📌 Core Information
🔹 Job Title: Trainee Online Marketing & Kommunikation (m/w/d)
🔹 Company: Ströer SE & Co. KGaA (Ströer Gruppe)
🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: Entry-level
🔹 Remote Status: On-site (Hybrid, 2 days remote per week)
🚀 Job Overview
Key aspects of this role include:
- Working in a dynamic team with diverse personalities, united by clear goals
- Creatively designing ads and campaigns across various digital channels (Mobile, Display, DOOH, ATV/CTV)
- Collaborating with international top brands to create engaging user experiences
- Gaining a comprehensive understanding of Permodo's business model through rotations in different departments
- Contributing to the strategic development of Permodo and the Ströer group
ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to break into the digital marketing industry. It offers a well-rounded introduction to various aspects of online marketing and communication.
📋 Key Responsibilities
✅ During your trainee program, you will:
- Gain insights into Permodo's core areas and business model
- Actively participate in tasks across Sales, Operations, Marketing, and Product Management
- Support the creation of offers, customer conversations, campaigns, and event planning
- Contribute to the strategic development of Permodo and the Ströer group
- Leverage the opportunity to explore other interesting areas within the Ströer group
ASSUMPTION: This role involves a high degree of hands-on involvement and collaboration with various teams, allowing trainees to quickly understand and contribute to Permodo's operations.
🎯 Required Qualifications
Education: A completed degree in Media, Communication, Business, Marketing, or a related field
Experience: Some initial experience through internships is preferred but not required
Required Skills:
- Creativity and strong conceptual and strategic thinking skills
- Good knowledge of common MS Office applications
- Affinity for digital topics
- Initiative, communication, and assertiveness skills
- Success orientation
Preferred Skills:
- Previous experience in online marketing or a related field
- Fluency in German and English
ASSUMPTION: While specific industry experience is not required, a strong foundation in marketing principles and digital literacy are essential for success in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated, based on industry standards for entry-level marketing roles in Germany)
Benefits:
- 30 days of vacation
- Sabbatical option
- Flexible working hours and mobile working options (2-3 days per week)
- Job bike and Germany ticket subsidies
- Corporate benefits, including discounts on travel and event tickets
- Internal talent programs, women's promotion, and training opportunities
- Onboarding events and modern offices with paperless workstations
- Employee referral program and firm events, such as Christmas parties and team outings
- Communities, such as the women's network
- IT benefit program for financing electronics for private use
Working Hours: Full-time (40 hours per week, with flexible hours and remote work options)
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Germany. Actual compensation may vary depending on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Part of the Ströer group)
Founded: 1924 (Ströer group)
Company Description:
- A leading German media house, combining outdoor advertising, digital media, and dialog marketing
- Operates around 300,000 media carriers, including traditional billboards, exclusive advertising rights at train stations, and digital out-of-home media
- Reaches over 50 million unique users per month in the digital sector and offers a wide range of premium content for digital natives
- Committed to sustainability, with a goal to be completely climate-neutral by 2025
Company Specialties:
- Outdoor advertising (OOH)
- Digital advertising (Mobile, Display, DOOH)
- Dialog marketing (Telephone, Email, Chat, Direct Sales)
- Digital publishing and native advertising
- Public video and programmatic advertising
Company Website: www.stroeer.de
ASSUMPTION: As a large, established company, Ströer offers a stable and supportive work environment with numerous opportunities for growth and development.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and advancement within the company
Reporting Structure: The trainee will report to various department heads during their rotations
Work Arrangement: Hybrid, with 2-3 days of remote work per week
Growth Opportunities:
- Rotation through various departments to gain a well-rounded understanding of the business
- Potential to take on more responsibilities and advance within the company
- Opportunities to explore other interesting areas within the Ströer group
ASSUMPTION: This role offers a strong foundation for a career in digital marketing, with opportunities for growth and development within the company and the broader industry.
🌍 Location & Work Environment
Office Type: Modern, paperless workstations with digital processes
Office Location(s): Düsseldorf, Hamburg, Berlin, or Frankfurt am Main
Geographic Context:
- Düsseldorf: A major city in North Rhine-Westphalia, known for its fashion and trade fairs
- Hamburg: A major port city in Northern Germany, known for its cultural scene and media industry
- Berlin: The capital of Germany, known for its vibrant cultural scene and startup ecosystem
- Frankfurt am Main: A major financial hub in Germany, known for its international business community
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The location of the office may impact the specific industry focus and client base for the trainee's projects.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with department heads
- Final decision and offer
Key Assessment Areas:
- Cultural fit and alignment with company values
- Problem-solving skills and strategic thinking
- Communication and interpersonal skills
- Enthusiasm for digital marketing and the role
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Permodo's business and the role's responsibilities
- Prepare questions that showcase your interest in the company and the role
ATS Keywords: Online Marketing, Trainee, Communication, Sales, Operations, Marketing, Product Management, Strategic Development, Permodo, Ströer Gruppe
ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager and the department.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, HubSpot)
- Design and creative tools (e.g., Adobe Creative Suite, Canva, Sketch)
ASSUMPTION: The specific tools and technologies used may vary depending on the department and the trainee's rotations.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Responsibility and sustainability
- Integrity and fairness
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous learning
- Committed to sustainability and social responsibility
Self-Assessment Questions:
- How do you align with Ströer's commitment to sustainability and social responsibility?
- How do you approach working in a dynamic, collaborative team environment?
- How do you ensure that your work contributes to the company's strategic goals?
ASSUMPTION: A strong cultural fit is essential for success in this role, as the trainee will be working closely with various teams and contributing to the company's strategic development.
⚠️ Potential Challenges
- Adjusting to the fast-paced, dynamic work environment
- Balancing multiple responsibilities and priorities during rotations
- Managing remote work and maintaining productivity
- Developing a deep understanding of the company's complex business model
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Trainee Marketing Manager (Ströer Gruppe): Focuses more on strategic marketing and brand management
- Junior Marketing Specialist (Permodo): More specialized role, focusing on specific marketing channels or campaigns
- Marketing Coordinator (Ströer Gruppe): More operational role, focusing on event planning and coordination
ASSUMPTION: This role offers a broader range of experiences and opportunities for growth compared to more specialized or operational marketing roles.
📝 Sample Projects
- Developing a social media campaign for a major international brand
- Conducting market research and analysis to inform strategic marketing decisions
- Planning and executing a large-scale event for a major client
ASSUMPTION: The specific projects assigned may vary depending on the trainee's rotations and the company's current priorities.
❓ Key Questions to Ask During Interview
- What are the most important priorities for the trainee in their first few months?
- How does this role contribute to the company's strategic goals and growth?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to sustainability and social responsibility?
ASSUMPTION: These questions demonstrate your interest in the role and the company, and help you better understand the expectations and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the interview by researching the company and the role, and practicing common interview questions
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
- If selected, be prepared to provide additional information or complete additional assessments as needed
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
