
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do I have a strong interest in marketing and a willingness to learn and adapt in a dynamic environment?
- Am I able to work effectively in a collaborative, team-oriented environment?
- Do I have strong analytical and creative thinking skills?
ASSUMPTION: SIXT values employees who are customer-focused, innovative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- The trainee program may be demanding, requiring the trainee to quickly adapt to new environments and projects
- The work environment may be fast-paced and dynamic, requiring strong time management and organizational skills
- The trainee may face competition for permanent positions within the company upon completion of the program
- The trainee may be required to work on projects with tight deadlines and high expectations
ASSUMPTION: The trainee program at SIXT is designed to be challenging and demanding, with the goal of preparing the trainee for a successful marketing career.
📈 Similar Roles Comparison
- Compared to other marketing trainee programs, SIXT's program offers a more comprehensive and integrated approach to marketing, covering a wider range of disciplines
- SIXT's program provides more international exposure and experience than many other marketing trainee programs
- SIXT's program is designed to set the trainee up for success in their future marketing career, with a strong focus on professional development and networking
ASSUMPTION: SIXT's marketing trainee program is designed to be one of the most comprehensive and valuable programs available, providing a strong foundation for a successful marketing career.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new car rental service
- Conducting market research to identify trends and opportunities in the car sharing industry
- Collaborating with the brand marketing team to create a targeted advertising campaign for a specific customer segment
ASSUMPTION: The trainee will have the opportunity to work on a variety of projects, depending on their rotation and the needs of the business.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does the company support work-life balance for its employees?
- What is the company culture like, and how does it support the success of its marketing team?
ASSUMPTION: The interview is an opportunity for the candidate to learn more about the role, the company, and the marketing industry, as well as to demonstrate their skills and qualifications.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for the interview by researching SIXT and the marketing industry, and practicing common interview questions and answers
- Follow up with the hiring manager after the interview to express your interest in the position and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
